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Monday Memo: Your Egg-Timer?

| March 14, 2022

By Holland Cooke
Consultant

 

BLOCK ISLAND, RI — Baseball stations: Exhale. WE HAVE A DEAL. As you read this, Spring Training is underway, and Opening Day is April 7.

We need it. Pandemic-weary and weathering climate change, we’ve been tested. Now, the Ukraine crisis breaks our hearts and inflation busts family budgets. And one of baseball’s best showed me a simple trick that suggests how radio can matter more to listeners in these challenging times.

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Friday, January 28, 2022

| January 28, 2022

NOW POSTED: This Weekend’s Installment of “The Michael Harrison Wrap: An Overview of the National Conversation.” The latest installment of the one-hour weekend special, “The Michael Harrison Wrap,” that looks back each week at the hottest topics discussed in American talk media per the research of TALKERS magazine, is now posted. This new episode titled, “Back in the USSR,” looks back at this past week of 1/24 to 1/28. The program features guests (in order of appearance): Kevin Casey, TALKERS executive editor, John Batchelor, talk show host, CBS RadioHarry Hurley, talk show host, WPG, Atlantic City; Victoria Jones, executive director/commentator, DC Radio CompanyJosh Hammer, opinion editor/podcaster, Newsweek; and Nanette Holt, reporter, The Epoch Times. The show airs weekends on WONK-FM, Washington, DC; WTIC, Hartford; KSCO, Santa Cruz, CA; KDFD, Denver; KFNX, Phoenix; KTLK-FM, St. Louis; WPG, Atlantic City, NJ; SuperTalk 99.7 WTN, Nashville; KMZQ, Las Vegas; WVLY, Wheeling, WV; WTRW-FM, Scranton/Wilkes Barre, PA; WVOX, Westchester, NY; KBDT, Dallas; KQSP, Minneapolis; KBKW, Aberdeen, WA; WGDJ, Albany, NY; WJFN-FM, Richmond, VA; WZFG, Fargo; KTGO, Tioga, ND; KWAM, Memphis; K-NEWS, San Luis Obispo; WGMD, Rehoboth Beach, DE; WCHM, Clarkesville, GA; WPHM, Port Huron, MI; KSYL, Alexandria, LA; KTOE, Mankato, MN; WCED, DuBois, PA; K-NEWS 101.3, Owensboro, KY; WWTK, Sebring, FL; WSAR-AM/FM, Fall River, MA; WIZM-AM/FM, La Crosse, WI; WMVA, Martinsville, VA; KQEN, Roseburg, OR; the Virginia Talk Radio NetworkCRN Digital Talk Radio NetworkPodcast Radio, UK and many more. To listen to this week’s episode, please click here.  To view the latest TALKERS magazine topic research, please click here. “The Michael Harrison Wrap” is now available in syndication via Talk Media Network to stations across America on a market exclusive basis. For affiliation information, please click here or call 616-884-8616.

Bonneville Names Sean Thompson PD for ‘Arizona Sports.’ Sports radio pro Sean Thompson is named program director for Bonneville’s Phoenix sports talk properties, KMVP-FM “98.7 FM Arizona Sports” and KTAR-AM “ESPN 620 Phoenix.” Thompson comes to Bonneville from his most recent position as assistant brand manager for Audacy’s WZGC-FM, Atlanta “92.9 FM The Game.” Thompson comments, “It was going to need to be the ultimate opportunity for me to leave ‘The Game’ and I’ve found it. With the talented talk shows, flagship relationships with all the local teams and full commitment to digital content, the potential for the ‘Arizona Sports’ super brand is limitless.” Bonneville Phoenix SVP and market manager Ryan Hatch adds, “Sean is the perfect person to lead ‘Arizona’s Sports Station’ to new heights. He is strategic, creative, collaborative and we can’t wait to see what he will do to continue to grow the ‘Arizona Sports’ brand on all channels.” Thompson takes over for Rod Lakin, who assumed the brand manager post with Audacy’s sports talk WIP, Philadelphia in October.

