audio options | TALKERS magazine - “The bible of talk media.” : TALKERS magazine – “The bible of talk media.”

Tag: "audio options"

Pending Business: Reimagining How News/Talk is Sold

| March 21, 2022

By Steve Lapa
Lapcom Communications Corp
President

 

PALM BEACH GARDENS, Fla. — Maybe it’s time take a minute and reimagine how news/talk radio is sold. I am serious. Because your company is offering audio options like:

1) Fight clutter with less inventory.

2) Offer host-read endorsements.

3) On-demand.

Read More