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Monday Memo: Round-Off Teases

| October 19, 2020

By Holland Cooke


BLOCK ISLAND, RI — The quickest way to move the ratings needle? Not billboards, not TV spots, not direct mail.

This might sound like double-talk, but heaps of audience data demonstrate that the quickest way to move the ratings needle is to get listeners who listen to your station most (so-called “First Preference” or “P1” users) to listen even more. Especially in PPM markets, where the meter hears lots of “drive-by” listening.

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