Bill Murray | TALKERS magazine - “The bible of talk media.” : TALKERS magazine – “The bible of talk media.”

Tag: "Bill Murray"

Curiosity Enhanced by Awareness, Experience, Imagination and Courage

| February 12, 2015

By Bill McMahon
The Authentic Personality
CEO

mcmahonbillEAGLE, Idaho — Clients often ask me which of the Fourteen Traits Inherent in the Best Radio Personalities is the most important and predictive of success on the radio. That’s a very difficult question. It’s usually unwise to isolate any of the Fourteen Traits because each tends to modify or reinforce others. Multiple traits contribute to a personality’s appeal to listeners, ability to create content, and perform on the radio.

When it comes to creating distinctive and powerful content, high-level Curiosity is the key driver. The constant urge to ask questions fueled by an insatiable desire to know, generates the raw material necessary to produce truly life-enriching content.  Really good questions prompt answers loaded with learning and discovery that can be shared with listeners.

Read More