Tag: "audio advertising"
By Mike Kinosian
LOS ANGELES — “Radio isn’t radio; radio is life.” Noted international talk radio consultant Valerie Geller stressed that point yesterday (6/2) during the kickoff of the two-day Hivio confab in Los Angeles. The “labor of love” event organized by San Diego-based media advisor-strategist/research analyst Mark Ramsey and Slacker Radio director/content initiatives Jaime Solis concludes today (6/3).
Ten people – including Geller – were interviewed in one-on-one “Q&A” sessions with Ramsey, or they made individual presentations. Emphasizing that on-air talents and podcasters are all in the story business, Geller states, “It is all about how to powerfully communicate your story. The real secret is how does it matter to you?” She reasons that, if the talent does not care, there is no reason to think the audience will either. “You are an actor playing the part,” she remarks. “Radio – audio – is magical – you are in someone’s head.”