KFI-AM Launches Weekly Show with LA County Sheriff Alex Villanueva. Los Angeles news/talk KFI-AM announces the return of the weekly radio program, “Live and Unscripted with LA County Sheriff Alex Villanueva.” The iHeartMedia station will air the program on Sundays from 8:00 pm to 10:00 pm from its studios in Burbank. The station says, “The new weekly program is back by popular demand and is hosted by Alex Villanueva, who runs the country’s largest sheriff’s department. Every Sunday, listeners can join the show to hear the hottest topics on the mind of LA County residents: homelessness, crime, corruption and politics. Villanueva will also feature guests who will explain the inner workings of the various bureaus in his department.” Station program director Robin Bertolucci says, “Sheriff Alex Villanueva is a straight talker and KFI has always welcomed bold talk.”

Round Three of Holiday PPMs Released. The third of four rounds of ratings data from Nielsen Audio’s Holiday 2021 PPM survey has been released for 12 markets including: Portland, Charlotte, San Antonio, Sacramento, Pittsburgh, Salt Lake City, Las Vegas, Orlando, Cincinnati, Cleveland, Kansas City, and Columbus. Nielsen’s Holiday 2021 sweep covered December 9 – January 5. Today, TALKERS magazine managing editor Mike Kinosian presents his Ratings Takeaways from this group of markets. Radio listening patterns change during this period due to the seasonal implementation of Christmas music but some spoken-word stations were able to buck that trend. Audacy’s news/talk KDKA-AM, Pittsburgh tacked on seven-tenths for a 4.4 share (weekly, 6+ AQH share) and rose to the #8 rank. iHeartMedia’s news/talk WTAM, Cleveland was up four-tenths for a 4.4 share and climbed to the #7 rank. In Kansas City, Audacy’s KMBZ-FM rose four-tenths for a 5.0 share finish good for the #5 rank in the market. You can see Mike Kinosian’s complete Ratings Takeaways from this group of markets (as well and the first two rounds) here.

Audacy Partners with Podchaser for Podcasting Insight. A new partnership between Audacy and Podchaser will allow Audacy to use Podchaser’s metadata and podcast technology capabilities to gain insight into the performance and influence of podcasts across the entire industry, enhancing Audacy’s value proposition for agencies and clients. Audacy EVP of digital sales Ken Lagana says, “As Audacy continues to build out our industry leading, measurement and attribution suite, we are excited to partner with Podchaser to help our client and agency partners continue to make smart decisions routed in data when placing their podcast buys with Audacy.”

WABC, New York Honors Memory of Fallen NYPD Officer Jason Rivera. New York City news/talk “77 WABC Radio” is honoring fallen New York City Police Officer Jason Rivera today (1/28), the day of his funeral. The station is asking its listeners to recognize Rivera’s service. “On behalf of John Catsimatidis, chairman and chief executive officer of The Red Apple Group and subsidiary Red Apple Media and the entire staff of 77 WABC, we encourage you to join us and support a hometown hero at the NYPD by ‘standing with us’ on Friday, January 28 at 9:00 am EST to honor the life of Jason Rivera. 77 WABC will pause the airwaves and take a moment of silence to show support and ask ALL of New York City and America to STAND, outside your home, inside your home, place of work or school. All of our communities are deeply saddened and affected, and we are asking to show your support.” 77 WABC and One Times Square have collaborated to display the image of Jason Rivera on the side of their building at 8:58 am, 9:15 am, 9:30 am, 9:45 am. The station is also distributing free “Back The Blue” pins to wear to show support for police officers via its website.

