Tag: "Bill McMahon"
By Bill McMahon
The Authentic Personality
“Our target audience is a woman 25-44. I want everything you create or put on the radio to appeal to her. Figure out what she cares about. Find out what she’s talking about. Imagine what she’s thinking about. Find out what she likes to do. Everything on your show should be about her. Just to remind you, I’ve put a big picture of her on the control room wall so you’ll see her every time you open the mic.”
By Bill McMahon
The Authentic Personality
EAGLE, Idaho – Competition, ownership and on-air personnel changes, misguided attempts to attract a younger audience and location on the AM band combined to reduce a former major market-leading news station to an also-ran. There was hope that moving the station from AM to FM might help things. Nope. That’s when the rebuild began.
McMahon: Lessons Learned from Rebuilding a Struggling Radio News Station. Consultant Bill McMahon details the myriad reasons he believes people tune in to – and stay with – a radio news station. He explains it in the context of rebuilding a major market news station that had lost its course and dove from being a leader to an also-ran in the ratings. McMahon says that delivering news is the mechanics of what a station does but “news stations are actually in the life enrichment business. News merely provides the vehicle and fuel for helping to make listeners’ lives more interesting, meaningful and fun.” With that, McMahon presents his beliefs about what constitutes meaningful content for listeners in order to attract and keep them. Read it all here.
SiriusXM’s Howard Stern Show Being Sued for Airing of Taxpayer’s IRS Call. This complaint is filed in US. District Court in Massachusetts as the result of an incident that happened on May 19, 2015. The crux of the suit against the IRS and the Howard Stern Production Company is as follows: IRS agent Jimmy Forsythe had called in to the Howard Stern show from his office and was placed on hold. During that time, plaintiff Judith Barrigas called the IRS with a question about “the potential misapplication of her tax refund” for the previous year. At some point, Stern staffers put her discussion with Forsythe on the air, during which Barrigas’ personal information, tax matters, etc. were aired. Barrigas says she learned of what was happening after receiving texts and calls alerting her that her conversation was being broadcast. She complained to the IRS which, she alleges, did nothing until she contacted WCVB-TV, Boston’s consumer helpline. After the TV station contacted the IRS, Forsythe was put on administrative leave. Barrigas claims she’s suffered monetary damages as a result of the incident in addition to various health issues. She is seeking compensatory and punitive damages, plus a recoup of legal fees.
Seattle Times Piece Highlights Medved’s Independent Prespective. Nationally syndicated talk radio host Michael Medved – whose show is based at Bonneville’s KTTH, Seattle and is distributed by Salem Radio Network – is featured in a story by Seattle Times staff reporter Nina Shapiro. Central to the piece is that Medved is one of a very few conservative talk show hosts who never got on board supporting President Donald Trump’s campaign. Now that Trump is in office, Medved continues to walk his own path – criticizing the administration for what he thinks is bad and praising it for what he thinks is good. Read the Times piece here.
Fresno’s “Power Talk 96.7” Jumps into Sanctuary City Issue. Pictured above is a still from KFSN-TV, Fresno’s coverage of a petition drive spearheaded by news/talk outlet KALZ, Fresno “Power Talk 96.7” requesting that the city’s mayor not allow Fresno to become a sanctuary city. Last night (2/14), the iHeartMedia-owned station held a remote broadcast as part of the signature drive. KALZ host Trevor Carey tells the TV station that he and other citizens are concerned that the mayor’s recent language on the matter was ambiguous, spurring the petition campaign.
West Palm Beach Host Joyce Kaufman Does WH Skype Session. WFTL, West Palm Beach talk show host Joyce Kaufman took part in the latest Skype Session portion of yesterday’s White House press briefing (pictured above). During the session, Kaufman asked Press Secretary Sean Spicer about the security issues relative to President Trump’s receiving word of North Korea’s missile launch while at dinner at Mar-a-Lago with Japanese Prime Minister Shinzo Abe. News outlets have been questioning whether sensitive issues were discussed in the vicinity of other diners, wait-staff, etc., as photos taken by other diners seemed to indicate. Kaufman asked if there is a SCIF (Sensitive Compartmented Information Facility) at Mar-a Lago. Spicer answered that there is and it was used by Trump and Abe. She also asked if Trump and Israeli Prime Minister Benjamin Netanyahu would discuss moving the U.S. embassy in Israel to Jerusalem. Spicer replied he would not “get ahead of” the president on that one.
