Latest Cable News/Talk Ratings Not Good for CNN. The April Nielsens are not being kind to cable news/talk network CNN. The channel’s total-day viewership average was 357,000 – down 21% compared to the same period in 2011. Ratings in that category haven’t been this low for CNN since August of 2001. “Anderson Cooper 360” led the decline in shows down 26% with 522,000 total viewers in the 10:00 pm ET slot. Other CNN shows with declines in April were: “John King USA” – down 24%; “Erin Burnett Out Front” – down 22%; and “Starting Point” – down 26%. Fox News Channel remains firmly in first place for April with a total-day viewership average of 1.1 million (up slightly) and MSNBC stays in second place with an unchanged 425,000.
Keith Larson Stays with WBT-AM/FM, Charlotte After All. Last week WBT-AM/FM Charlotte late-morning host Keith Larson told his listeners his days with the Greater Media station may be numbered because the station was unwilling to extend his contract but was willing to keep him on the radio as an at-will employee. At the time he said he wasn’t sure he wanted to do that. A week later, he tells the Charlotte Observer he and WBT management have struck a deal to keep him with the station, though he wouldn’t give details about their agreement. He does say, “I’m very happy to be plugging away at WBT. We had a good conversation this week. I’m happy to continue eye-poking at WBT and looking forward to developing Larson Advertising and Media as well.”
WQXI, Atlanta Merges Two Midday Shows into One. Lincoln Financial Media sports talk outlet 790 The Zone – WQXI – combines the “Two Live Stews” show featuring Doug and Ryan Stewart with the Tony Barnhart and Wes Durham show to make “The Red Zone” airing from 11:00 am to 2:00 pm. This move comes a week after the station announced it was extending “Mayhem in the AM” to 11:00 am and moving Archer and Bell up an hour to the 2:00 pm to 6:00 pm time slot. As the Atlanta Journal Constitution’s Rodney Ho reported last week, Barnhart and Durham have been the highest-rated show on the station lately but they have other professional obligations which make them all but unavailable during May and June. The “Stews’” ratings haven’t been what they once were and they are not as prominently featured by the station as they used to be. The Stewarts’ agent, Norm Schrutt, acknowledges to the AJC that he’s not happy with the new arrangement but says Doug and Ryan are “team players” and are doing what they are asked. The new show is expected to have a rotating cast of characters along with the four principal hosts. WQXI general manager Andrew Saltzman tells the paper, “This is more topic driven and less specifically host driven.”
Wisconsin Group Seeks Conservative Talk Radio’s Help in Preventing Recall of Governor. An ad hoc group of Wisconsin business people has formed an organization called Businesses for Wisconsin Jobs with the goal of getting conservative talk radio shows from Milwaukee and Madison to be aired in the northern and western parts of the state in hopes those shows will reach enough people to prevent the recall of Governor Scott Walker and other politicians. An article by Brien Farley for Heartland.org, points out how Walker and others have credited conservative talk shows such as WTMJ, Milwaukee’s Charlie Sykes and WIBA, Madison’s Vicki McKenna helped them get elected via their conservative messages. The group hopes to convince other stations in the state to add such shows to their lineups in order to get a conservative message to key voters. WISN, Milwaukee program director Jerry Bott is quoted in the piece saying, “Hosts on conservative talk radio affect public opinion by making a convincing case that conservative principles are powerful, proper and effective. This has an effect on public opinion in areas where conservative talk radio can be heard which, in turn, provides a fertile environment for conservatives seeking public office to be elected.” So far the group claims to have had success getting Vicki McKenna’s program added to WMEQ, Menomonie in the northwestern part of the state. The recall election of Governor Walker takes place June 5.
Stitcher Launches 2012 Election Center to Serve Demand for Political Audio Content. Digital spoken-word content provider Stitcher Smart Radio is targeting users interested in the 2012 political season with the creation of the 2012 Election Center. Stitcher says the channel allows “users to easily follow, listen and engage with political candidates, commentators, pundits and topics that interest them most. From podcasts and candidate speeches, to exclusive content on hot trending topics, listeners can now stay up-to-date on all things election related from one central audio hub.” Stitcher CEO Noah Shanok says, “There’s an avalanche of coverage during election season and it can be tough to get the best information when you need it. We’re rolling out trending topics on demand, a first in the industry. We see this as part of our mission to further the evolution of radio by making it more relevant and accessible than ever.” The service features audio messages directly from the campaigns, commentary from major broadcasters such as Fox News Channel, NPR and CBS News plus the service is integrated with Facebook. Stitcher is employing a transcription technology so users can literally search the bevy of available audio for specific topics by typing in key words. Content creators get feedback from Stitcher about the about the most-sought-after topics.
