Tag: "born salesman"
Monday Memo: Round-Off Teases. Even just-a-few more minutes, from just-a-few loyal listeners can move the ratings needle. In this week’s column, consultant Holland Cooke has a simple tip. Read it here.
The Presidential Race/Early Voting, COVID-19 Stats & Projections/Vaccine, Hunter Biden Laptop Case, Stimulus Deal, Social Media ‘Censorship,’ The Economy/Financial Markets Activity, and Sports During COVID Among Top News/Talk Stories Over the Weekend. The November presidential election and the current early voting taking place; the rise in COVID-19 cases around the world and in the U.S., projections for fall-winter outbreaks, and the push for an effective vaccine; Donald Trump attorney Rudy Giuliani teases more to come from Hunter Biden laptop trove; the negotiations over a new COVID stimulus package; complaints from conservative media figures about being censored by Twitter and Facebook; the state of the U.S. economy and the uncertain financial markets activity; and the functioning of U.S. pro sports leagues amidst the pandemic were some of the most-talked-about stories on news/talk radio over the weekend, according to ongoing research from TALKERS magazine.
Pending Business: No Such Thing As a Born Salesman. Poll a bunch of radio sales pros and you’ll probably find most agree that successful salespeople are “born salesmen.” Well, sales and marketing consultant Steve Lapa, president of Lapcom Communications, says that’s not true. He says, “Professional selling is a series of learned skills.” He adds that because of that, the most successful sellers and managers are constantly working to improve their learned skills. Read his column here.
KDKA-AM, Pittsburgh Officially Cuts Ties with Wendy Bell. According to a story in the Pittsburgh Post-Gazette, Entercom’s news/talk KDKA-AM, Pittsburgh and talk show host Wendy Bell have mutually agreed to go their separate ways. This move came Friday, about six weeks after Bell was taken off the air by management for suggesting that park rangers should shoot on sight anyone seen vandalizing a public monument. The show segment in question was posted to Bell’s Facebook page in which she states, “My easy solution for the park rangers and hopefully snipers who are going to be watching for this is to shoot on sight. Shoot, done. No more messing with monuments. You want to mess with a monument? Done, get out.” Bell posted a Facebook video on Friday in which she is heard conversing with her husband and laments “being fired for sharing conservative values.” Bell had worked for CBS’ KDKA-TV for 18 years but was fired in 2016 over comments that the station deemed racist.
Charlie Kirk Latest SRN Personality to Have Twitter Account Locked. Although his Twitter account is active now, Salem Radio Network host and Turning Point USA founder Charlie Kirk had his account locked on Sunday (10/18) after he posted a tweet based on a report published by ProPublica stating that the state of Pennsylvania had rejected 370,000 ballots. His actual tweet stated: “Pennsylvania has just rejected 372,000 mail-in ballots. One voter was said to have submitted 11 duplicate ballots. Pennsylvania might be the key to winning the White House. What’s going on?” However, the story actually said that 370,000 ballot requests had been rejected and that one voter had rejected 11 duplicate requests. Salem Radio Network VP/news & talk programming Tom Tradup says, “Charlie Kirk and Sebastian Gorka are in good company since Twitter also locked President Trump’s official campaign account last week. But these attempts by Big Tech to muzzle the free and open exchange of ideas and opinions two weeks before the election are what has prompted the U.S. Senate to subpoena Twitter CEO Jack Dorsey this week to explain why he apparently feels it is okay to keep vital information from the American people.”
KDKA-AM, Pittsburgh Celebrates 100 Years; Adds FM Signal. Legendary news/talk outlet KDKA-AM, Pittsburgh is celebrating 100 years of service as “the authoritative news and talk voice of Pittsburgh.” In commemoration of the station’s centennial anniversary, the Entercom station will simulcast on FM for the first time ever and be heard on 100.1 FM (W261AX) as “100.1 FM and 1020 AM KDKA,” effective November 2. Entercom Pittsburgh SVP and market manager Michael Spacciapolli says, “KDKA Radio is part of the radio history books not just here in Pittsburgh, but on a national level. What started back in 1920 as an opportunity to instantaneously provide news and information about the presidential election returns has blossomed into a key part of our listeners’ lives. After serving Pittsburghers on our AM dial for the last 100 years, we are thrilled to expand the reach of historic KDKA on FM. It’s an honor to be part of the team carrying the torch from those before us into the next 100 years.” On October 27, 1920, the Department of Commerce issued the first commercial radio station license under the call sign KDKA. The station launched on November 2, 1920 when Frank Conrad, an engineer at Westinghouse Electric and Manufacturing Company, started 8ZZ and broadcast the results of the presidential election returns between Warren G. Harding and James Cox. The station’s yearlong centennial celebration has also included various original sound, historical soundbites and a special weekly program every Wednesday.
