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Monday Memo: Which of These 7 Mistakes Are You Making On-Air

| August 30, 2021

By Holland Cooke
Consultant

 

BLOCK ISLAND, RI — And isn’t that question the ultimate consultant caricature? Actually, the coaching process is more often pointing to what-WORKED on-air and why. Catch ‘em in-the-act-of getting it right.

To that end, some shortcuts, the George Constanza Method: “Do the opposite” of…

  1. Failure to engage quickly after on-hour news. Smart news/talk stations train listeners to check-in on-hour, for a quick news update, “THROUGHOUT YOUR BUSY DAY.”  Do this well, and you’ll add diary entries and PPM hits.

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