Tag: "Baby Boomers"
Monday Memo: Pandemic Purchasing Habits
By Holland Cooke
Consultant
BLOCK ISLAND, RI — Baseball will start late this year. At least we hope it will start. As virus variants foretell #StayHomeTFN, life-disrupted suggests opportunities for the observant.
NOT just toilet paper hoarding.
From Stop & Shop, the supermarket goliath here in New England:
Monday Memo: ‘Better Be Nice to the Boomers’
By Holland Cooke
Consultant
BLOCK ISLAND, RI — Until those darn Millennials came along, Baby Boomers – now 56 to 74 years old – were the most-populous generation in history. My Dad marched home from World War II and he and Mom had seven of us. Unlike Millennials, Boomers have a lifelong AM/FM listening habit.
Monday Memo: ‘Mainstream Media’ Redefined
By Holland Cooke
Consultant
BLOCK ISLAND, RI — For several decades, the term “Mainstream Media” has been weaponized, first by scrappy fringe voices railing against legacy networks and newspapers; more recently by FOX News Channel and Rush Limbaugh…ironic, since ratings qualify them as “mainstream.” But never has the obsolescence of the term been more painfully obvious than lately, especially during the George Floyd episode.
Monday Memo: Telephone. It’s for You
By Holland Cooke
Consultant
BLOCK ISLAND, RI — Why I LOVE the Christmas tunes radio reverts to this time of year: I can hear The Beach Boys on FM.
The dang BEACH BOYS, who contributed so much volume-up TSL when Baby Boomers were young. Now, radio seems to think they were one-hit wonders…maybe two, if “The Man With All The Toys” is also airing. Otherwise, FM affords “Little Saint Nick” the same status as those barking dogs and mischievous Chipmunks, one-and-done until next year.
Radio for the 55+ Listener? It’s About Time
By Mark Wainwright
SYRACUSE — But the key to reaching this audience is in rekindling their relationship with radio. It takes more than just playing the right music.
If you’ve spent any time on social media recently, you probably noticed that long-time programmer and consultant John Sebastian has been working to generate interest in his proposed 55+ format. While the idea has received quite a bit of positive feedback, much of it is focused on the music mix. Yes, the right music is important, but the real key to this format’s potential has been overlooked, and it’s something that applies equally to both music and news/talk stations.