Nikki Sixx’s Personality-Intensive Show to Air Mornings on KEGL-FM, Dallas. The Premiere Networks distributed “Sixx Sense with Nikki Sixx” show will be heard in AM drive on Clear Chanel Media and Entertainment’s KEGL-FM, Dallas beginning May 7. The talk-intensive rock radio show featuring Motley Crue star Nikki Sixx and Kerri Kasem airs in evenings on 90-plus affiliate stations. Now, Premiere will create a customized morning show for KEGL-FM. In a statement, Premiere says, “Each morning on “Sixx Sense,” Sixx will discuss music and lifestyle topics as he gives listeners an exclusive look at the world and mind of a rock star…Sixx will provide his unique perspective and attitude as the duo welcomes celebrity guests, recording artists and fascinating characters from all walks of life.” Sixx himself is quoted saying, “Bringing ‘Sixx Sense’ to mornings has always been our goal. Who better to start your morning with than a rock star and a hot chick? It’s a dream come true to have a morning show on one of America’s best rock stations.”
Odds ‘n’ Sods. Sports WBNS-FM, Columbus promotions director Todd Reigle takes his bicycle on a five-day ride from Sylvania, Ohio to Cincinnati – an event called the Honor Ride Ohio – to try to reach his goal of raising $100,000 for six veterans’ organizations. The ride will take place from June 30 to July 4…..ESPN’s Mike Greenberg pays his “gambling debt” to co-host Mike Golic on May 8 as loser of the “Mike & Mike” show’s March Madness “Sheets of Integrity Challenge.” Greenberg will dance to “Livin’ the Vida Loca” live on the ESPN Radio program (simulcast on cable’s ESPN 2) with professional dancer Anna Trebunskaya who’s appeared on the “Dancing with the Stars” franchise…..Former University of Florida quarterback Chris Leak (who led the team to a National Championship) joins SiriusXM’s College Sports Nation sports channel where he’ll host “College Sports Coast-to-Coast” along with Chris Childers several nights a week…..Clear Channel Media and Entertainment partners with the Ad Council to promote the anti-childhood obesity campaign We Can! (Ways to Enhance Children’s Activity and Nutrition). The effort involves airing and making visible online a number of public service announcements…..Attorney Ed Gadrix debuts a new weekly talk show on WNJC, Washington Township, New Jersey called “The Eddie Esq. Show.” Gadrix says the goal of his show is to involve more fathers in custody after divorces. Gadrix states, “Divorce courts and the legal system are destroying the next generation of Americans and I hope our new talk show opens up an entirely new dialogue toward changing that system…unless we take a different approach to handling divorce and custody matters, we’re doomed to continue creating children who grow into dysfunctional adults and families.”
2012 Presidential Race, U.S.-Afghanistan Security Agreement, John Edwards Trial, Chinese Activist Case, Junior Seau Death, French Political Situation Among Top News/Talk Stories Yesterday (5/2). The 2012 presidential race; the newly signed U.S.-Afghanistan security agreement; the testimony from John Edwards’ trial on campaign corruption charges; blind Chinese activist Chen Guangcheng’s appeal to the U.S. to leave China; former NFL star Junior Seau’s apparent suicide; and Nicolas Sarkozy’s fight for his political life in France were some of the most-talked-about stories on news/talk radio yesterday, according to ongoing research from TALKERS.
Fox Sports L.A. Meets New Dodgers Owners. KLAC, Los Angeles – AM 570 Fox Sports L.A. covered yesterday morning’s press conference with the new Los Angeles Dodgers ownership — Guggenheim Baseball Management Team. PM drive hosts Petros Papadakis (r) and Matt “Money” Smith (l) are pictured here interviewing L.A. Lakers great Magic Johnson (c), a member of the new ownership group.