TALKERS News Notes. The weekend talk program “Café Mocha” – co-hosted by comedienne and actress Loni Love, hip hop legend YoYo and broadcast veteran Angelique Perrin, and heard on numerous urban-formatted stations across the country – is celebrating its sixth anniversary. At the same time, the program announces that Compass Media Networks is working with the show to handle ad sales…..Mentoring and Inspiring Women in Radio Group announces the results of its 2016 Gender Analysis Study. The study was done by PrecisionTrak and concludes that, as of December 31, 2016, out of 11,229 AM and FM radio stations, 1,944 or 17.8% have women holding the general manager position – a 0.5% increase from 2015. In 2016, 31.5% of all stations had a women sales manager – up one full percentage point from the prior year. And in the top 100 markets, 31.4% of the stations have female sales managers. MIW says that the greatest challenge for women in radio management continues to be found in the programming department. Women currently program only 10.7% of all stations in the country, which compares to the same number 10 years ago. The news is better in the top 100 markets where women programmers now represent 12.2%, which is basically flat from last year.
Trump Campaign-Russia Connection/Flynn Resignation, Russian Spy Ship and Missiles Deployed, ICE Raids, Oroville Dam Scare-State of Infrastructure, Kim Jong Un’s Half-Brother Assassinated, Paid Protests Allegations, and NBA-NHL Action Among Top News/Talk Stories Yesterday (2/14). New allegations the Trump campaign was in contact with Russian officials prior to the election and before the inauguration, plus the related resignation of National Security Advisor Michael Flynn; reports of a Russian spy ship near the U.S. coast and the country’s deploying of a missile that reportedly violates current arms treaties; the raids being conducted by the Immigration and Customs Enforcement bureau; the concerns about the stability of a spillway at the Oroville Dam in Northern California and White House Press Secretary Sean Spicer’s statement that the incident is emblematic of the country’s infrastructure issues; allegations that North Korean dictator Kim Jong Un’s half-brother was assassinated with poisoned needles in Malaysia; speculation that the protests at GOP town halls are populated with people paid by Democratic Party operatives; and NBA and NHL action were some of the most-talked-about stories on news/talk radio yesterday, according to ongoing research from TALKERS magazine.
Music Radio News and Career Moves. Rock radio pro Jeff Zito returns to Beasley Media Group’s rock WRXK, Fort Myers to host the midday show – 10:00 am to 2:00 pm – and serve as program director. Zito left the station last spring to head north to Tampa to program the company’s then-rock WBRN, Tampa. However, with the exit of Bubba the Love Sponge’s morning show in the fall, the station flipped to adult contemporary at the end of 2016…..The demise of Eric “Shmonty” Ashmont as host of the morning show on Lotus’ alternative KFMA, Tucson “Rock 102.1” has been greatly exaggerated. Yes, it’s true that Shmonty left the Tucson area to return to Rockville, Maryland for family reasons. But, now the station is keeping him on as morning host via remote. On-air producer Beef Vegan produces the show from the studios in Tucson…..In Erie, Pennsylvania, Kwame Dankwa joins Connoisseur Media as program director for CHR WRTS “Star 104.” Dankwa was most recently with iHeartMedia as afternoon personality and APD at CHR KPWK “Power 933.”
By Bill McMahon
The Authentic Personality
EAGLE, Idaho — It’s not easy being a radio personality. They work in relative isolation far from their listeners. They can’t see or hear them. Most radio studios don’t even have an outside window. The only immediate feedback personalities get on their performance is from those working with them in the studio. If they work alone, there is no feedback in the moment.
Oh, radio personalities get plenty of delayed reaction to their work, but it often does more harm than good. The phone lines light up or they don’t. Texts, Tweets, Facebook posts, and emails deliver all kinds of mixed messages. Some are glowing with praise and love. Others state clearly and unequivocally, “you suck!” After the show, the confusion continues. An enthusiastic PD might proclaim he loves a bit the personality hated, usually without offering specifics about what made it so good. Later, the GM weighs in saying, “I didn’t get that phone segment you did in the 8 o’clock hour and I don’t think it was relevant to our listeners.” Problem is the personality thinks it’s the best thing he did all morning and his followers on Twitter and Facebook seem to agree. This is the real world of a radio personality where everyone has an opinion on what they do and the opinions are anything but unanimous.