Tag: "brand lift"
Limbaugh to Leave WRKO, Boston – Again. This is not the first time that Premiere Networks’ Rush Limbaugh might not be heard on the Entercom news/talk outlet. His show was heard on iHeartMedia-owned crosstown WXKS-AM for a little more than two years before returning to WRKO in 2012. Now, Premiere says in a statement that it and Entercom management were unable to come to terms on a renewal deal. “We were unable to reach agreeable terms for the Rush Limbaugh show to continue on WRKO. A final broadcast date will be announced in the near future. Rush Limbaugh airs daily in every measured media market in America, and we look forward to announcing exciting news for our Boston listeners soon.” iHeartMedia flipped WXKS-AM to business news using Bloomberg after its time as a news/talker with Limbaugh and such local personalities as Jeff Katz. It will be interesting to see where the Limbaugh show pops up in Boston. Unless there’s a format flip to talk in the future for an iHeartMedia FM – and we doubt that’s likely – the list of potential quality AM signals that might be a home to the show are few. Still, it’s possible that this is just a stage of the process that will see the two sides come to terms eventually. It would be a shame to see Limbaugh’s show languish on an inferior AM signal – seems like a lose-lose situation for both sides.
Nielsen: Radio Gives ‘Brand Lift’ to American Family Insurance. From a study with the help of Katz Radio Group looking to prove the effectiveness of radio advertising, Nielsen Audio engaged in a study to measure the brand impact of a radio campaign on insurance decision makers (ages 25-64). The analysis included insurance decision-makers who tuned in to one or more stations airing American Family Insurance commercials and compared their engagement with the company to that of decision-makers who did not listen to those stations. Nielsen says, “The results of the study showed that radio increased brand health metrics, particularly among decision-makers seeking new insurance, in the areas of favorability, recommendation and intent to request a quote from American Family Insurance. The study found that insurance decision-makers who heard the campaign were 25% more likely to request a quote from American Family Insurance than those who didn’t hear it. And brand-switchers who were exposed to the campaign were nearly twice as likely to request a quote, highlighting radio’s ability to influence the insurance company’s best prospects.” Read more here.
Howard B. Price: For AM/FM Radio, Doing Good is Good for Business. TALKERS magazine publisher Michael Harrison speaks with the ABC Television Networks director of business continuity, Howard B. Price on this week’s installment of the international hit podcast, “Up Close and Far Out,” about the responsibility licensed AM, FM and television stations have to serve the public with timely and accurate information during both natural and man-made disasters. According to Price, “This is why we hold the license.” Aside from all the entertainment elements that radio provides and that Price says he “enjoys as much as anyone else,” he points out, “That is not, however, why radio stations are licensed – they are licensed to serve the public interest, convenience and necessity.” Price continues, “And while that definition can certainly include quality entertainment and programming that stimulates and enlightens – at the end of the day, what it is all about is being there in times of crisis… making sure that our communities stay informed, that decision-makers have the information that they need in real time, and to be able to apply the necessary time and resources to be able to deal with emergent events. This is the role that radio was born to play.” Price explains what he describes as the essential element of this truth. “If you want to keep people focused on the idea that terrestrial radio is still relevant, that electrons flying out of tall sticks on a single channel is still a very important thing for us to preserve and enhance, then you not only have to talk the talk – you have to walk the walk. And ‘walking the walk’ means that when your community is in crisis, you’ve got to be there to inform them. You’ve got to be able to put people on the street, you’ve got to be able to go to the scene of wherever news is breaking, and make sure that people have the information that they need both to calm them and comfort them as well as provide them with the essential information that allows them to make the right decisions for themselves and their families and businesses.” Price adds, “The old line for radio still exists… you go to any old-time sales manager and he’ll tell you radio is a street business, it’s a retail business and nothing is truer about that than when it comes to reporting the news in local communities.” According to Price, nothing can be more important to the survival of terrestrial radio than remaining visible and relevant to their local communities. He also explains how this philosophy applies to music radio as well as talk and all-news formats, citing examples including how, in the wake of 9/11, Scott Shannon and Todd Pettengill flipped their WPLJ, New York morning music show around “on a dime” from being an entertainment show into serious news mode without the benefit of having a news department. They became “comforters in chief” and did an extraordinary job of rising to the occasion. Price points out that music stations that cede listeners to talk and all-news stations during a serious crisis are foolish to give their listeners reasons to punch out because they might not come back. Harrison and Price also discuss ways in which any radio station – regardless of budgetary and resource limitations – can be fully prepared to serve its listeners in this fashion during a severe emergency explaining that in this day and age of convenient digital communications and citizen journalism, there is no excuse not to be ready to go into action. Michael Harrison states, “Although many people still believe that the idea of radio rising to the occasion and super-serving its audience in times of crisis might seem idealistic, quaint, naïve, and unrealistic – even ‘boy scout’ – that it ironically might be THE answer to AMs and FMs maintaining their importance and relevance going forward.” Harrison concludes this fascinating podcast by suggesting that terrestrial radio should always treat its audience with compassion, empathy, and a deep-seated desire to be helpful and give anyone who might be listening the support they need just getting through the pain, rigors and hardship of day-to-day life as a human being in a highly pressured, dangerous world. To listen to the entire podcast please click here or click on the “Up Close and Far Out” player box in the right hand column of every page of Talkers.com. “Up Close and Far Out with Michael Harrison” is a presentation of Podcast One. Howard B. Price will be receiving the Gene Burns Memorial Award for Freedom of Speech at Talkers New York 2015 on Friday, June 12.
