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Monday Memo: “And While I Have You…”

| August 2, 2021

By Holland Cooke
Consultant

 

BLOCK ISLAND, RI — Snapshots of the status quo:

  • Stations with local talent – characters familiar and visible to and interacting with listeners — are conspicuous, compared to robotic AM/FMs and digital competitors.
  • Talk radio is advantaged over music radio. It’s never on-in-the-background. And at its best, it makes the audience the show. People are no longer content to merely consume media. They love selfies.
  • Digital media shares SO well. When broadcasters “go viral,” users are evangelizing for us.
  • Many stations’ promotional budgets are near-non-existent.
  • We need revenue from digital.

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Monday Memo: Podcasters, Tell the World

| June 21, 2021

By Holland Cooke
Consultant

 

BLOCK ISLAND, RI — It is, after all, what we used to call “a Worldwide Web.”

  • Broadcasting techniques I recommend are proven to extend Time Spend Listening (“TSL” in radio lingo); and they can earn you more-loyal listeners, and the friends they share your podcast to.
  • But your mission is different than – and arguably more-opportune than – broadcasters:’ Unlike AM/FM radio, you’re not just local.

Your road map to success…

…might well have been written by Wired magazine co-founder Kevin Kelly: “1000 True Fans.”

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Tuesday, June 15, 2021

| June 15, 2021

FAIR Announces 14th Annual ‘Hold Their Feet to the Fire’ Set for September 29-30 in Washington, DC. The Federation for American Immigration Reform announces it has set the dates for this year’s 14th annual “Hold Their Feet to the Fire” radio row broadcast in Washington, DC. The event will take place on Wednesday, September 29 and Thursday, September 30 at the Phoenix Park Hotel on Capitol Hill. As in the past, this event features talk hosts from across the nation broadcasting live both days debating immigration policy while interviewing members of Congress, law enforcement officials, experts, activists, administration officials, and those who live and work along the southern border. FAIR says the F2F hosts 70 stations and has become the largest annual radio row and the centerpiece of the immigration debate each year for the media. FAIR executive director Bob Dane says, “Last year we had to cancel this long-running annual radio event. Not this year. No way, no how. Not with the Biden border crisis underway. This September we’re right back at it discussing, debating, sorting truth from fiction, hearing first-hand accounts, offering reasonable solutions and making collective noise on Capitol Hill and across the country. Barriers have to be built, asylum loopholes closed, more resources brought to bear, the rule of law enforced, and the lies of the mainstream media refuted. Most importantly, Americans – not special interests – need to be heard from.” Reservations are required and hosts/producers should call FAIR now to reserve their spot. There is no cost to attend and all technical engineering and expenses are taken care of by FAIR. Congressional guests, activists, high profile media personalities, and immigration experts will be in attendance and available throughout the event for wall-to-wall interviews. Talk hosts interested in attending should contact Matthew Tragesser, event manager at 202-328-7004 or mtragesser@fairus.org.

TALKERS 2021 Was a Success! The 24th annual installment of the talk media industry’s longest running and most important conference, the Talkers Convention, took place this past Friday (6/11) on the campus of Hofstra University in Hempstead, NY. The event was a presentation of TALKERS in association with Hofstra’s multi-award-winning radio station, WRHU. More than 50 industry leaders from talk radio and cable news/talk TV spoke during a non-stop day of presentations and panel sessions. Due to strict regulations adhering to COVID-19 protocols, attendance was limited to a sellout crowd of 175 people which was reached about a week prior to the event. TALKERS publisher Michael Harrison says, “We were delighted to be able to join forces again with our colleagues at Hofstra – the site of our very successful 2016 event – and be able to actually present a live conference in an extremely COVID-19 compliant environment which Hofstra was equipped to provide. The convention achieved its goal to boldly address key existential issues facing the talk radio and talk media industries at this dramatically critical juncture.” TALKERS will be posting extensive coverage of the event in the days to come including video documentation recorded under the direction of Art Vuolo covering every speech, presentation and panel discussion. Stay tuned for details.

FOX News Radio midday personality and stand-up comic Jimmy Failla presents his welcoming remarks to the the attendees at TALKERS 21 at Hofstra University on Friday, June 11.

WPG, Atlantic City morning personality Harry Hurley (left) presents $5,000 from his charity to the Broadcasters Foundation of America, accepted by BFoA representative Renee Cassis (right) at TALKERS 21 at Hofstra University on Friday, June 11.

