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Tag: "AM"

Monday Memo: Is Your Show the Dog? Or the Tail?

| March 28, 2022

By Holland Cooke
Consultant

 

BLOCK ISLAND, RI — Lots of response to last week’s “Weekend Warriors, Renegotiate.” SOME stations were horrified by what I’m telling their brokered ask-the-expert hosts. SMART stations already offer the win-win template I outlined. ICYMI: https://www.talkers.com/2022/03/21/monday-memo-weekend-warriors-renegotiate/

 FMs are scrambling. AMs? Ugh.

As if AM wasn’t already suffering listener demographics, technical interference, caricature programming, and too little local content, now comes the proposal to make Daylight Saving Time permanent. From November through February – when local sunrise would come between 8:00 am and 9:00 am – later pattern and power change times would cripple full-time stations. Daytimers would be utterly screwed if smart ones with translators hadn’t already rebranded as FMs (as have so many full-time AMs).

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Reginald Fessenden: Father of Modern Radio

| February 10, 2022

By Aaron Bennett
National Inventors Hall of Fame

 

NORTH CANTON, Oh. — Established in September 2011 by UNESCO (the United Nations Educational, Scientific and Cultural Organization), World Radio Day celebrates the profound influence of radio technology in spreading diverse, democratic discourse. Because of the medium’s relatively low cost and massive reach, it remains one of the most accessible forms of communication.

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Monday Memo: Help Wanted, Local Host

| April 26, 2021

By Holland Cooke
Consultant

 

BLOCK ISLAND, RI — If talk radio is Rush Limbaugh reacting to the Derek Chauvin verdict, it’s time for a new plan.

Better yet, how about an old plan? While exasperated EIB affiliates – other than iHeart stations that have no choice – are exploring various would-be syndicated successors, is anyone reverting these hours to local?

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Monday Memo: Blue Christmas, Bleak January, Big Opportunity

| November 23, 2020

By Holland Cooke
Consultant

 

BLOCK ISLAND, RI — Sad prediction: On Thursday, we will blow it. We, not The Grinch, will steal Christmas.

  • Dr. Fauci and the Biden transition team’s pandemic advisers and state governors are pleading with us to skip Thanksgiving this year. It doesn’t take a rally. Contact tracing pinpoints “small social gatherings” as significant spreader events. We’re begged to Zoom instead of hugging those we only get to hug once a year.
  • Predictably, we won’t. United Airlines alone added 1,400 flights. Then do the math. Figure 2-3 weeks, like after Easter/Passover, then after The Fourth, then after Justice Coney Barrett’s Rose Garden introduction. Hug grandparents on Thanksgiving and you might not be able to on Christmas.
  • Consensus forecasts: At present rates, another hundred thousand Americans will die before the Inauguration; and January will be worse than April was.

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Will 2016 Be AM Radio’s Last
Presidential Election?

| May 10, 2016

By Holland Cooke
Media Consultant

 

cookewriterBLOCK ISLAND, RI — Today, the USA’s top-billing radio station is multi-FM simulcast WTOP, Washington.  I remember a discussion in the newsroom there in the 1980s, when we were a stand-alone at 1500AM: We wondered aloud how soon the AM band would be repurposed.  “Maybe for hailing cabs” one among us theorized?

Soon, Rush Limbaugh led the vaunted Talk Radio Revolution, and rejuvenated radio’s senior band.  Music formats moved to FM; and for the next couple decades AMs talked about politics a lot, and ask-the-expert shows became popular and profitable weekend fare; then the all sports format came about.

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