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ESPN’s Three-Pronged Podcast Bucket List

| August 29, 2018

By Mike Kinosian
Managing Editor
TALKERS

 

LOS ANGELES — Relatively speaking, it wasn’t all that long ago when seemingly every on-air talent simply had to have his or her own personal website.

Nowadays, proliferation of the podcast appears to be riding a substantial wave of popularity, although the fairly elementary form of communication has actually been with us for well over a decade.

As is the case with a business or private website, a podcast’s practicality will ultimately rest upon its ability to generate revenue – or at the very minimum – underscore one’s brand.

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