Tag: "Andy Davis"
By Jeff McKay
Special Features Correspondent
NEW YORK — In a digital world, an app that does what you need it to do and more isn’t merely a consideration, it’s a must-have to increase your overall presence, reach younger demos, and if done right, expand sales, marketing, and create a valuable revenue stream. Multi-billion dollar broadcast companies (although in debt) can usually afford what they need along these lines. However, smaller radio groups, small- and regional-market owners, and those working on the digital frontier may not have the resources of the larger competitors.
In the case of Jack of Trade Apps, the company has devised custom-created apps that provide technological solutions enabling businesses to communicate and interact with their clients. The firm has been successfully marketing apps to non-radio businesses, but has also proven it can create the digital connection with radio listeners, and help establish a much-needed revenue stream.
You can call it “a radio insider’s radio app.”