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Tag: "audience"

Program a Talk Station Like a Music Station – Sort of

| November 23, 2021

By Jon Quick
Jon Q Consulting
President/Founder

 

CARMEL, Ind. — Just as a music programmer has a music playlist, smart programmers, producers and hosts will have a topics playlist.

The topics playlist will appeal to your target audience. The list will continue to change and evolve every day. Too often we play topics that the host alone is interested in. Consider audience first. Does it matter to them? If so, go for it.

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Tuesday, September 21, 2021

| September 21, 2021

Cumulus Media Names Two Execs to Multi-Platform Content Development Positions. The new title SVP, sports, content and audience is a promotion for Bruce Gilbert, who has been serving with Cumulus Media for the past seven years. This new title formalizes Gilbert’s role following “consistent accomplishments leveraging the company’s massive sports portfolio to build compelling new franchises and successful partnerships.” Gilbert continues to direct all sports programming for Cumulus radio stations and Westwood One Sports, which also entails overseeing key partnerships with iconic brands including the NFL, the NCAA, the Masters, and the PGA Championship/Ryder Cup. Cumulus also brings Doug Cohn aboard as SVP, music & entertainment, content and audience in which he’ll “lead new content development across the company’s platforms, including broadcasting, podcasting, streaming, social media, digital, and live events.” He was previously with ViacomCBS as SVP, music & talent for Nickelodeon. Cumulus EVP of content and audience Brian Philips says, “Today’s audio ecosystem provides us with infinite opportunities to break talent out of their traditional lanes and our consumers with the ability to access our products whenever they wish, on an ever-widening array of platforms. Cumulus is bursting at the seams with creative chops and the ambition to thrive in this exciting environment. Doug has shown a Midas touch in understanding what the next generation will want, and Bruce has forged groundbreaking partnerships for years and will now have more runway to innovate – these two leaders possess the vision to produce a surge of remarkable new Cumulus content.”

Broadcast for Broadway. Pictured above at The Hunt & Fish Club on W 44th Street in the heart of the Theater District are (from l-r): The Broadway Association’s Cristyne Nicholas, Broadway historian, NYPost columnist, and WOR morning host Michael Riedel, and WNYM “AM 970 The Answer” afternoon host Kevin McCullough. Salem’s “AM 970 The Answer” and McCullough presented the “Broadcast For Broadway” show from 6:00 pm to 8:00 pm last Friday night as Broadway shows were staged for the first time since the pandemic began in March of 2020. The program was presented in conjunction with Nicholas & Lence Communications, The Broadway Association, and The Actors Fund.

WARC and iHeartMedia Study Underscores Gap in Audio Investment from Marketers. According to data from a study by WARC and iHeartMedia, although consumers spend 31% of their media time with audio, brands only allocate 8.8% of their media budget to audio, while 25% of brands eschew audio entirely. The study concludes that consumers of every generation are spending more and more time with audio content across radio, streaming and podcasts driven by audio’s ease and accessibility with the growth of wireless headphones and smart speakers adding to in-car, at home and at work listening. WARC Data forecasts audio advertising spend in the US to reach $13.9 billion this year, a double-digit recovery (+10.9%) from the pandemic’s 2020 cuts, yet the report highlights a large audio investment gap and the vast opportunity that exists in this mass reach and high engagement audio advertising market. The study identified four key types of advertiser attitudes towards audio: 1) Audio Avoiders, the 25% of advertisers who do not invest in audio at all; 2) Broadcast Believers, who have seen the benefits of radio and are beginning to delve into more forms of audio; 3) Digital Only, those who have started to invest but are missing out on the full suite of audio options, particularly the 90% reach of broadcast radio; and 4) Cross-Platform Champions, who explore audio’s full potential and continue to test, learn from and optimize their investments across platforms. iHeartMedia chief marketing officer Gayle Troberman says, “The Audio Investment Gap is the single-biggest growth opportunity for brands. With the growth of wireless headphones and smart speakers paired with in-car listening, audio is everywhere, and consumers are listening in more places, more times throughout the day. But too many brands are on mute. Brands that right-size their audio investments and begin spending and innovating across radio, streaming and podcasts outpace competitors in finding new audiences, building brand affinity and driving sales.” See the full report here.

