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NAB Show: Sound Bites from Sin City

| April 8, 2014

NAB Show convention coverage by consultant Holland Cooke

 

cookewriterLAS VEGAS — 94,000-plus attendees and 1,700 reporters have come here from 159 countries, to peruse the wares of 1,550 exhibitors in a 35-football-field size exhibit hall.

The April NAB Show isn’t a radio convention, and the recurring theme radio people hear here is that stations can’t only be “in the radio business” anymore.  Although NAB’s mission remains advocating for its member licensees, there are lots of people here who don’t work at stations.  Conference themes such as “Where Content Comes to Life” and “Channel Opportunity” focus convention-goers on the reality that transmitter delivery is now merely part of broadcasters’ repertoire.  And that the credibility and habitual use transmitters have earned is a big advantage competing with new-tech interlopers for audience and advertiser attention.

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