Tag: "Bil Brady"
What to Consider Before Buying a Radio Station
By Bill Brady
Futures & Options, Inc.
President/CEO
JUPITER, Fla. — Radio ownership, for the time being, is still a good business to be in. With a few big “ifs”:
If you have the background and experience–and really know what you’re getting into…
If you have the money to do a deal and operating capital to run your station competitively until you become profitable…
If you utilize sound business fundamentals and don’t overpay for a station…
If you put your ego in “park”…