NuVoodoo: Delta Variant Keeping the Vaccinated at Home. A recent study from NuVoodoo Media Services on public attitudes toward attending large indoor gatherings indicates the unvaccinated are “nearly twice as likely to attend large indoor gatherings with no COVID restrictions, when Compared to their vaccinated counterparts.” Among the people 18-64 surveyed, 47% were fully vaccinated, with another 10% having had the first of the two-shot vaccines – meaning 57% of the subjects are at least partially vaccinated. There’s another 5% who say they’re trying to find time to get vaccinated. There are 20% who are not interested in getting vaccinated at all and another 18% who say they’re still researching facts about the vaccines or aren’t sure about getting vaccinated. The study found “only 4 in 10 people would attend a large public indoor gathering that didn’t require prior COVID-19 vaccination or other safety measures.” NuVoodoo president Carolyn Gilbert says, “As always, the devil is in the details – and the results change with age. In our sample, which includes only pre-retirement demographics and excludes the vaccination status of seniors, 55-64s are the only age cell in our study where a solid majority are fully vaccinated. Vaccination rates hover around 40% among young women and fall well below that level among young men.” NuVoodoo EVP of research Leigh Jacobs adds, “Our study results indicate that Delta’s impact on event attendance is significant. For example, better than 2 in 5 either will not (or might not) attend business conferences or trade shows. Requiring proof of vaccination lifts attendance among the vaccinated while disenfranchising the unvaccinated. Potential attendance is limited either way. Last week’s cancellation of the October NAB event underscored the value of virtual attendance options wherever possible. Virtual won’t work to replace every event experience, but it can be an attendance-widening addition in many cases – and an insurance policy in others.”

TALKERS News Notes. The new podcast from retired NBA All-Star Metta World Peace debuts on PodcastOne today (9/21). “Mettaphorically Speaking” features Metta World Peace as he interviews a variety of people from the worlds of athletics, music, film and television, and business covering topics including sports, business, mental health and community, with a goal of inspiring and empowering listeners to pursue their own passions and dreams.” PodcastOne president Kit Gray comments, “Metta World Peace was a force to be reckoned with on the hardwood courts of the NBA and he’s a force to be reckoned with in the world of podcasting. His drive to search for the deeper purpose and meaning in life matches the drive that shone in his career as a professional athlete, and we couldn’t be more pleased to be hosting his podcast.”…..iHeartMedia announces a new iHeartPodcast slate of true-crime shows in collaboration with KT-Studios after their first successful venture together produced, “The Piketon Massacre.” The new slate of podcasts begins with, “The Dougherty Gang.” iHeartPodcast Network COO Will Pearson says, “iHeartMedia is excited to join forces with KT-Studios to co-produce this brilliant new slate of true-crime podcasts. We’ve seen incredible success with KT-Studios and are excited to offer listeners a full slate of new podcasts that delve into everything from unsolved murders to some of the most bizarre crimes in the name of love.”…..This Thursday, WMVP-AM, Chicago “ESPN Chicago” personality David Kaplan steps off on the second annual Walk As One Chicago charity walk to benefit Bernie’s Book Bank, a nonprofit dedicated to increasing book ownership. During the 24-mile walk, Kaplan and Bernie’s Book Bank CEO Darrin Utynek will distribute free books to K-6th grade students at James Ward Elementary. Since 2009, Bernie’s Book Bank has distributed more than 19 million books to Chicagoland children ages birth through sixth grade.

COVID-19, Debt Ceiling Debate, Biden UN Address, Immigration Woes/Border Agents Violence, U.S.-Australia Sub Deal, Canadian Election, and Gabby Petito Case Among Top News/Talk Stories Yesterday (9/20). U.S. COVID-19 deaths match the number of those who died from 1918-21 Spanish Flu pandemic, boosters, masks & mandates; the debate in congress over raising the U.S. debt ceiling; President Joe Biden to make first address to UN; the immigrant situation at the U.S.-Mexico border and the video of border agents on horses rounding up Haitian migrants; the controversy over the U.S.-Australia nuclear sub deal; Prime Minister Justin Trudeau wins re-election but fails to gain a majority in parliament in Canada; and the case of Gabby Petito and missing fiancé Brian Laundrie were some of the most-talked-about stories on news/talk radio yesterday, according to ongoing research from TALKERS magazine.

