Tag: "beat book"
Monday Memo: ‘Better Be Nice to the Boomers.’ Remember 25-54? In this week’s column, consultant Holland Cooke says, “Forget it!” He shares fresh research on “radio’s real money demographic,” and a video full of specific leads for sales. Read it here.
Presidential Race/Trump Rally, COVID-19 Stats & Projections, Western Wildfires, TikTok Deal, Compton Cop Attack, Federal Deficit, U.S.-China Relations, ‘Cuties’ Controversy, NFL Season Opens, and Tropical Storm Sally Among Top News/Talk Stories Over the Weekend. The November presidential election and the indoor Donald Trump rally held in Nevada; the number of confirmed COVID-19 cases in the U.S., projections for future cases, and the race for a vaccine; the wildfires burning out of control in California, Oregon, and Washington; the bid for the U.S. arm of TikTok is won by Oracle; two police officers fight for their lives after being ambushed in Compton; the federal budget deficit hits $3 trillion; U.S. Ambassador to China Terry Branstad to resign post amidst diplomatic tensions; Republican senators ask DOJ to investigate Netflix’ “Cuties” film for sexualizing young girls; the NFL season opens with no fans in most stadiums, and Tropical Storm Sally aims for the Gulf Coast among top news/talk stories over the weekend, according to ongoing research from TALKERS magazine.
Pending Business: What’s a Beat Book? Sales and marketing consultant Steve Lapa, president of Lapcom Communications, writes today about the “Beat Book” – a journal of sales data and notes to help you beat your previous best. Read about it here.
Bill O’Reilly to Host Nightly One-Hour Show on WABC, New York. Beginning this evening (9/14), talk media superstar Bill O’Reilly will host a nightly talk program on Red Apple Media’s WABC, New York from 10:00 pm to 11:00 pm. The program is called “Common Sense with Bill O’Reilly.” This show is in addition to O’Reilly’s daily feature – the Key Networks syndicated “The O’Reilly Update” that is heard at 7:25 am and 11:54 am daily on WABC – as well as his weekly, Thursday morning appearance on the “Bernie & Sid in the Morning” program.
KPCC Radio Reporter Arrested After Compton Police Ambush. Radio reporter Josie Huang was arrested on Saturday night by Los Angeles County sheriff’s deputies outside of St. Francis Medical Center where two officers ambushed in Compton were being treated. The Los Angeles Times reports that the KPCC Radio and LAist reporter was tackled to the ground and handcuffed after approaching a police line where protesters had gathered. Authorities say Huang did not identify herself as press and did not have proper credentials as she approached officers attempting to arrest a disorderly protester. Huang, who appeared to be wearing her press credentials on a lanyard around her neck, says she’ll speak about the incident later.
ESPN Radio Unveils Fall Weekend Lineup. The fall weekend lineup for ESPN Radio is official and most of the new programs have launched. Premiering yesterday (9/13) was the new Sunday “Primetime” team of Field Yates and Alyssa Lang (5:00 pm to 9:00 pm ET) while Saturday’s edition hosted by Emmett Golden will debut later this month. Each day culminates with “GameNight on ESPN Radio” (9:00 pm to 12:00 midnight). The new Sunday team of Tyler Fulghum, Monica McNutt and Ashley Brewer will make their debut September 20. Saturday’s edition, featuring the team of Jeff Dickerson and RJ Young, began last month. “GameDay” – the start of ESPN Radio’s afternoon lineup this fall – made its season debut last month as well, led by Matt Jones, Myron Medcalf and Joe Fortenbaugh on Saturdays and ESPN Radio’s first-ever married hosting duo of Jordan Cornette and Shae Peppler Cornette on Sundays.
