TV’s “Bones” Episode Takes Shot at Conservative News/Talk Radio. The cry keeps emanating from the media world and beyond. “Radio is dying or is already dead!” Particularly AM talk radio. Then a question comes to mind. If the format is dead then why does a prime time, long-running, TV hour crime drama devote the theme of one of its shows to the murder of an AM radio conservative, talk show host? Did any of you watch this past Thursday night’s (10/9) episode of “Bones?” It was titled, “The Purging of the Pundit.” If you haven’t ever seen the program, the theme of the entire series is simply about a female scientist who appraises the remains of murder victims and partners with her FBI agent husband to solve the crimes. In this particular episode the victim was an AM radio conservative talk show host who was named “Hutch.” They also portrayed him as overweight and, for a little extra spice and color, a sadomasochist in the thrall of a dominatrix. In an opinion piece posted today (10/13) in TALKERS, H&H Communications president and radio marketing maven Al Herskovitz writes, “Unless I’m suffering from serious paranoia, most of the elements including the name, with some slight exceptions, minor exaggerations and a few twists, strike me as a barely-veiled description of someone in our business with whom we all are familiar. It’s hard to believe the medium — AM radio — troubles the TV producers to that degree. The only logical conclusion is they object to the talk host’s political positions and find this a way to use their program to get out their message while still keeping it under the umbrella of entertainment. Or perhaps, they are simply trying to appeal to what they assume are the predisposed beliefs of their target viewership and shamelessly illustrating (and amplifying) a nasty caricature based on a stereotype. There are numerous conclusions for us that can be drawn from this. But here’s one really important one. Don’t sell short your format. Talk radio continues to make major impact on our society. Obviously it has some TV producers concerned.” To read Herskovitz’s entire article, please click here.
Greenville Remembers Russ Cassell. Entercom Greenville, South Carolina-owned WYRD “WORD 106.3” 8:00 am – 12:00 noon talk show host Russ Cassell passed away over the weekend. The 60-year-old Cassell reportedly suffered a massive heart attack at his home Saturday morning (10/11) and could not be revived; he had been with WYRD the past 20 years. Entercom Greenville vice president and general manager Steve Sinicropi comments, “The passing of Russ Cassell is a sad day for his family, our Entercom family, and his listeners. His passion was his radio program on ‘WORD 106.3.’ Cassell was a well-respected professional. He was a radio giant and it is difficult to express how much he will be missed.” Operations manager Bob McLain remarks, “There are some radio personalities who are larger than life – that was Cassell. He was passionate about what he believed, and he was dedicated to keeping people informed. He was a brilliant and very talented radio host and a personal friend. His loss will be greatly felt by all of us in the ‘WORD’ family, those who worked with him, and those who listened to him.” Salem Radio Network vice president of news and talk programming Tom Tradup oversees programming on Greenville’s WGTK and states of Cassell, “He was a tough competitor, but beloved throughout the upstate of South Carolina. All of us at ‘Conservative Talk 94.5′ have Russ’ family and Entercom colleagues in our prayers.” One listener comments on the station’s website that, “Russ Cassell was famous for saying ‘Know what you believe and why you believe it.'” Another writes, “His convictions were strong, but his compassion for humanity was stronger.” WFBC AM & FM, Greenville hired Cassell in December 1980 to do afternoons and color analysis for Clemson University football broadcasts. Six months later, he was promoted to morning drive. Cassell eventually became program director, music director, sales manager, and station manager. McLain hosted a WYRD memorial show for Cassell Saturday (10/11) at 6:00 pm. The station will continue paying tribute to Cassell all this week during what was his customary 8:00 am – 12:00 noon air-shift.
Nielsen Knew of TV Ratings Errors. In a story, which at the very least, is bound to raise some eyebrows in the radio industry, Nielsen last Friday (10/10) acknowledged that it had been reporting inaccurate television ratings for the last seven months. In a Friday conference call with reporters, however, Nielsen executives Pat McDonough and Steve Hasker downplayed viewer discrepancies, saying they fell between .1% – .25% of viewing totals. They repeatedly indicated incorrect ratings fell “well within the tolerance of statistical error.” Nielsen said it discovered a software flaw and traced it back to March. Inaccuracies, of course, could affect billions of advertising dollars based on the research company’s rating stats. WPP‘s GroupM is the world’s largest media buying group. A managing partner in charge of research there, Lyle Schwartz, tells The New York Times, “You look at Nielsen as the gold standard for currency. When you introduce these errors on systems that were working fine in the past, you start looking at the numbers a little bit closer to see if there is anything else occurring that we haven’t identified yet.” Nielsen execs say any changes in numbers or program rankings would be corrected when the company issues new TV ratings today (Monday, 10/13).
PPM Analysis: News. In several thorough breakouts, TALKERS managing editor Mike Kinosian scrutinizes Nielsen Audio September PPM data for all-news outlets. Follow each news station’s trends for the last six monthly ratings sweeps and see how the format fares in terms of market share and market rank (6+). In addition, each all-news outlet’s year-to-year, as well as month-to-month performance is tracked. Mike Kinosian’s entire analysis can be viewed by clicking here.
SAG-AFTRA’s White Gains Four-Year Extension. SAG-AFTRA national executive director David White received a four-year contract extension yesterday (Sunday, 10/12). White comments, “This job presents new challenges every day and I am thrilled to continue in my role at SAG-AFTRA. It is an honor to represent SAG-AFTRA members and I look forward to continuing the great work we have accomplished to date.” Along with union president Ken Howard, White was a lead negotiator on the recent primetime television and feature film deal. White was a candidate for a similar position with the National Basketball Association this spring.