Pending Business: Is Radio Still the Frequency Medium?

| August 23, 2021

By Steve Lapa
Lapcom Communications Corp
President

 

PALM BEACH GARDENS, Fla. — Do you remember this rule from basic sales training? Radio is a frequency medium. Radio is the more efficient way to deliver a message with high repetition to a qualified audience and for measurable results; your message needs to hit your target audience at least_____times.

How many times should a target consumer hear an audio message to generate response?

Pick a reasonable number that will trigger a purchase cycle, before the message becomes an irritant. Can’t find a number?  You are not alone. I think the rules have changed faster than you realize.

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Monday, August 2, 2021

| August 2, 2021

Monday Memo: “And While I Have You…” Even music stations can harness the power of talk radio, if enterprising local hosts use social media to “make the audience the show.” When you’re out-and-about – news people covering, for instance, the city council meeting – or hosts and DJs on the midway at the county fair – use that thing-in-your-pocket-we-used-to-call “a phone” to gather vox populi. Ask them…something else. In this week’s column, consultant Holland Cooke says this is a great way to make your hard work count twice and he outlines an on-air and digital sponsorship opportunity. Read it here.

Pending Business: Winners or Champions?. Sales pro Steve Lapa, president of Lapcom Communications Corp, says that a lot of radio sellers consider themselves “winners,” but it’s the “champions” who realize the most success year in and year out. What’s the difference? Lapa says, “Winners will focus on outperforming a competitor. In sales it simply means you will strive to be #1. How you get there – your sales skills, planning, organization, product knowledge, and daily motivation are all part of winning that #1 competitive ranking. Champions focus on setting a standard so high their focus is different. It isn’t just about outperforming the competitor. It’s about performing at a level so high only they know they can achieve.” Read six things he’s learned from champions here.

Bloomberg Black Business Beat Launches on 20 Affiliate Stations. The new specialty feature “Bloomberg Black Business Beat” from Bloomberg Radio and Key Networks is launching on 20 radio affiliates. In June, Key Networks and Bloomberg Radio announced that it had entered into an agreement with Superadio Networks, LLC, to make the “Bloomberg Black Business Beat” available to its affiliates across the U.S. Stations airing the program include: WLIB-FM, New York; WJBR-FM, Philadelphia; KDYA-AM, San Francisco; WNZN-FM, Cleveland; WRSV-FM, Raleigh; WABB-AM, Greenville, SC; WGRI-AM, Cincinnati; WCGL-AM and WWZR-FM in Jacksonville; as well as WBXB-FM and WJZU-AM in Norfolk, VA. The “Bloomberg Black Business Beat” is hosted by Renita Young, and is a daily look at the intersection of culture and commerce affecting Black American audiences. Topics range from the latest trends in Black-owned businesses and profiles of Black entrepreneurs, to a continuing look at diversity in the workplace and an inside look at the business of entertainment. Key Networks chief revenue officer Dennis Green says, “Once again, the leader in business and financial news has created top-notch content with the ‘Bloomberg Black Business Beat.’ We are proud to present timely, topical content of interest to the Black community and advertisers looking to reach this important audience.”

Kelly Lynch to Leave WGY-AM/FM, Albany for Opportunity Outside of Radio. After a career of more than a decade with iHeartMedia’s WGY-AM/FM, Albany in which she co-hosted the morning show with Chuck Custer, and more recently Doug Goudie, Kelly Lynch will exit the station after the September 3 program for an opportunity outside of radio. The station says that during her time there, she helped raise millions of dollars for the Bernard and Millie Duker Children’s Hospital at Albany Medical Center and for many Capital District children’s charities through WGY’s Christmas Wish Program. Lynch says, “I would like to thank WGY and iHeartMedia for allowing me to be a part of the tremendously important work we have done over the last 11 years. I have enjoyed having a front row seat to the biggest news stories of the last decade, and it has been an immense privilege to share these stories with our listeners. I have also had the honor of working alongside the most talented people in our industry and treasure the lasting friendships I have formed along the way.”

