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Finding Radio Advertising Solutions

| July 17, 2013

Mike Kinosian
Managing Editor
TALKERS magazine

LOS ANGELES — Use the word “creative” in a radio context and the first thing generally summoned up is a programmer spinning a different take on a music format, or as an application to that extremely rare, exceptional on-air personality who is capable of generating substantial buzz.

Infrequently though is it linked in a word-association game to commercials, which is not only distressing, but highly unfortunate since creative commercial content can be a strong attribute.

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