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Pending Business: Don’t Fight Santa

| May 4, 2020

By Steve Lapa
Lapcom Communications Corp


PALM BEACH GARDENS, Fla. — This you know: Radio reaches more people on a weekly basis than any other platform. Every piece of research you see, says every week 92% of us are touched by radio. What you don’t see? The majority of the local market ad spend. Why even raise that point, now, today when there is no normalcy in the business world?

It’s important, now more than ever, here’s why.

Your “platform”, i.e. radio station, is under intellectual attack.

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