Will You Wear My Pin? One of the most dynamic broadcasters association presidents in America, New Jersey Broadcasters Association (NJBA) president Paul Rotella appoints noted presidential historian Doris Kearns Goodwin an honorary NJBA member. Seen here Rotella is pinning the coveted NJBA membership pin on Goodwin during a reception following her recent lecture at the New Jersey City University in Jersey City, and Paul’s mom, Jean Rotella, looks on along with NJ Chamber’s Ray Zardetto. The lecture series is a part of New Jersey’s year-long 350th birthday celebration.
Decatur’s WSOY Sets Benchmark Accomplishment. Although the stated goal of WSOY, Decatur, Illinois’ 12-hour “Community Food Drive” was 825,000 pounds of food,the Neuhoff Media talker looked to have the 13th annual event reach an even loftier, unanticipated objective of one million pounds. The event’s host – and one of its co-creators – Brian Byers admits, “I worry each year if we can make our set goal. Each year, I am grateful that we can reach what we set, but once I heard that we had a shot to hit one million [pounds], I knew we had to get there. It would not have sat well with me all year knowing we got so close [without reaching] it. We set high goals for ourselves. It is not the size of the community that should dictate what we can or cannot do – it is the generosity of the people. What we have in Decatur is unmatched anywhere.” The Salvation Army is one of the drive’s largest beneficiaries and three-year captain Wes Dalberg comments, “We see an increase in traffic through the Salvation Army each year, yet somehow, this community comes together and raises more and more donations – it really is amazing.” The WSOY food drive wrapped up last Friday (10/10) at 6:30 pm with 1,039,593 pounds of food as the final (record-setting) total. Monetary donations matched nearly one-third of what was collected during the combined sum of the station’s previous 12 food drives.
A Visit to Historic Ithaca. Well-known CBS Radio news correspondent Peter King (not to be confused with the sports guy) recently visited Cayuga Radio Group Ithaca, New York affiliate WHCU AM & FM. The station is included in “Ithaca Radio,” King’s just-published book he co-authored with his brother Rick Sommers. “Ithaca Radio” (Arcadia Publishing) contains many historical photographs from four legendary stations, including a 1940’s-era shot of legendary CBS News correspondent Edward R. Murrow at a WHCU microphone. Left to right are WHCU news director Greg Fry, co-author Rick Sommers, King, and WHCU morning host Lee Rayburn.
Ten “Giants of Broadcasting” Honorees Announced. The Library of American Broadcasting‘s 12th annual “Giants of Broadcasting & Electronic Arts” event will be held this Thursday (10/16). Honorees include Spanish Broadcasting System founder and chairman Pablo Raul Alarcon Sr.; SBS president Raul Alarcon Jr.; television producer/director David Barrett; “PBS NewsHour” co-anchor and co-managing director Gwen Ifill; talk show icon Regis Philbin; longtime New York City television anchor Chuck Scarborough; noted television programmer Fred Silverman; Greater Media chairman and chief executive officer Peter Smyth; a special tribute to Sylvester L. “Pat” Weaver; and “PBS NewsHour” co-anchor and co-managing director Judy Woodruff. Hubbard Radio president Virginia Hubbard Morris chairs the Library of American Broadcasting Foundation, which created the Library of American Broadcasting – located at the University of Maryland. Donald West chairs the Giants of Broadcasting & Electronic Arts awards program.
Venison for Dinner. During the week, Lars Larson is a mild-mannered conservative talk show host on the air six hours a day on two shows. One is heard regionally in the Northwest on a network of 17 affiliates emanating from Alpha Broadcasting’s KXL, Portland; the other is nationally syndicated across the country on more than 100 affiliates by Compass Media Networks. On the weekends, Larson morphs into a rugged outdoorsman, taking on the untamed forests and natural wilderness of Eastern Oregon, braving encounters with wild beasts, and hunting for food to feed his family. This photo was taken this Saturday morning (10/11) as the proud champion of the Second Amendment displays his latest conquest felled at 450 yards with a Nosler rifle and .270 wsm shell.
Indefinite Extension Proposed to LPTV Digital Deadline. The FCC last Friday (10/10) released a Third Notice of Proposed Rulemaking on the issue of analog low power and translator TV stations. The Commission suggests extending indefinitely the present September 1, 2015 deadline for those stations to switch to digital transmission. Broadening the cut-off date would give new life for Channel 6 analog television stations that basically function as FMs, given that channel 6 audio is receivable on FM (at 87.75). The docket – open for comment 30 days after publication in the Federal Register – proposes LPTV and translator channel-sharing in the manner being proposed for full-power digital stations; creation of a new digital-to-digital replacement translator service; and elimination of the analog tuner requirement.
By Al Herskovitz
BRANDENTON — The cry keeps emanating from the media world and beyond. “Radio is dying or is already dead!” Particularly AM talk radio. Then a question comes to mind. If the format is dead then why does a prime time, long-running, TV hour crime drama devote the theme of one of its shows to the murder of an AM radio conservative, talk show host?
Did any of you watch this past Thursday night’s (10/9) episode of “Bones?” If you haven’t ever seen the program, the theme of the entire series is simply about a female scientist who appraises the remains of murder victims and partners with her FBI agent husband to solve the crimes.
In this particular episode the victim was an AM radio conservative talk show host who was named “Hutch.” Hmm…
They also portrayed him as overweight and, for a little extra spice and color, a sadomasochist in the thrall of a dominatrix.