By Holland Cooke
LAS VEGAS — If you’re here this week, bear with me. I’m that guy in the row behind you, typing feverishly-enough to resemble the movie character racing the countdown readout to disarm a nuclear warhead about to detonate. If you’re not here, here’s why I am:
Megatrends in the U.S. Audio Listening Landscape
From Laura Ivey, Edison Research, with bullet points from the “Share of Ear” data her firm has been tracking since 2014:
By Holland Cooke
BLOCK ISLAND, RI — You DO regularly communicate with an opt-in email list…right? Few opportunities to engage are more powerful than the ongoing conversation you have with listeners. It’s a relationship that Pandora and Spotify and your robotic AM/FM competitors can’t emulate.
Any email you send is worthless if it doesn’t get read
And you yourself demonstrate why, every time you open your in-box. True or false: You delete some (lots) of messages unread, simply based on the subject line?
Audacy Third Quarter Net Revenue up 23%. Reporting its 2021 third quarter financial data, Audacy says net revenue was $329.4 million, an increase of 23% compared to the same period in 2020. Spot revenue was $220.6 million, up 21% compared to Q3 of 2020 and digital revenue was $61.4 million, up 30% compared to the same period a year ago. Operating income for the quarter was $29.2 million, compared to an operating loss of $0.3 million in the third quarter of 2020. Audacy president and CEO David J. Field says, “I am pleased to report that Audacy continues to rebound from the pandemic, as third quarter revenues grew 23% over the prior year and 8% sequentially over the second quarter, while EBITDA grew 58% year over year. While many ad categories remain highly impacted as a result of the pandemic, it is great to see an increasing number of categories back above 2019 spending levels. During October, we announced the acquisition of WideOrbit’s digital audio streaming and ad tech business, which we have relaunched as AmperWave, enabling us to accelerate our digital product roadmap and enhance our growth potential… And our podcast studios had a strong quarter of creative, premium original content development including the first release from our 2400Sports studio, our first C13 Features ‘movie for your ears’ in partnership with Endeavor, and the ‘Succession’ companion podcast hosted by Kara Swisher in partnership with HBO Max. We continue to rapidly evolve and fundamentally elevate the organization through a series of strategic acquisitions, organic growth initiatives, structural improvements, talent additions and premium content development and are well positioned to accelerate our growth and capitalize on the exciting opportunities in the dynamically growing audio marketplace.”
Cumulus Audio Active Group: October PPM Audiences Increase. This week’s Cumulus Media Audio Active Group blog focuses on recent information from Nielsen Audio that “as COVID infections fall, public concern over COVID wanes, and commutes to work and school resume,” American AM/FM radio listening “has increased to new highs in the October 2021 48 Portable People Meter markets.” Other noteworthy data includes: 1) Consumers are on the road in their cars; Geopath reports U.S. October 2021 miles traveled were 7% greater than October 2019; Apple Maps says October 2021 driving search volumes surged 59% past pre-COVID levels; 2) U.S. AM/FM radio had its strongest reach performance since COVID, recovering 99% of the March 2020 PPM cume audience in PPM markets; 3) Nielsen October 2021 PPM AQH audiences rose to 96% of March 2020 levels, the second best showing since the pandemic; and 4) Morning audiences exploded to their highest levels in 20 months; Versus a year ago, women 25-54 AQH increased 20% and teen AQH rose a massive 74%. See more from the blog here.
SiriusXM’s Joe Madison Announces Hunger Strike Over Voting Rights Bill. Morning drive talk host Joe Madison says he’s beginning a hunger strike in protest of voting rights not getting passed in the Senate. Madison – a.k.a. The Black Eagle – hosts the morning show on SiriusXM’s Urban View channel. He says, “As a political protest, I am beginning a hunger strike today by abstaining from eating until Congress passes, and President Biden signs, the Freedom to Vote Act or the John Lewis Voting Rights Advancement Act. Both bills were recently passed by the House of Representatives and both have stalled in the Senate. Madison adds, “I call it basically starving for voting rights. And that began on this date. And I repeat just as food is necessary to sustain life, the right to vote is necessary to sustain democracy. Yes, my life matters. My health matters, but our right to vote matters more.”