TALKERS News Notes. TALKERS magazine has learned that Paul Rotella, president of the New Jersey Broadcasters Association, has been hospitalized for almost two weeks with a severe case of spinal meningitis brought on by an infection. It required he undergo delicate heart valve surgery. After several touch-and-go days in a coma, family sources indicate that the surgery and treatment are showing signs of being successful and Rotella has turned the corner toward recovery. TALKERS founder Michael Harrison states, “Our prayers go out to the Rotella family and all his many friends in the New Jersey broadcasting community and beyond who recognize Paul as one of the medium’s most dedicated advocates and all around wonderful human beings. We wish him a speedy recovery.”…..WABC, New York talk radio host Curtis Sliwa is planning to run for mayor of New York City and he wants to make the pigeon the city’s official bird. Seen at left wearing his pigeon gaiter, Sliwa tells TALKERS he now has hundreds of pigeons that follow him from his apartment on the Upper West Side to WABC’s studios on the Upper East Side. “They wait for me until I finish my broadcast and leave. Then they follow me. The other hosts like Bernie and Sid are upset because dozens of birds flock to the windows and streets around the WABC studios awaiting my arrival. People think that I’ve lost it because I stop and talk to them. Hey, I’m a talk radio show host. I get paid to talk.” See a YouTube video of Sliwa talking to his followers here…..WSB-TV, Atlanta is reporting that federal agents are investigating the disappearance of financial adviser Chris Burns who vanished a day before he was expected to turn over documents related to an undisclosed Securities Exchange Commission investigation. Burns had brokered time from Cox Media Group’s WSB-AM, Atlanta. Burns has not been charged with a crime, but one investor tells WSB-TV that she’s accepted that her money is probably gone. The piece also states Burns’ wife is cooperating with authorities…..Cumulus Media’s KABC, Los Angeles adds Starnes Media Group’s “All-American Radio with Jennifer Kerns” to air Sundays at 7:00 pm. The program is based at KWAM, Memphis…..GCN nationally syndicated talk radio host Dr. Daliah Wachs launched the Change.org petition to end the back-and-forth between Daylight Saving and Standard time because of the multiple health risks that have been cited in scientific literature during the “spring forward,” including car accidents, heart attacks and workplace injuries. Pre-existing legislation has stalled in Congress but Wachs tells TALKERS that the petition has gone viral, exploding in the last few days to garner over 194,000 signatures and rising. Its goal is to alert Congress to listen to the needs of individual states and their requests to end biannual time changes…..Pictured below are (from l-r): Lou Turco, president of the Lieutenant’s Benevolent Association; Vince Vallelong of the Sargent’s Benevolent Association; Margo and John Catsimatidis, owners of Red Apple Media and WABC, New York; and Pat Lynch, NYPD PDA Union President. They posed for the pic after taking part in TALKRADIO 77 WABC and Ramsey Mazda’s “Back the Blue Program” on Friday (10/16) in which that station asked New Yorkers to tie a blue ribbon around trees to show their support for police officers across the New York Metro area. 77WABC has already received almost 500 requests for ribbons.
SiriusXM Closes on $325 Million Acquisition of Stitcher. Back in July Sirius XM Holdings announced that it is acquiring full-service podcast platform Stitcher for $325 million. Today (10/19), SiriusXM announced it has closed the deal. The company says that alongside Pandora, Simplecast, and AdsWizz, Stitcher strengthens its position in the fast-growing podcast arena. SiriusXM CEO Jim Meyer says, “We are deepening our position in podcasting, the fastest-growing sector in digital audio, and with completion of this transaction, our vision is taking shape. With Stitcher and its varied assets, we are now a one-stop shop able to meet the needs of podcast creators, publishers and advertisers, while also providing listeners with access to great shows, series and programming.” Stitcher CEO Erik Diehn stays with the company and reports to SiriusXM president and CEO Scott Greenstein. Stitcher’s chief revenue officer Sarah van Mosel also remains with the company and reports to SiriusXM chief advertising officer John Trimble.
Three Firms Partner to Expand Pacific Northwest Ag Network. The partnership between Gen Media Partners, J.L. Farmakis, Inc., and Cherry Creek Media will endeavor to expand the Pacific Northwest Ag Network that serves radio stations across Idaho, Oregon and Washington. As part of the effort, Cherry Creek Media will expand its news and content for the network that has “developed a reputation of providing in-depth and accurate farm news and information” that “producers across Washington have come to know and trust. Now that same programing is available for quality radio stations across the Northwest.” Affiliate, national, and network advertising sales will be handled by Gen Media Partners and agricultural media rep firm J.L. Farmakis, Inc. Pacific Northwest Ag Network program director Glenn Vaagen says, “The strength of the Pacific Northwest Ag Network is our connection to the farm community; those boots on the ground. Each weekday, our team provides listeners across Washington not only the latest state and national ag news, but also the latest farm research occurring at area universities, connect them with the next generation of farmers through FFA and 4-H, and much more. We are excited about the opportunity to expand this programing across the entire Pacific Northwest.”
Music Radio News and Career Moves. The nationally syndicated program “The Jubal Show” is being added to the program schedule at Cumulus Media’s CHR KKMG-FM, Colorado Springs “98.9 Magic FM.” Host Jubal Fresh, a.k.a. Jubal Flagg, had previously been heard on the station while partnered with Brooke Fox for the syndicated “Brooke & Jubal” show. After Jubal’s exit from the show in late March of this year, KKMG-FM continued to air the “Brooke and Jeffrey in the Morning” show. Now, “The Jubal Show” takes over the AM drive daypart…..Saga Communications names Borna Velic program director for Milwaukee classic rock WKLH-FM. Velic is also program director for the company’s rock WHQG-FM, Milwaukee “102.9 The Hog.” At the same time, WHQG midday personality Mindy Novotny is promoted to music director and programming assistant for that station while sister CHR WNRG-FM midday host and music director Mandy Scott adds WKLH programming assistant duties…..Nashville Public Radio announces that Jewly Hight is named music director for WNXP “91.ONE” and Marquis Munson joins the soon-to-launch station as production coordinator. Hight has served with Nashville Public Radio as a reporter and as a contributor to the NPR Arts Desk and NPR Music, among others. Munson most recently served with Cromwell Radio Group’s sports talk WPRT, Nashville “102.5 The Game.”
By Steve Lapa
Lapcom Communications Corp
Sorry to disappoint you. There is no such thing as a “born salesman.” Professional selling is a series of learned skills. You may know someone with a real need to persuade or a gift of gab, but that is far from being a professional at sales. The professional seller is easy to identify as their skills and performance stand out through every challenge.