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Thursday, May 20, 2021

| May 20, 2021

Round Three of April PPMs Released. The third of four rounds of ratings information from Nielsen Audio’s April 2021 PPM survey has been released for 12 markets including: Portland, Charlotte, San Antonio, Sacramento, Pittsburgh, Salt Lake City, Las Vegas, Orlando, Cincinnati, Cleveland, Kansas City, and Columbus. Nielsen’s April 2021 sweep covered April 1 – 28. TALKERS magazine managing editor Mike Kinosian presents his Ratings Takeaways from this group of markets. In Portland, Alpha Media’s news/talk KXL-FM dips four-tenths for a 5.3 share (weekly, 6+ AQH share) but hangs on to the #4 rank while iHeartMedia’s crosstown news/talk KEX-AM adds eight-tenths to finish with a 3.5 share and rises to the #12 rank. Radio One’s news/talk WBT-AM/FM, Charlotte sheds six-tenths for a 4.4 share and drops to the #8 rank. In Sacramento, iHeartMedia’s news/talk KFBK tacks on five-tenths for an 8.7 share finish good enough to climb to the #1 rank. Similarly, in Salt Lake City, Bonneville’s KSL-FM jumps by 1.5 shares for an 8.3 share finish and leaps from #3 to #1. You can see Mike Kinosian’s complete Ratings Takeaways from this group of markets (as well as the first two rounds of markets) here.

Nielsen: Radio Listening Continues to Rebound. Fourteen months after the coronavirus pandemic began and dramatically affected the amount of time people were spending in their vehicles commuting to work, the country is steadily reopening and Nielsen Audio reports that radio listening is growing again. Nielsen says, “The April 2021 PPM survey revealed new gains in radio listening across the aggregate of markets for the second month in a row. As America continues to reopen, consumers are returning to radio in numbers not seen in over half a year. Radio’s weekly reach is now at its highest levels (121 million weekly consumers) since March 2020 when COVID-19’s impact began to take hold. Since the beginning of 2021, radio has added more than 5 million new weekly listeners. Radio’s Average Quarter-Hour (AQH) audience in April 2021 hit its highest levels since the fourth quarter of 2020, prior to this winter’s virus surges and associated restrictions. What’s more, AQH audience levels have jumped 10% in the past two months as vaccinations and a gradual return to pre-pandemic routines have proliferated.”

Rudy Giuliani Visits News/Talk WEEO-FM. Pictured above is former New York City Mayor, former Donald Trump attorney, and current WABC, New York personality Rudy Giuliani (center) at Magnum Broadcasting’s WEEO-FM, Chambersburg, PA/Hagerstown, MD “News Talk 1037FM.” Giuliani was the guest of PA State Senator Colonel Doug Mastriano and spent about 45 minutes on the radio sharing stories and answering questions about topics from the FBI to NYC. He’s pictured with station GM Patrick Ryan (left) and political analyst Michele Jansen (right).

Report: Audacy in Negotiations to Fill Rush Daypart with Dana Loesch Across Company News/Talkers. According to Bobby Burack’s report at Outkick, Audacy is in negotiations with Radio America to have “The Dana Show” starring Dana Loesch fill the 12:00 noon to 3:00 pm ET daypart formerly occupied by Rush Limbaugh on many of its news/talk stations. Burack says his sources say it’s in the “advanced stages” but not a done deal just yet. The story also says that video platform The First – which simulcasts video of Loesch’s radio program as well as that of other talk hosts such as Buck Sexton, Bill O’Reilly, and Jesse Kelly – is launching a daily TV-only, one-hour show hosted by Dana Loesch that will air at 6:00 pm ET.

Bonneville’s KTTH-AM, Seattle Adds Dan Bongino Show. Seattle news/talk KTTH-AM is adding Westwood One’s “Dan Bongino Show” to its program lineup, airing in the 9:00 am to 12:00 noon daypart. The Bonneville station is programmed by Jason Antebi who says, “We’re excited to welcome Dan to the KTTH family. I can’t think of many people better suited to carry the torch in this daypart. This isn’t a ‘Rush replacement show’ because no one can replace Rush. He will always be the greatest broadcaster in history. KTTH, in part, has become what it is because of him. We’re now looking to grow on that with the help of Dan and we’re confident he can help us do that.” Bongino comments, “I’m honored KTTH decided to go with the show. All I can do is bring a high-quality product, put a ton of work into it and I promise, I will never waste the audience’s time. I don’t just tell you stories to tell you stories. People don’t want their time wasted. They want to know why the news matters.”

CBS Audio Offers Memorial Day Special. This year’s Memorial Day Holiday special from CBS Audio is being made available to non-affiliate stations on a market availability basis. The three-hour program is hosted by Gil Gross and guests and topics include author Malcom Gladwell about the longest night of World War II, Pulitzer nominee Max Boot looks at the forgotten wars of American History, the announced end of America’s longest war—Afghanistan, and the forgotten heroes of the war in Vietnam. It’s available via FTP on May 25 for airing Friday, May 28 through Memorial Day (May 31). Reach out to Melek Demir at: Demirm@cbsnews.com for availability in your market.

TALKERS News Notes. Next Tuesday (5/25), Townsquare Media’s WKXW-FM, Trenton “New Jersey 101.5” is presenting the first GOP gubernatorial primary debate between candidates Jack Ciattarelli and Hirsh Singh at 7:00 pm. The two will face off in the June 8 primary to determine which candidate will take on incumbent Governor Phil Murphy in November. “New Jersey 101.5” senior political director Eric Scott will moderate the one-hour live program and will take questions from on-air and online listeners. Scott says, “This format allows ordinary citizens a chance to talk directly to the candidates about what is important to them and you never know what they are going to ask.”…..Radio ad pros Jim and Dan Price – founders of Oink Ink – are launching a digital audio creative agency called Price Brothers. Dan Price says, “Digital audio technology exploded so quickly that it outpaced creative. That’s where we saw an opportunity. While the tech guys are developing new platforms and vehicles to support ads, we wanted to get out in front and put energy into making great creative to make the most of that technology.” He adds that “with digital, the consumption is different than with ‘traditional’ radio; the patterns are different, the usage is different… so the creative should be different.”

January 6 Commission, COVID-19, AZ 2020 Vote Audit, Israel-Hamas Violence, Texas Abortion Law, Trump Org Investigation, and U.S.-Russia Relations Among Top News/Talk Stories Yesterday (5/19). The U.S. House moves to create January 6 Commission to investigate Capitol invasion and Mitch McConnell’s opposition to it; the declining rate of COVID cases in much of the U.S. and concerns about vaccine hesitancy; the 2020 election vote audit taking place in Arizona and Republicans’ desire to audit Georgia’s election results; the ongoing rocket attacks between Israel and Hamas; Texas passes a new law banning abortions after six weeks; the New York attorney general’s expansion of the Trump Organization into a criminal probe; and U.S. and Russian officials meet in Iceland were some of the most-talked-about stories on news/talk radio yesterday, according to ongoing research from TALKERS magazine.