TALKERS News Notes. Seattle’s all-news KOMO-AM/FM “KOMO News” is losing its heritage call letters and the “KOMO News” slogan as part of the deal that transferred the station from Sinclair Broadcast Group to Lotus Broadcasting. The Seattle Times reports that since the deal allows Sinclair to keep the KOMO calls off the stations, it will take up the new calls KNWN for “Northwest News.” Station PD and afternoon personality Rick Van Cise tells the paper, “There won’t be any difference in the sound of the radio station. The personalities, the reporters are all staying the same.”…..Austin public radio outlet KUT-FM names Jerry Quijano permanent host of the “All Things Considered” host seat at the NPR member station. Quijano began his career with KUT in 2017 as a weekend local host. After graduating from Texas A&M University-San Antonio and participating in NPR’s Next-Generation Radio project, he started full-time the following year…..“Radiolab” founder Jad Abumrad announces he’s leaving the podcast he founded almost 20 years ago and to honor and celebrate him, WNYC is releasing the very first episode of the show that was broadcast only once on WNYC’s AM station in 2002 and then locked away in the vault. WNYC says it had to literally digitize the show from several CDs to get it on air. Speaking about his departure, Abumrad says, “For the last few years – since 2016 really – I’ve told myself that there’d come a point when the team would be ‘ready’ for me to leave. When they might even need me to. I wasn’t sure when that would be or how I’d know, but I made a pact with myself to stay watchful, to create space rather than filling it, and to listen rather than talk. We’re at that point.”

COVID-19 Vaccines, Masks & Mandates Top News/Talk Story for Week of January 24-28. Controversy surrounding COVID-19 vaccine and mask mandates and the rate of infection from the Omicron variant in the U.S. and around the world came together as the most-talked-about story on news/talk radio this week, landing atop the Talkers TenTM. At #2 this week was the global tensions over the Russian military build-up at the Ukraine border, tied with relations between the U.S. and China. Coming in at #3 this week was the announced retirement of Supreme Court Justice Stephen Breyer and speculation about President Joe Biden’s potential nominee. The Talkers TenTM is a weekly chart of the top stories and people discussed on news/talk radio during the week and is the result of ongoing research from TALKERS magazine. It is published every Friday at Talkers.com. See this week’s complete chart here.

Monday, March 8, 2021

| March 8, 2021

Monday Memo: Staples’ Savvy. Whether you’re a broadcaster or podcaster – “and ESPECIALLY if you write promo or commercial copy or if you sell” – consultant Holland Cooke urges humility about the listener’s attention. In this week’s column, he shares success tactics from the office supply superstore. Read it here.

Pending Business: Habits. Sales and marketing pro Steve Lapa is a fan of those books and articles that detail the habits of successful people and in today’s column he boils them down to three that have been used by successful radio sellers but are not always practiced these days. Read more here.

Will Marotti Announces Exit from WTIC-AM, Hartford. On today’s radio program, Pastor Will Marotti told his listeners of Entercom’s news/talk WTIC-AM, Hartford that he’s leaving his radio program after this Friday’s show in order to focus on his role with the New Life Church in Meriden, Connecticut. Marotti hosts the late morning show (9:00 am to 12:00 noon) but he’s held numerous positions with WTIC over the years. He partnered with former Connecticut Governor John Rowland from 2010 to 2012 in the afternoon drive daypart. He took over that program hosting it solo after Rowland resigned from the station after being brought up on charges of campaign fraud and corruption. Marotti continued to serve as a fill-in personality but returned to WTIC to host late mornings full time after Jim Vicevich retired from his show in December of 2019 to focus on his battle with Lupus.

Debating Dr. Seuss.  The brand-new weekly podcast dedicated to tackling the education crisis in America – produced and hosted by WPHT, Philadelphia midday host Dom Giordano – is off to a flying start. In this week’s “Readin’ Writin’ and Reason” podcast, Giordano sits down with American University professor Omekongo Dibinga, one of America’s leading critics of Dr. Seuss. They debate Seuss, cancel culture, and critical race theory. Giordano also speculates on people who might still read Dr. Seuss to kids in public settings. This podcast series is particularly timely and potent drawing upon Giordano’s well-established reputation as one of the leading experts on education in talk radio. It can be heard at 1210WPHT.com and Radio.com.

January PPM Spoken-Word Summary. TALKERS magazine managing editor Mike Kinosian presents his final analysis of Nielsen Audio’s January 2021 PPM survey with today’s report highlighting the news/talk, news, sports talk, and public radio news/talk stations that finished in the top five (weekly, 6+ AQH share) as well as the five stations in each of those four formats that  posted the highest AQH share. See his report here.