Appearing on the “Strategizing a Talk Show Hosting Career” panel were (from l-r): Heather Cohen, EVP, The Weiss Agency; Grace Curley, talk host, Howie Carr Radio Network; Dom Giordano, talk host, WPHT, Philadelphia; Rob Carson, talk host, Newsmax TV; and Erick Erickson, talk host, WSB, Atlanta and in syndication at TALKERS 21 at Hofstra University on Friday, June 11. (Not pictured: Harry Hurley, WPG, Atlantic City; and moderator Kevin Casey, VP/executive editor, TALKERS magazine.)

Townsquare Media Names Mary Fork Market President and CRO for Southwest Michigan. Sales and management pro Mary Fork joins Townsquare Media as market president/chief revenue officer for Southwest Michigan. In this role she’ll lead the company’s “Digital First” strategy and drive strategic multi-platform sales and content initiatives across the region that includes Kalamazoo and Battle Creek. Fork most recently served with Comcast. She will report to Townsquare SVP Todd Lawley, who says, “From the first time I spoke to Mary it was clear that the ability to coach, lead and execute a multi-platform strategy is in her DNA. She possesses a unique skill set that will allow her to bring our world class set of digital and local broadcast solutions to the market with the mission of making Townsquare Kalamazoo/Battle Creek the #1 local media company in Southwest Michigan.” Fork adds, “I am beyond excited to be returning home to Southwest Michigan and joining the Townsquare Media family. What compelled me to join Townsquare is not only the full-service digital marketing capabilities and incredible local media brands, but the way Townsquare goes to market and its Digital First strategy. I was completely impressed when I saw how Townsquare’s campaigns have full transparency, true optimization and industry leading attribution. With the unmatched product power and campaign management integrity of Townsquare, I knew I needed to join this winning team.”

Westwood One Blog: Network Radio is ‘Reach Accelerator.’ This week’s Westwood One blog features data that suggests “adding network radio into any media generates an outsized lift in incremental reach.” Addressing the fast-declining audience for linear TV and the rate of cord cutting, the blog “outlines how advertisers can use network radio to amplify their media plans and accelerate reach.” On the state of TV in 2021, MoffettNathanson says since 2011, non-live cable audiences are down 49%. Broadcast network non-live audiences are down 44%. MoffettNathanson adds that pay TV penetration has dropped from 89% of U.S. homes in 2009 to 60% today. Citing Nielsen Media Impact data, the blog says, “a 20% addition of CTV (connected TV) media weight to a linear TV buy results only in an 8% increase in reach.” Supporting the notion that “network radio is the media plan reach accelerator,” data from the Nielsen Commspoint media planning tool suggests a three-million-dollar investment in network radio generates a weekly national reach of 50%, 47% greater than the same investment in digital and TV (34%). Adding network radio into any media generates an outsized lift in incremental reach.

RAB Reveals Radio Mercury Awards Final Round Judging Panel. The Radio Mercury Awards 2021 Final Round Jury is being named. RAB says in a press release, “The incoming panel of top-level agency creative leaders represents radio’s top advertising categories, including automotive, consumer packaged goods (CPG), communications, community service, education, financial services, nonprofits, quick-serve restaurants, retail, spirits, technology, travel and utilities. The jury, curated with the help of 2021 Radio Mercury Awards chief judge Robin Fitzgerald, chief creative officer, BBDO Atlanta, comprises thought leaders from across the country and represents all size markets with diverse audiences and cutting-edge creative work for advertising’s biggest brands.” The 2021 Radio Mercury Awards Final Round Jury is: Adia Betts, associate creative director/copywriter, Dagger Atlanta; Nathalie Brown, executive creative director, VMLY&R NY; Bianca Guimaraes, partner and executive creative director, Mischief NY; Paul Johnson, freelance copywriter/creative director; Derrick Ogilvie, vice president/creative director, BBDO Atlanta; Andrés Ordóñez, executive vice president/chief creative officer, FCB Chicago; Alejandro Ortiz, executive creative director, Campbell Ewald Detroit/NY; Shannon Washington, senior vice president executive creative director, R/GALewis Williams, chief creative officer, Burrell Communications Group Chicago; and Sherman Winfield, executive creative director, VMLY&R Atlanta. Find out more about the judges here.

Biden European Trip/Putin Summit, Infrastructure Deal, COVID-19, McConnell SCOTUS Threat, Trump DOJ Investigation, and Israeli Politics Among Top News/Talk Stories Yesterday (6/14). President Joe Biden’s meeting with G7 leaders in Cornwall and his looming meeting with Russia’s Vladimir Putin; the U.S. Senate’s $1.2 trillion infrastructure proposal; the fast-falling rate of COVID-19 cases in the U.S., the rate of vaccinations, and the search for the origin of the coronavirus; Senate Minority Leader Mitch McConnell’s declaration he’ll refuse a Biden Supreme Court nominee if Republicans take back the Senate in 2022; the possible investigation into Donald Trump’s alleged use of the Department of Justice to settle political scores; and the ouster of Benjamin Netanyahu as Prime Minister of Israel were some of the most-talked-about stories on news/talk radio yesterday, according to ongoing research from TALKERS magazine.

