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Mary Walter Exits WMAL-FM, Washington. In a Facebook post, morning drive co-host Mary Walter announces she’s done her last show with Cumulus Media’s WMAL-FM, Washington, DC. Walter says the news that Cumulus is bringing its air personalities back from their home studios to the radio studios forced her to make a lifestyle choice. She writes, “Before COVID I spent 4 years living in an apartment in MD, while my husband lived in NJ. Every Fri after the show, I would go back to my apartment (that had like 3 pieces of furniture), pack my car and drive the 4 hrs back to NJ. I’d get in, collapse and be in bed by 7p. Saturday was spent unpacking, doing laundry, housework and all the other ‘stuff’ that needs to be done. Sunday morning I would start show prepping, pack and then it was back in the car for the 4 hrs back down to MD. Plus I think it’s the only morning show in the country that starts at 5am instead of 6am and getting up at 3 wears you down. Add in that I missed every funeral, graduation, Confirmation, birthday party or life event that didn’t take place on a Saturday and I decided it was time for a change. Being able to work remotely for the last 14 months really opened my eyes to quality of life and I chose living with my husband in the house I’m paying for, seeing friends again and living as opposed to money. Don’t know where I’m going from here, but for now, I just want to read a NON-POLITICAL book, turn off the news and attend to things that have been ignored for 4 years.”
Dan Bongino to Host FOX News Channel Weekend Show. Nationally syndicated talk radio host and regular FOX News Channel contributor Dan Bongino is getting his own weekend talk show on FOX News Channel. Bongino – whose 12:00 noon to 3:00 pm ET radio show is syndicated by Westwood One – will host a 10:00 pm ET Saturday show on FNC beginning June 5. Bongino is a former Secret Service agent who’s been serving as an FNC contributor since 2019. Additionally, Bongino’s Westwood One radio program will be streamed by FOX Nation beginning May 25.
RTDNA/Newhouse School Study: More Local Radio News in 2020. The first installment of this year’s RTDNA/Newhouse School at Syracuse University study has been released as it focuses on the quantity of local news in television and radio. With regard to radio, the study finds, “More radio stations report running local news in 2020, with an increase among AM stations offsetting a slight decrease among FM stations. 70.4% of radio survey respondents overall report airing local news, though stations with news may be more likely to participate in the survey.” Going a bit further in depth, the study finds that “the average number of weekday minutes of news went up overall by less than four minutes, with all market sizes except medium markets going up modestly. Last year, medium markets led a small overall increase in local news. Weekday median – or typical – number of minutes is now fairly close from one market size to the next… The reason that the average weekday minutes in major markets is so much higher than all others is because that’s where most of the all-news stations are. Note that those stations have little effect on the median or typical number of minutes. The percentage of stations that increased the amount of local news rose by more than 10 points compared to a year ago. The percentage decreasing local news stayed about the same. The bigger the staff and the bigger the market, the more likely that local news content increased. Non-commercial stations were twice as likely to increase the amount of local news (44.1% to 21.1%) compared to commercial ones. Stations in the West were more likely to increase local news than any other region. Otherwise, no other variable made any consistent difference one way or the other.” See more here.
IAB: Podcast Revenue to Exceed $1 Billion This Year, $2 Billion by 2023. This is the fourth annual IAB U.S. Podcast Advertising Revenue study, prepared for IAB by PricewaterhouseCoopers LLP (and sponsored by audio firms including Audacy, Cumulus Media, and iHeartMedia), and it predicts that podcasting revenue will “grow as much in the next two years as it did in the past decade.” The medium had a strong fourth quarter of 2020 (up 37% year-over-year). In 2020, podcast revenue was $842 million compared to $708 million in 2019. The study results in the prediction that podcast revenue will hit $1 billion by the end of this year and $2 billion by 2023. Among the study’s findings: dynamic ad insertion is growing rapidly – it accounted for 48% of revenue in 2019 and 67% in 2020. It also reveals that annual buys decreased by 5% from 2019 to 2020 while remnant buys increased by 6%. Cost-per-thousand is still king as 93% of podcast revenue was based on CPM while series ownership dipped from 10% of revenue in 2019 to 5% in 2020 (flat fee accounted for 2%). When it comes to podcast genre, news is still the top dog accounting for 22% of revenue in 2020. However, the genre of science jumped from just 3% of podcast revenue in 2019 to 12% in 2020. See the complete study here.