Larry Elder Holds Rally for Campaign to Recall Gavin Newsom. Pictured above is Salem Radio Network talk host Larry Elder at a rally at Will Rogers State Beach on Saturday (7/31). Elder is one of dozens appearing on the ballot for the September 14 recall election of California Governor Gavin Newsom. Elder addressed several hundred supporters in opposition to Governor Newsom, L.A. County District Attorney George Gascon, and local City Council member Mike Bonin.

TALKERS News Notes. The nationally syndicated “Erick Erickson Show” announces the program has added five new affiliate stations to its roster. The “Erick Erickson Show” airs live from 12:00 noon to 3:00 pm ET from Cox Media Group’s flagship news/talk WSB-AM/WSBB-FM, Atlanta. Now carrying the program are CMG O&Os WDBO-AM, Orlando; WOKV-FM, Jacksonville; KRMG-AM/FM, Tulsa; WHIO-AM/FM, Dayton; and WGAU-AM, Athens, Georgia…..SiriusXM is announcing a new program that will debut this fall called “Let’s Go!,” a weekly show starring NFL legends Tom Brady and Larry Fitzgerald. The one-hour show will feature back-to-back, in-depth conversations with Brady and Fitzgerald, conducted by Emmy Award-winning broadcaster Jim Gray. Gray has been interviewing both Brady and Fitzgerald since they came into the league, and for more than a decade when the three were together for the pregame and halftime of the NFL “Monday Night Football” broadcast. This year, their conversations will be in a longer format and will premiere exclusively on SiriusXM. The show will air Mondays at 6:00 pm ET on the Mad Dog Sports Radio channel during the NFL season…..WNRI, Woonsocket, Rhode Island talk host John DePetro is celebrating his accolades from Rhode Island Monthly’s 2021 annual reader’s poll in which he was honored with “Best Local News Site/Blog” and “Best Social Media” for his Twitter feed. In 2020, DePetro was named “Best Talk Radio Host.” DePetro, posing below with his recent honors, says, “Last year I was voted top radio talk show and this year I am pleased we extended to win in other platforms like my website and social media. Being recognized with radio awards is very gratifying but I am very pleased how we have extended my brand into other platforms like Facebook Live and Twitter because you have to be where the news is.”

Starnes Media Group Syndicating ‘Mid-South Gardening’ Program. Memphis-based Starnes Media Group is putting the “Mid-South Gardening” program into national syndication. Starnes Media Group says that the three-hour weekend program that airs live from 7:00 am to 10:00 am ET Saturdays is a caller-driven program hosted by master gardeners Jim Crowder, Vador Vance, and Ken Mabry. The show has been on the air in Memphis for more than 20 years. The program is available via XDS.

COVID-19 Delta Variant/Mask Policies, Trump Election Denial-GOP Influence, Infrastructure Bill, January 6 Investigation, Critical Race Theory, Urban Crime Spike, and the Olympics Among Top News/Talk Stories Over the Weekend. The rising cases of Delta variant COVID-19 in many places and the resurgence of mask guidelines; former President Donald Trump’s continuing insistence in the “stolen” election mantra and his influence over the Republican Party; the $1 trillion bi-partisan infrastructure bill; the House committee investigating the January 6 Capitol attack; the issue of critical race theory and protests against local school administrations; the dramatic rise in gun-related crime in America’s urban centers; and the Tokyo Olympics were some of the most-talked-about stories on news/talk radio over the weekend, according to ongoing research from TALKERS magazine.

Monday Memo: “And While I Have You…”

| August 2, 2021

By Holland Cooke
Consultant

 

BLOCK ISLAND, RI — Snapshots of the status quo:

  • Stations with local talent – characters familiar and visible to and interacting with listeners — are conspicuous, compared to robotic AM/FMs and digital competitors.
  • Talk radio is advantaged over music radio. It’s never on-in-the-background. And at its best, it makes the audience the show. People are no longer content to merely consume media. They love selfies.
  • Digital media shares SO well. When broadcasters “go viral,” users are evangelizing for us.
  • Many stations’ promotional budgets are near-non-existent.
  • We need revenue from digital.

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