Bloomberg Radio Marks Pandemic Anniversary with Month-Long Daily Series. Radio news service Bloomberg Radio is launching a special daily series titled, “A Year Like No Other,” that examines how the COVID-19 pandemic has changed life and business in America. Syndicator Key Networks says the series “will draw upon Bloomberg’s vast resources to provide radio listeners with daily glimpses of what has changed over the past year, how it has changed, and whether it will ever again be the same.” The series debuts on Monday, March 15 and will take a look at a different industry or way of life that underwent a monumental change in the past year due to COVID-19. Al Mayers, global head of Bloomberg Television and Radio says, “The series will showcase the range of Bloomberg’s business journalism and our wide reporting on the COVID-19 pandemic and its effects. We look forward to bringing this new content marking the past year to our audience.” Key Networks chief revenue officer Dennis Green adds, “Bloomberg’s news team has once again produced content for our affiliates that provides an in-depth look at a story that impacts listeners across the country. This is the type of service and information that Bloomberg affiliates receive 24/7, 365 that is second to none.”

Hubbard Radio’s WTOP Launches PodcastDC. Washington, DC all-news WTOP and sister WFED-AM owner and operator Hubbard Radio announce the debut of PodcastDC – a new podcast app built specifically for the Washington DC region. Hubbard says the new mobile app, which soft launched in January, showcases podcasts that feature voices, topics and stories that are rooted in the nation’s capital. Hubbard Radio VP of digital strategy Jeremy Sinon says, “In a world with 800,000 podcasts available, it’s easy to understand how local can get lost. If your main source of discovery for podcasts is one of the big podcast apps, you would have a hard time knowing that local content even exists. We’re trying to solve that problem by giving Washingtonians an app that is dedicated to serving them audio that caters to their local interests.” Hubbard says the new app is also aimed at making locally produced audio more discoverable and more profitable for its creators. Users will find hundreds of podcasts from independent local content creators like PodcastDC’s own marketing strategist Elly Rowe, who also produces and hosts the podcast “Women-Owned Wednesday By Elly Jane,” which highlights local female entrepreneurs, artists, creators and more. “The sheer number of podcasts and audio content available makes it hard to stand out on a more local level,” Rowe says. “PodcastDC creates an excellent opportunity to help highlight independent D.C. podcasters with content that is not only relevant to local listeners but also deserves more national attention.”

WHBY-AM, Appleton, Wisconsin Talk Host Kathy Keene to Retire. Longtime WHBY-AM, Appleton, Wisconsin talk host Kathy Keene announces she’ll retire from the station and her role as host of the “Good Neighbor Show” on May 28. Keene joined the Woodward Communications station in January of 1981 and on September 6 of that year became the host of the “Good Neighbor Show.” Woodward Communications says that during her time with the station, she was awarded the Social and Digital Media “Best Personality” award at the 2016 Wisconsin Broadcasters Association awards. She was recently honored in 2018 with the Wisconsin Broadcasters Local Legend Award. Keene comments, “Time has come for me to leave my career in radio. It’s been 40 years and it’s been a great 40 years, let me tell you. I have met so many wonderful people along the way. I have spoken with thousands of people: authors, teachers, historians, community leaders, artists and entertainers, experts in every imaginable field. And you, the ‘Good Neighbor’ listeners have always been a large part of the essence of the show. And I will miss you.”

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Stimulus Bill, COVID-19 Stats & Vaccines, Relaxed Mandates & School Openings, Andrew Cuomo Sexual Harassment Allegations, Voting Rights Issues, Chauvin Trial, and Harry & Meghan Interview Among Top News/Talk Stories Over the Weekend.  The Joe Biden COVID stimulus bill passes the Senate and returns to the House for a final vote on Tuesday; the plateauing COVID cases in the U.S., concerns about variants, and the rollout of vaccines; worries about relaxed mask and gathering mandates and the opening of schools; the growing number of sexual harassment allegations against New York Governor Andrew Cuomo and his refusal to resign; Joe Biden’s voting rights bill passes the House and Georgia’s bill to alter voting times and requirements; the looming trial of former Minneapolis police officer Derek Chauvin; and Sunday’s Oprah interview with Prince Harry and Duchess Meghan were some of the most-talked-about stories on news/talk radio yesterday, according to ongoing research from TALKERS magazine.

