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By Bill Brady
Futures & Options, Inc.
News/talk isn’t just a different format, it’s a different business. News/talk stations used to be stand-alone operations managed by broadcasters who nurtured and cared for them. They were sold by dedicated sales teams who knew well the format’s ability to bring customers through their client’s doors.
With the dawn of consolidation, news/talk stations suddenly found themselves in big station clusters with managers who were preoccupied with their other stations. Often, these were music station GMs without news/talk backgrounds — and they weren’t at all prepared for the cranky, petulant, expense-laden news/talk AMs they were suddenly forced to deal with.