Pending Business: Survey Says…

| June 7, 2021

By Steve Lapa
Lapcom Communications Corp
President

 

PALM BEACH GARDENS, Fla. — Ads are ok!

Our friends at NPR just released a research piece by Edison. If you haven’t read the study, you should take the time. The study identifies six categories of listeners that are reminiscent of similar research pieces I’ve seen over the years.

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Wednesday, June 2, 2021

| June 2, 2021

Superadio Networks, Bloomberg Radio, and Key Networks Partner to Present ‘Bloomberg Black Business Beat’. A collaborative effort between Key Networks, Bloomberg Radio, and Superadio Networks LLC results in the syndication of the specialty feature “The Bloomberg Black Business Beat” to radio stations across the U.S. The program is hosted by Renita Young and presents a daily look at the intersection of culture and commerce affecting Black American audiences. Topics range from the latest trends in Black-owned businesses and profiles of Black entrepreneurs, to a continuing look at diversity in the workplace and an inside look at the business of entertainment. Superadio president Eric Faison says, “We’re excited to partner with Key Networks to bring ‘The Bloomberg Black Business Beat’ to an audience that is looking for information on business trends, consumer news and finance and deliver it in a compelling and fast-paced format.” Key Networks’ chief revenue officer Dennis Green says, “Key Networks is proud to partner with Superadio to bring ‘The Bloomberg Black Business Beat’ to listeners and advertisers across the country. The feature provides a wealth of information related to business and finance that is important to Black audiences. ‘The Bloomberg Black Business Beat’ will inform and educate listeners and provide affiliates with high-quality iHeart content.”

New Execs Appointed at iHeartMedia Salt Lake City. At its Salt Lake City operations, iHeartMedia promotes Judy Copier to market president and Joyce Wirthlin rises to SVP of sales. Copier has served with iHeartMedia Salt Lake City for 10 years, most recently as SVP of sales. Copier takes over for Stu Stanek, who has been with iHeartMedia for more than 20 years and is retiring as market president. Copier says, “I am very appreciative of the opportunity to take over the reins and lead this talented team in Salt Lake City. I feel very fortunate to have worked alongside Stu for several years and know his wisdom and insight have been invaluable in preparing me for this role. I’m also excited to promote Joyce to SVP of sales – the strength of her leadership will be a great asset. I’m proud to be part of the iHeartMedia family, one that recognizes that our organization is built on, and succeeds because of, the very talented people I get to work with every day.” In addition, to these changes, Jeff McCartney was appointed to the SVP of programming role in January of 2021, rounding out the market’s executive team.

‘LI News Radio’ Wins Eight Press Club Awards. Long Island news/talk WRCN, Riverhead “LI News Radio” took home eight Press Club of Long Island Media Awards at the organization’s May 28 ceremony. The JVC Media station’s “Breaking it Down with Frank MacKay” won in seven categories. JVC Media president and CEO John Caracciolo says, “The Press Club of Long Island is a professional chapter of the Society of Professional Journalists.  ‘Breaking it Down’ airs Monday through Friday at 2:00 pm on ‘LI News Radio’ and it is one of the leading celebrity radio talk shows in the nation with thousands of daily listeners on many of our JVC stations, as well as other affiliates and partners. The entire team at JVC is so proud of Frank. He brings a passion to this medium and has a fantastic interview and storytelling style that just makes his show appointment listening for all. I am very excited about the future of Frank MacKay and the ‘Breaking it Down’ program.”

WWO Blog: Targeting ‘Ready to Go’ Customers. This week’s Westwood One blog analyzes a recent Nielsen study that investigates which media audiences have the greatest purchase propensity as the nation continues to emerge from the pandemic. The group of people that considers itself “ready to go” is one that “perceives less risk, feels safer, and indicates their cities are emerging from crisis. The study indicates that in the “ready-to-go” group “advertisers can find a desirable consumer group that over-indexes in having children aged 2-11 (117), having an annual income of $100K+ (113), and working outside of the home (114). Compared to the average, the “ready-to-go” consumers are 5% more likely to listen to AM/FM radio in a typical day.” Data from the study shows that in the automobile category, “podcast listeners (+43%) and AM/FM radio listeners (+18%) are more likely to make an auto purchase in the next 12 months versus the average consumer and heavy TV viewers.” In the restaurant category, “heavy AM/FM radio listeners and podcast listeners are more likely to dine out: 63% of heavy AM/FM radio listeners intend to dine out at either a quick serve or sit-down restaurant within a month. More than half of podcast listeners also intend to dine out after COVID-19 restrictions ease.”