Bobby Bones EAS SNAFU to Cost iHeartMedia $1 Million. The Federal Communications Commission has laid down a $1 million fine for country WSIX-Nashville and Premiere Networks parent company iHeartMedia for the misuse of the EAS tones. The company admits to misuse of the tones and will pay the penalty. The agency writes in its ruling that the “FCC has long prohibited the transmission of actual or simulated EAS tones in circumstances other than a real alert or an authorized test.” WSIX-FM, Nashville – Bobby Bones’ flagship station – aired a false emergency alert during the broadcast of the nationally syndicated show and, as the FCC writes, “broadcast or transmission of emergency tones outside an emergency or authorized test violates FCC regulations designed to protect the integrity of the EAS system. False broadcast of an emergency signal can cause unnecessary public concern and undermine the urgency of real alerts. While commenting on an EAS test that aired during the 2014 World Series, Bobby Bones, the show’s host, broadcast an EAS tone from a recording of an earlier nationwide EAS test. This false emergency alert was sent to more than 70 affiliated stations airing [the show] and resulted in some of these stations retransmitting the tones, setting off a multi-state cascade of false EAS alerts on radios and televisions in multiple states.” In the last six months, the Commission has taken five enforcement actions totaling nearly $2.5 million for misuse of EAS tones by broadcasters and cable networks.
RTDNA: Technology in Newsrooms. The fourth part of a series from the Radio, Television, Digital News Association and Hofstra University professor emeritus Bob Papper focuses on newsroom technology and the plans news directors have to upgrade or add to current equipment. Though the bulk of the article deals with television news, radio is addressed. Papper reports that, according to his questionnaires returned by news directors, plans to acquire new technology have nosedived over the years. “Three years ago, 38% of radio news directors and general managers said they’d be making no technology purchases in the next year. Two years ago, the number rose to 44%. Last year, 69.3% said nothing. This year, the abstention crowd is up to an astonishing 78.6%.” Read more from the study here.
Odds & Sods. Jim Fronk exits Great Eastern Radio’s Concord, New Hampshire where he wore two hats as co-host of the “New Hampshire Wake-Up Show” on news/talk WTPL and as midday jock on sister classic rock WLKZ “104.9 The Hawk.”
Voice of ‘Letterman’ Visits CBS Sports Radio. “Late Show With David Letterman” voice Alan Kalter visited CBS Sports Radio’s “Gio and Jones” program to talk about the final three shows hosted by David Letterman. Kalter chatted about his favorite sports guests on the show and his first day on the job at Letterman. He also teased the surprises to come on the final show that airs Wednesday (5/20) on CBS TV. Pictured here are (from l-r): Gregg Giannotti, Kalter, and Brian Jones.
2016 Presidential Prospects/Iraq Policy Questions, Stephanopoulos Clinton Donations Scandal, Hillary Clinton Emails Case, Deadly Texas Biker Brawl, and Iran Nukes-Gulf Military Actions Among Top News/Talk Stories Yesterday (5/18). The potential candidates for president in 2016 and the issue of the U.S.’s Iraq policy being put before the Republican candidates; the scandal at ABC News over George Stephanopoulos’ donations to the Clinton Foundation; the continuing investigation into Hillary Clinton’s private email matter; the deadly biker brawl in Waco, Texas over the weekend that took the lives of nine bikers; and the Iran nuclear program questions and the Gulf nation’s current naval operations in the region were some of the most-talked-about stories on news/talk radio yesterday, according to ongoing research from TALKERS.