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Monday Memo: Listeners Kidnapped!

| May 17, 2021

By Holland Cooke
Consultant

 

BLOCK ISLAND, RI — Notice how often transmitters invite listeners and viewers to leave?

NBC uses affiliates’ air to ask viewers to watch Peacock instead. They even cannibalize their own linear channels. As President Trump recently addressed Congress, Lester Holt anchored on NBC, while MSNBC “Morning Joe” stars anchored coverage on Peacock. As if Brian Williams + talking-heads on MSNBC and Shepard Smith + talking-heads on CNBC weren’t splintering viewership already.

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