Profile: KFI Keeping Listeners Informed in Unusual Times

| September 28, 2020

By Mike Kinosian
TALKERS
Managing Editor

 

LOS ANGELES — Only the most vociferous glass half-full proponent would venture to discern the slightest glimmer of positivity about the present-day coronavirus crisis.

Meanwhile though, it must never be forgotten that through it all, genuine heroes continue to surface and walk among us.

Precisely as in life itself, cream has a glorious tendency to rise to the top in the radio industry.

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Tuesday, September 15, 2020

| September 15, 2020

Van Harden Announces Retirement from WHO-AM, Des Moines in January. Thirty-four-year WHO, Des Moines morning personality Van Harden announced he’s retiring from the station on January 8, 2021, capping a 50-year radio career. In a public statement, iHeartMedia notes that during Van Harden’s time at WHO, he’s won five Marconi awards for his work as the host of the morning show and has been inducted along with co-host Bonnie Lucas into the Iowa Broadcasting Hall of Fame. Harden says, “I know people will ask why I am retiring. My answer is, after 50 years, why not? For years people have asked me if I ever think about retirement and I have told them, ‘Yes, at 2:45 weekday mornings.’ Getting up has been the biggest challenge of the job and it has gotten more difficult as time has gone on, but I wouldn’t trade any of those past mornings for anything. I want to deeply thank my past co-hosts and good friends, Patti Christensen, Connie Murad, and Bonnie Lucas, especially Bonnie, after putting in 25 years of her own, for being such fabulous on-air partners. I could make a huge list of incredible co-workers from the past 50 years that have made this an amazing ride. Besides the on-air shows it was a great honor to be the program director of WHO for 30 years and of KXNO from the day we put it on the air as a sports station. It has been a privilege to have hired and worked with so many talented people on both stations.”

PPM Analysis: News/Talk. In today’s report from TALKERS magazine managing editor Mike Kinosian, he notes that news/talk stations in PPM markets have been remarkably consistent in their 6+ AQH share increases this year over last. Based on Nielsen Audio’s data, 64% of news/talk outlets in PPM markets were up August 2019 – August 2020. For the two previous surveys, growth was very similar as is evidenced by the 65% up from July 2019 – July 2020 and the 68% up from June 2019 – June 2020. Returning to the August data, 55% of news/talk stations were up from July 2020 to August 2020 with iHeartMedia’s WLW, Cincinnati (+2.3), WTAM, Cleveland (+2.0), and WISN, Milwaukee (+1.8) leading gainers. Joining WLW and WISN as #1-ranked stations in their respective markets in August were Cox Media Group’s WSB-AM/WSBB-FM, Atlanta and Bonneville’s KIRO-FM, Seattle. Mike Kinosian also provides cume data in this report and notes that 54% of news/talk stations in PPM markets showed improved cume from the July 2020 survey to August 2020 with Nexstar Media Group’s WGN, Chicago leading the gainers. See his complete report here.

Minnesota Public Radio Reporter Quits in Solidarity with Victims of Air Personality. According to a report by WCCO-TV, Minneapolis, Minnesota Public Radio news reporter Marianne Combs resigned her position with the public media company after her editors did not run her investigative piece about the actions of an unnamed air personality at sister triple A station KCMP, Minneapolis “The Current.” Combs tells WCCO-TV that she spent two months speaking to eight women who were “sexually manipulated and psychologically abused” by the staffer. Combs says that she was told that although editors found the behavior “creepy,” it did not rise to the level of illegality and was therefore not worthy of news coverage. MPR president Duchesne Drew told WCCO-TV that they are “blindsided” by her resignation and believed she was continuing to work on it but that he stands by his editors’ decisions. He also adds that editors discussed with Combs how to strengthen the story to allow it to “meet our standards.”