TALKERS News Notes. Auto manufacturer General Motors and SiriusXM announce an extension of their long-term agreement through 2027. As part of the new agreement, GM will increase vehicles equipped with SiriusXM to nearly all Chevrolet, Buick, GMC and Cadillac vehicles beginning with model year 2021. SiriusXM EVP, sales and automotive Steve Cook comments, “General Motors was the first automaker to begin factory-installing SiriusXM on select Cadillac models in 2002, and we are very proud to be extending and expanding that longstanding relationship into 2027. GM, forever a leader in delivering innovative technology to their customers, has produced tens of millions of vehicles with SiriusXM installed over the course of nearly 20 years and will deliver SiriusXM to more of their customers than ever as part of this new agreement.”…..The portfolio of podcasts produced by AdLarge’s cabana will be ranked in Triton Digital’s Podcast Metrics Reports when data is released for the August 3-30 reporting period. AdLarge co-CEO Cathy Csukas says, “Triton Digital’s Podcast Metrics Report is highly regarded by the advertising community for independent measurement and comparative data on podcast networks and titles. We are confident that our debut will affirm the strength of the cabana podcast portfolio and its value to advertisers.”…..Sports Garten Network’s flagship program “Wanna Bet?! Weekend Edition” – hosted by Tom Barton – is being syndicated nationally as part of a deal with United Stations Radio Networks and Gow Media’s SportsMap Radio Network. The program airs live from 11:00 am to 1:00 pm ET on Sundays…..Andi McDaniel will not be assuming the president and CEO role at Chicago Public Media after all. McDaniel, who was hired for the position in May and was to start at the end of this month, came under fire for her role in the handling of complaints of sexual misconduct against a reporter who worked under her while she was chief content officer at WAMU in Washington. McDaniel posted a letter announcing her decision to her Facebook page and in it she says that while she accepts responsibility for what happened on her watch, she denies keeping any staffer on who had endangered fellow staffers – a reference to allegations pertaining to former WAMU reporter Martin Di Caro. Chicago Public Media, operator of WBEZ-FM, Chicacgo, will continue its search for a new president and CEO.
Music Radio News and Career Moves. WKSC-FM “Kiss 103.5” morning personality Angi Taylor will leave the CHR outlet and become the solo host of the morning show on iHeartMedia’s new rock station WCHI “Rock 95 Five.” Taylor is currently hosting the “Kiss” morning show with Christopher “Fred” Frederick. Taylor says, “I’ve been working 22 years for the moment that I could host my very own morning show. I can’t express how much it means to me that my dream is coming true on Chicago’s ‘Rock 95 Five!’ Thank you, iHeartMedia, 103.5 Kiss FM, and all the listeners for letting me into your lives every day.”…..Alpha Media promotes Amanda “ICE” Habrowski content director for CHR KBFF-FM, Portland “Live 95.5” KBFF-FM in Portland, Oregon. She says, “I am beyond thrilled to be named content director of ‘Live 95.5.’ I’ve believed in this station and vision since moving to Portland six years ago and can’t wait to continue to grow our brand and make waves in the Rose City. I am proud and honored to be an example for women in this industry that if you put your mind to it, you can do it all. Thanks to Phil Becker for everything. And all of you who believe in me and helped coach me to be the best I can be, here’s to another 16 years, radio!”…..WTPT, Greenville-Spartanburg, South Carolina morning hosts “The Rise Guys” have launched two new Rise Guys craft beers in partnership with Thomas Creek Brewery. Mattman’s Rootin’ Tootin’ Rooster Red Ale and Fat Boy’s Prowlin’ Growlin’ Golden Ale will join the Rise Guys P1 Pilsner as part of the collection, which was launched in July 2018. The new beers are inspired by the relevant and irreverent rocking personalities on “93.3 Planet Rocks.” Entercom Greenville-Spartanburg SVP and market manager Steve Sinicropi says, “With question marks surrounding college football season, we decided to create our own rivalry in the form of two new, easy-to-drink ales. Matching their namesake’s unique style and taste, these beers will go head-to-head, and we look forward to our audience responsibly enjoying these new varieties on gameday.”
By Steve Lapa
Lapcom Communications Corp
Chances are you’ve heard of, even shopped at a GAP store. During the early days of their nationwide retail store expansion, the focus of the ad campaign was the biggest selection of Levis sizes and styles in stock. A unique selling point as everyone was shopping in stores. Since the marketing target was young, radio was a big part of the budget. Our FM music radio station was enjoying a large share of the business when the phone rang with an inquiry. It was the leading local independent jeans retailer in competition with the GAP and it’s big marketing budget. He wanted to compete as a “superstore” for just jeans with radio as the great equalizer (remember that pitch?)