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Tag: "AM radio"

Monday Memo: Argument? Or Assessment?

| April 5, 2021

By Holland Cooke
Consultant

 

BLOCK ISLAND, RI — While shutdown-weary listeners yearn for The American Comeback:

  • FOX News feeds gotcha questions to budding correspondents it sends to White House briefings, where this president’s press secretary is more diplomatic than her predecessors.
  • Once CNBC’s credible, iconic “Money Honey,” FOX News B-teamer Maria Bartiromo seems to have taken the baton from disgraced Lou Dobbs. Mark Levin’s pitch is approaching an octave only dogs can hear.
  • Prominent among cable news and talk radio catch-phrase accusations are that Democrats want “utopia” and “open borders,” words I have never heard Democrats utter.
  • Asian-Americans are being assaulted in broad daylight, after Donald Trump branded COVID-19 “The Chi-nah Virus” relentlessly, because he knows what our sales reps preach to advertisers: repetition works.
  • Gun sales are so brisk that ammunition – already price-gouged — is being rationed in some places. The U.S. Capitol grounds seem no safer than supermarkets and other modern day killing fields.
  • There aren’t enough mental health professionals to meet demand.

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Pending Business: Rush Changed How We Sell

| February 22, 2021

By Steve Lapa
Lapcom Communications
President

 

PALM BEACH GARDENS, Fla. — Before Rush generated big ratings, local talk radio went something like this:

Morning Show – Local topical talk with news, traffic, weather, and sports all presented by local personalities.

General Talk – Do you remember Bruce Williams welcoming callers?

“Experts” – Dr. Laura (now thriving on SiriusXM) – interacting with callers about relationship issues.

Sports – PM drive shows with local personalities debating callers, before it became a full time format.

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He’s Was Talk Radio’s Premiere Songwriter

| February 18, 2021

By Mike Kinosian
TALKERS magazine
Managing Editor

 

LOS ANGELES — Arguably the leading voice of the conservative movement over the last several decades, 70-year-old Rush Limbaugh died Wednesday (2/17) after a battle with advanced lung cancer.

His diagnosis was announced to listeners of his radio show exactly one year ago (February 2020).

News of his passing was delivered by his wife, Kathryn, on Wednesday’s Premiere Networks radio broadcast.

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Monday Memo: Who Will Replace Rush?

| January 4, 2021

By Holland Cooke
Consultant

 

BLOCK ISLAND, RI — It’s talk radio FAQ #1. GMs – excuse me, “market managers,” overseeing more-stations-than-they-have-time-to-hear – are anxious, now forced to pay attention to 15 hours a week they’ve had on autopilot for decades.

Short answer: Nobody can

Thousands of our talk radio brothers and sisters will always owe him for leading the format that extended AM radio’s useful life. On my TV show I reminded Michael Harrison of a prediction he made at the TALKERS New York conference 20 years ago, that talk will eventually save FM, where music formats are now largely robotic and under assault from streaming and satellite competitors that users love. Many pay to subscribe.

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Monday Memo: “Oh the Weather Outside Is Frightful…”

| December 21, 2020

By Holland Cooke
Consultant

 

BLOCK ISLAND, RI — I wrote this during the first big blizzard of the season – not the last — and much of the East got whacked. Weather has been increasingly extreme most everywhere in recent years, and brutal hurricanes and raging wildfires and heat waves and floods and droughts will continue. What the heck, we’re probably mathematically overdue for an earthquake too.

Even wackier than the weather: The news. And don’t expect things to “settle down.” Though less-erratic, the incoming administration will be no less-newsworthy. Notwithstanding longer-term optimism over vaccines, the pandemic’s worst days lie just ahead; and the injured economy is as-directly impactful on listeners’ day-to-day survival. Repairs on President Joe Biden’s To-Do list are matters that transcend political arm-wrestling. Watch infrastructure (translation: “jobs”).

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