Jim Meyer to Retire from SiriusXM CEO Position. After seven years as chief executive officer of SiriusXM, James E. Meyer announces he intends to retire on December 31, 2020. Meyer was named CEO in April of 2013 after serving as interim CEO since the previous December. Under his watch, revenue has more than doubled to an expected $7.7 billion and the number of subscribers has grown to 34.3 million. SiriusXM says that current president of sales, marketing and operations Jennifer C. Witz will become CEO. Meyer will remain on the company’s board of directors and will serve as vice chairman. Board chair Gregory Maffei says, “On behalf of the board of directors, I want to thank Jim for his outstanding service, helping to create the leader in audio entertainment in North America. During his tenure as CEO, SiriusXM has grown to become a diversified audio entertainment provider that is poised to reach more than 150 million people, the largest addressable digital audio audience in North America. We are a better company for his stewardship. We look forward to continuing to work with him on the board and to build on SiriusXM’s strong momentum.” At the same time, SiriusXM announces that David J. Frear will leave the EVP and chief financial officer position to pursue other opportunities and Sean S. Sullivan is appointed to that role. Sullivan has been serving in a similar capacity for AMC Networks since 2011.

Salem Radio Network News Presents September 29 Debate Coverage. When the first presidential debate takes place on Tuesday, September 29 from Case Western Reserve University in Cleveland, Salem Radio Network is presenting live coverage. SRN begins coverage with an hourlong “SRN Debate Preview” hosted by nationally syndicated SRN talk host Hugh Hewitt, joined by special guests and SRN News White House correspondent Greg Clugston. The debate itself runs with no commercial breaks from 9:00 pm to 10:30 pm and will be followed by a “SRN Debate Wrap-Up” at 10:30 hosted by Hewitt. SRN VP/News & Talk Programming Tom Tradup says, “Excitement in anticipation of this first 2020 debate has been building for months. With the polls tightening and no teleprompters on stage, our debate coverage promises to highlight the first gloves-off, no-holds-barred encounter between these two candidates for the highest office in America.”

Hurley in the Morning Charity Passes $1 Million Mark. With last Friday’s 13th Annual “Hurley in the Morning” Charity Golf Tournament at The Harbor Pines Golf Club in Egg Harbor Township, New Jersey in the books, the charity founded by WPGG, Atlantic City morning host Harry Hurley pushes the charity’s total funds raised since its inception past the $1 million mark. Hurley says, “The latest installment generated more than $50,000, which has enabled the ‘Hurley in the Morning’ Charity to surpass $1 million raised in our history. We are so grateful for the amazing support that we have received over the years. It’s also very gratifying that we have proven that you can safely and responsibly hold an outdoor event during the pandemic. The annual charity event was modified to respect social distancing and was made as contactless as is humanly possible.”

The Presidential Race, Western Wildfires/Climate Change Debate, COVID-19 Stats & Projections, PA Protests/BLM Movement, Facebook Whistleblower Memo, Iran Assassination Plot, and Hurricane Sally Among Top News/Talk Stories Yesterday (9/14). The November presidential election; the wildfires raging in California, Oregon, and Washington and the debate over climate change and its effect on the wildfires; the number of confirmed COVID-19 cases in the U.S. and projections for future cases; the protests in Lancaster, Pennsylvania after police kill a knife-wielding man; a Facebook whistleblower’s memo about the company’s challenges dealing with voter manipulation; President Trump warns Iran after rumors of its intent to assassinate an American ambassador; and Hurricane Sally’s projected path into the Gulf Coast were some of the most-talked-about stories on news/talk radio yesterday, according to ongoing research from TALKERS magazine.

Jim Richmond Named Director of Sales for Bonneville Seattle. Sales pro Jim Richmond is named director of sales for the Bonneville Seattle Media Group. Richmond was most recently general sales manager for Entercom San Francisco and assumes the role held by Cathy Cangiano prior to her promotion to SVP and market manager. She says, “I believe Jim Richmond’s experience, combined with his business acumen and strong leadership skills are well aligned to capitalize on opportunities that we have identified as integral to our success. In addition to his responsibilities leading the sales teams, he will be a key contributor to our Leadership Team and our constant efforts to align with Bonneville’s purpose.”

