Tag: "Backbone Network"
By Mike Kinosian
Managing Editor/West Coast Bureau Chief
LOS ANGELES —Journey back to the “Golden Age” of radio and television, and, you will promptly ascertain that, especially in terms of audience acceptance, pairing a real-life husband and wife was a brilliant programming strategy that tended to produce blockbuster results.
Consider such instantly familiar classic examples as George Burns & Gracie Allen; Desi Arnaz & Lucille Ball; Ozzie & Harriet Nelson; and Jim & Marian Jordan as “Fibber McGee & Molly,” whose 24-year radio run concluded in 1959.
Contemporary “Windy City” radio partisans will surely cite “Don Wade & Roma,” who were staples on WLS-AM, Chicago for over 25 years; Don Wade succumbed to brain cancer last September.
Fairly recently (then-married) couples Chet Curtis & Natalie Jacobson on Boston’s WCVB-TV, and Jim Lampley & Bree Walker on Los Angeles’ KCBS-TV co-anchored the news together on their respective stations; 74-year-old Curtis lost his fight against pancreatic cancer five months ago.
These are simply representative examples (certainly not approaching a definitive list) of the effective, albeit not now revolutionary concept.
Consequently, while it will hardly be precedent setting when Los Angeles-based Brent Seltzer and his wife Meg McDonald debut next Monday (6/23) on the Genesis Communications Network for their daily, two-hour (1:00 pm – 3:00 pm, ET) broadcast, it nonetheless promises to be a wonderfully refreshing burst of fresh air to talk radio.