Meredith Tiger Joins Audacy as Director of Corporate Communications. PR pro Meredith Tiger joins Audacy as director of corporate communications and PR. In this role, Tiger will help drive overall communications strategy for the company, including leading communications support for key business initiatives, crisis communications, event communications, and talent relations, and will serve as a key company spokesperson, reporting to Ashok Sinha, SVP, head of corporate communications & PR. Tiger – most recently serving with HBO Max – will lead strategic communications for Audacy’s digital, research, podcasting, corporate social responsibility, diversity, equity and inclusion, and other divisions within Audacy’s portfolio, while also increasing industry awareness for the company through executive visibility and thought leadership programs, including key speaking engagements and press opportunities for Audacy’s executive leadership team. Additionally, she will spearhead consumer publicity for the company’s tentpole live events. In her role, Tiger will partner closely with employee communications, local market communications efforts and corporate social media.  Tiger says, “It’s an exciting time in our industry and I am thrilled to have joined the team at Audacy. It’s clear that based on the leadership, this is a first-class operation and I’m looking forward to collaborating with some of the top creative and communications professionals in the field.”

TALKERS News Notes. In recognition of Pride Month, Audacy unveils a month-long multiplatform campaign called, “Celebrations in Pride,” presented by Stella Rosa Wines, that includes a series of on-air content heard on CHANNEL Q, the award-winning LGBTQ+ Talk Radio Network, and select Audacy stations. “Celebrations in Pride” will also be available digitally via station streams on the Audacy platform and Audacy.com/Pride. Audacy SVP of programming and music initiatives Michael Martin says, “We’re delighted to leverage our national scale and local connection to celebrate Pride Month through this exciting and entertaining campaign. We look forward to connecting our audience to our industry’s biggest superstars and influential allies of the LGTBQ+ community and delivering powerful everyday content throughout the month.”…..The National Association of Broadcasters is hosting a special event on June 17 at 2:00 pm ET on NAB Amplify to announce and celebrate the 2021 recipients of the NAB Engineering Achievement Awards and Digital Leadership Award. The special session titled, “The Future of Media and NAB Technology Awards,” kicks off with a keynote conversation with Mike Chapman, a partner and Americas media lead at management consulting firm Kearney, who will discuss the future of media, including trends to watch, with Sam Matheny, executive vice president and chief technology officer of NAB…..In celebration of Black Music Month, Urban One announces the release of its new podcast series, “For the Culture, A History of Black Music.” The podcast features six episodes focused on the impact of several Black music genres on popular music today, including Gospel, Funk, Philly Soul, Trap and Hip Hop, Go Go, and Chopped and Screwed and present interviews with music makers from each genre. Reach Media syndicated radio host Angie Ange hosts the podcast and presents content designed to entertain and enlighten Reach Media’s national audience with real discussions and insights from pioneers and celebrities who have contributed to the national/global rise of locally originated sounds in hotbed music markets…..audiochuck network announces that the popular true-crime podcast, “Park Predators” is dropping a second season. Hosted by investigative journalist and accomplished podcaster Delia D’Ambra, “Park Predators” explores the evil hiding among the beautiful landscapes of the national parks and forests within North and Central America.” AdLarge handles ad sales for the podcast.

COVID-19, Worker Shortage, Tulsa Massacre Anniversary, Voting Rights, Vote Audits/Sydney Powell Claim, and JBS Hack Among Top News/Talk Stories Yesterday (6/1). The fast-declining rate of COVID-19 cases in the U.S., concerns about vaccine hesitancy, and the simmering Wuhan lab leak theory; employers in the U.S. are complaining about the lack of available workers as the country fully re-opens; the anniversary of the Tulsa “Black Wall Street” massacre; President Joe Biden appeals to Americans to support voting rights and appoints Vice President Kamala Harris to lead the administration’s efforts to defend voting rights; the 2020 vote audits taking place in Arizona and New Hampshire and former Trump lawyer Sydney Powell’s claim Donald Trump could be “reinstated”; and the ransomware attack on meat giant JBS were some of the most-talked-about stories on news/talk radio yesterday, according to ongoing research from TALKERS magazine.