Hot Radio Guest Speaks at Major Libertarian Gathering. Emeritus finance professor Dr. Murray Sabrin of Ramapo College in New Jersey – one of conservative and liberty-minded talk radio’s most popular “go-to” guests for three decades – recently spoke at the Mises Institute “Supporters Summit” in St. Pete Beach, Florida and outlined his provocative and innovative strategy for medical freedom. Sabrin is the author of Universal Medical Care from Conception to End of Life: The Case for a Single Payer System, where the individual/family is the single payer not the government. In Sabrin’s proposal, medical freedom consists of cash payment for routine care, a super health savings account for more expensive treatment and a catastrophic insurance policy. Also, Sabrin advocates a massive expansion of nonprofit medical centers to replace the $700 billion Medicaid program. He also challenged U.S. Sen. Bernie Sanders (D-VT), who advocates Medicare for All, a government single payer system, to a debate so the American people can hear two diametrically opposing views on the future of medical care in America. To book Professor Sabrin as a hot guest, contact Victoria Jones of DC Radio Company at 917-865-3991 or firstname.lastname@example.org. To view Dr. Murray Sabrin’s 20-minute speech at the Mises Institute event, please click here.
Outkick Partners with Skyview Networks for Ad and Affiliate Sales, Content Distribution. The new relationship between OutKick’s sports talk network and Skyview Networks will have the latter providing network ad sales, affiliate sales and content distribution to Outkick, beginning with the “Outkick 360” program starring Jonathan Hutton, Chad Withrow and Paul Kuharsky. Outkick founder Clay Travis says, “We’re thrilled to work with Skyview to expand OutKick’s brand and reach. Beginning with the ‘OutKick 360’ show, we’re working with the best talent to bring authenticity, perspective and fun back to sports radio. Radio is at the core of OutKick, and we could not ask for better partners than Skyview to grow our network.” Skyview COO and president Steve Jones adds, “We’re excited to be working with the OutKick team in launching a new sports network that provides radio stations dynamic and entertaining programming that will drive ratings and revenue. OutKick’s engaging and knowledgeable hosts with their fan-first sports perspective matched with sports wagering analysis to capture gaming revenue sponsorships fit perfectly with Skyview’s #1 local play-by-play sports position in network radio.”
Audacy Names Brian Benedik Chief Revenue Officer. Media executive Brian Benedik is named chief revenue officer for Audacy, effective December 1. Benedik was most recently VP/global head of revenue for augmented reality developer Niantic. In his new role with Audacy, he’ll lead all aspects of revenue generation across corporate, national, regional and local levels and develop fully integrated, multiplatform sales solutions and breakthrough strategies to attract new revenue streams. Audacy COO Susan Larkin comments, “We’re thrilled to welcome Brian to Audacy and our executive leadership team. His resume speaks for itself, with key roles at audio publishers like Spotify, iHeart Radio, Audible and Katz Media, where his strategic vision enabled the former to quickly elevate from a newcomer in our industry to a multi-billion-dollar leader in the audio streaming space. Brian’s considerable expertise and experience will amplify our revenue generation efforts as Audacy continues its upward trajectory.” Benedik states, “The audio industry is booming with innovation and consumers are enjoying wonderful content experiences across a number of platforms. The Audacy re-imagination efforts are beyond impressive and the portfolio of assets across radio, streaming, podcast, live events, sports play-by-play and sports betting are best in class. I’m looking forward to working with David Field, Susan Larkin and the Audacy executive team to drive value to marketers and our loyal users.”
Biden’s Low Approval Ratings, Supply Chain/Inflation/Gas Prices, COVID-19, January 6 Investigation, COVID Travel Ban Lifted, China’s Military Aggression, and Astroworld Investigation Among Top News/Talk Stories Yesterday (11/8). President Joe Biden’s approval ratings slip to an all-time low of 38% with Americans saying he’s not focusing on the most important issues; the effects of the broken global supply chain, soaring retail prices and record high gas prices; the rate of COVID-19 cases in the U.S., the Appeals Court halt of Biden’s vaccine mandate, and the controversial case of Aaron Rodgers; the investigation into the January 6 Capitol attack; the U.S. lifts the international travel ban; China’s war games using U.S. ship mock-ups; and the investigation into the deadly Astroworld concert in Houston were some of the most-talked-about stories on news/talk radio yesterday, according to ongoing research from TALKERS magazine.
By Holland Cooke
To be useful and relatable and relevant and SOUND LOCAL – and to have listeners quoting you to each other – ask the question the CVS clerk asks when you bring what you’re buying to the counter: “Did you find everything you’re looking for?”