iHeartMedia and Catalina Partner for Measurement of Offline Sales. This partnership between iHeartMedia and Catalina will help the former “measure and attribute the impact of podcast advertising on offline sales in physical stores, which continue to represent the majority of CPG (consumer package goods) purchases.” Catalina describes itself as “a leader in shopper intelligence and omni-channel media solutions that personalize the shopper journey.” In a press release, the companies say, “To date, podcast measurement capabilities have helped advertisers understand the impact of an ad campaign on brand lift metrics like purchase intent or message recall, as well as attribution of digital user activity such as website visits from those listeners exposed to that campaign. Now, CPG partners will also gain visibility into the true offline sales impact of their marketing dollars within podcasting.” In addition, as part of this data partnership Catalina will provide iHeartMedia with audiences and measurement services within iHeartMedia’s SmartAudio platform, for CPG ad campaigns that air on the latter’s linear and streaming radio programming. iHeartMedia EVP of national research David Shiffman says, “We have been impressed with Catalina’s ability to deliver highly-scaled, extensive data and insights for CPG advertisers, enabling them to measure the effectiveness of their brand messaging on in-store sales. We continue to focus on cross-platform measurement and attribution capabilities for advertisers and now in partnership with Catalina we can provide CPG advertisers tools to maximize their podcast campaigns’ ROI, with measurement and attribution solutions to more effectively plan and execute their multi-platform audio campaigns.”
WABC ‘The Other Side of Midnight’ host Frank Morano Is This Week’s Guest on Harrison Podcast. Overnight host Frank Morano of WABC, New York is this week’s guest on the award-winning PodcastOne production, “The Michael Harrison Interview.” Morano is one of the rarest species of on-air talent in the radio business today – he is the host of a live and local all-night radio show. There are several syndicated all-night shows that are heard on hundreds of stations by millions of listeners… but very few live and local for people working all-night or just spending what could be isolated or lonely time comforted by the intimate company of a radio delivering the voices of nearby people, in real time, right there in their local city or community. When business titan, former NYC mayoral candidate and radio broadcasting maverick John Catsimatidis took ownership of WABC in 2019, he began instituting a number of innovative programming changes including, in 2020, restoring the lost tradition of broadcasting overnights with a live, local, and extremely engaged host. Morano is the perfect radio broadcaster to carry out that mission. He’s a relatively young broadcaster with a long history of loving and studying radio and he sounds great on the air. Don’t miss this insightful conversation! To listen to the podcast in its entirety please click here.
GOP vs Cheney/Influence of Trump, COVID-19, Pipeline Hack, Israel-Hamas Fighting, Voting Rights Bill, Stocks Decline/Inflation Fears, and Border Crisis Among Top News/Talk Stories Yesterday (5/12). Republicans oust U.S. Rep. Liz Cheney from her leadership role in the party and former President Donald Trump’s influence on the GOP; the rate of COVID cases in the U.S., vaccine hesitancy, and CDC guidelines; the hack of the Colonial Pipeline and the resulting gas shortage in the Southeast; the violence between Israel and Hamas and concerns about an all-out war breaking out; the debate in the U.S. Senate over President Joe Biden’s For the People voting rights act; this week’s decline in the stock market and fears of inflation; and the migrant crisis at the U.S.-Mexico border and the Biden administration’s immigration policy were some of the most-talked-about stories on news/talk radio yesterday, according to ongoing research from TALKERS magazine.