TALKERS News Notes. Broadcaster and journalist Rita Cosby is named the chair of the Global Service Institute at Long Island University.  In this role, Cosby will lead the Institute’s “game-changing and innovative educational initiatives to inspire a timely commitment toward volunteerism and elevate the importance and power of service. During this unprecedented moment with the economic devastation caused by the virus, the need for volunteers to assist drastically depleted nonprofit organizations has never been greater.” LIU president Dr. Kimberly R. Cline says, “The Global Service Institute established LIU as a premier destination for developing values-driven global citizens who will impact their communities. With her global experience exploring critical headlines and lifelong dedication to service, Rita Cosby is an exemplary leader who will elevate the Institute to even higher levels.”…..This week’s Westwood One blog examines a number of Nielsen case studies that indicate AM/FM radio ad campaigns lift TV viewership. The studies compare those who had been exposed to AM/FM radio ads for TV tune-in with people who had not heard the ads. The studies show that while on-network promos and paid TV buys reach heavy TV viewers, AM/FM radio TV tune-in campaigns reach medium and light TV viewers. In one case, the returning season of a scripted cable drama ran an AM/FM radio campaign that represented only 5% of the media plan but generated 20% of the total campaign impressions. 70% of the AM/FM radio impressions were from persons 18-54, while half of the paid TV and TV promo impressions were from persons 55+…..iHeartRadio and Treefort Media announce a new docuseries podcast titled, “DRAFTED,” that follows top college football players as they prepare to enter the NFL Draft. The program is produced in association with Klutch Sports Group and is narrated by Emmy-winning actor Keegan-Michael Key. He says, “I’m excited to be part of this series because it gives mega fans like myself intimate access and insight into the world of these incredible athletes. It’s really special to be able to hear everything they’re going through, and experience their nerves, excitement and tension leading up to one of the biggest events of their lives. I look forward to every moment.”

Music Radio News and Career Moves. An internal memo from Entercom chief operating officer Susan Larkin reveals the company’s “hub-and-spoke” programming philosophy for its alternative and country radio stations. As a reduction-in-force for air talent and programmers takes place, we learn that Entercom is creating national and regional program hosts for certain dayparts and is realigning its programming management. For country, Tim Roberts is named format captain/VP of country programming with John Foxx and Kevin Callahan serving as regional vice presidents. Marci Braun, Justin Cole, and Scott Roddy are named regional brand managers. On air, Katie Neal is the national midday host and “Rob and Holly” are national night hosts. In the alternative format, Mike Kaplan is format captain/SVP of alternative programming with Matt Malone, Christine Malovetz, and Leslie Scott serving as regional vice presidents of programming. Regional brand managers are Bailey and Bryce Segall. Kevan Kenney is the national night host and regional on-air personalities are: “Cane and Corey” for mornings, “Church of Lazlo” in afternoons, and morning shows “Dave and Mahoney,” “Gregr,” and “Stryker and Klein.”…..Country radio personality Shawn Parr begins hosting the Camping World Concert Series “Taking the Highways Across America” tonight, featuring the legendary country group Alabama. Parr hosts the Key Networkssyndicated “Shawn Parr’s Across the Country” program. He’ll host the 10-week virtual concert series that will feature such country acts as Martina McBride, Chris Young, Ricky Skaggs and Steven Curtis Chapman, Sugarland, Zac Brown Band, Lady A, Brett Young, Little Big Town, and Vince Gill and Amy Grant. Parr says, “I am SO excited to team up with Camping World and host their virtual concert series, ‘Taking the Highways Across America!’ We are having a ball bringing it to all of our affiliates and fans ‘Across The Country!’ Plus, we are hitting the road for some NEW adventures in the Parr-V very soon.”…..Beasley Media Group announces that Charlie Maxx is promoted to production director and assistant program director at country WXTU-FM, Philadelphia. She also hosts the 12:00 noon to 3:00 pm show. Program director Mark Razz says, “Charlie has a depth of experience that will be so helpful in her expanded role her at 92.5XTU. I look forward to putting our heads together to move the station forward.” In addition, WXTU promotes Jennifer “JJ” Scordo to production staffer and weekend personality.