By Holland Cooke
BLOCK ISLAND, RI — Ever get a song stuck in your head? You’re about to. It’s a song that’s been stuck in mine for 40 years. And as Americans are about to hear a modern version for the next several months, this older take has me wondering if – and admittedly hoping that – I have spotted an opportunity for radio.
By Mike Kinosian
LOS ANGELES — This time last month, we highlighted “Holiday” 2017 success achieved by stations programming all-Christmas music, as well as the significant consequence that proven programming strategy had across-the-board.
The following recaps the falloff (in some cases, particularly steep) that many of those all-Christmas music stations (the majority of which are adult contemporary) experienced in January 2018 and how stations in certain formats, including those in the spoken-word arena, have quickly rebounded.
Included below are all PPM-stations that either improved – or decreased – by one full-share (“Holiday” 2017 – January 2018, 6+).
We have broken out this interesting data market-by-market; format-by-format; highs to lows; and (6+) AQH share and ranking.
This supplements our earlier in-depth January 2018 ratings overviews of all-news (Wednesday, 2/28); sports talk (Thursday, 3/1); commercial news/talk (Friday, 3/2); and rhythmic CHR (Monday, 3/5).
By Mike Kinosian
LOS ANGELES — The fourth and final installment of our special feature July 2017 ratings overviews addresses the format with the most qualifying stations of any musical genre – country.
Our previous analyses dealt with all-news (Tuesday, 8/22); MLB flagships (Wednesday, 8/23); and classic rock (yesterday, Thursday, 8/24).
This summary is comprised of PPM-market country facilities that rank in the top 20 (6+) in the July 2017 ratings period, which covered June 22 – July 19.
Bottom-line matchup: On average, a PPM-market country station in July 2017 registers a 6+-share of 4.54 and finishes in eighth- or ninth-place (#8.63). By way of perspective, among the four aforementioned groupings we have summarized, country’s July 2017 (6+) rank and AQH-share stats are second – in both cases – to classic rock’s 5.17 and #6.34.
Nielsen Audio only releases audience estimates for facilities that subscribe to its services. Owing to that reason, ratings stats in this exclusive analysis are limited to stations that pay Nielsen Audio for its data.