Alpha Median | TALKERS magazine - “The bible of talk media.” : TALKERS magazine – “The bible of talk media.”

Tag: "Alpha Median"

October 2021 PPM Ratings Takeaways – Part Three

| November 4, 2021

October 2021 PPM Data – Information for the October 2021 ratings period has been released for Portland; Charlotte; San Antonio; Sacramento; Pittsburgh; Salt Lake City; Las Vegas; Orlando; Cincinnati; Cleveland; Kansas City; and Columbus.

Nielsen Audio’s October 2021 sweep covered September 16 – October 13.

TALKERS magazine managing editor Mike Kinosian provides “Takeaways” for spoken-word stations finishing in their respective markets’ top twenty.

Cited as well are each particular city’s #1 station (6+) and loftiest (6+) upticks and drop-offs.

All comparisons noted are September 2021 – October 2021 (6+).

PORTLAND

News/Talk: Alpha Media’s KXL “FM 101 News” 5.8 – 5.5, -.3, locked in fourth-place

iHeartMedia-owned KEX “News Radio 1190” 3.2 – 3.1, -.1, #15 to #13

News: None in the top twenty

Sports Talk: None in the top twenty

Public Radio News/Talk: Oregon Public Broadcasting’s KOPB 8.1 – 7.8, -.3, #1 to #2 and KOPB’s internet stream 1.7 – 2.8, +1.1, #19 to #17

Number One 6+: iHeartMedia classic hits-oldies KLTH, first month, 7.2 – 8.1, +.9

Largest 6+ September 2021 – October 2021 Increase: public radio news/talk KOPB’s internet stream (+1.1)

Largest 6+ September 2021 – October 2021 Decrease: country KWJJ (-1.0)

CHARLOTTE

News/Talk: Radio One-owned WBT AM & WBT-FM “Charlotte’s News Talk” (Carolina Panthers) 4.7 – 3.9, -.8, #8 to #11

News: None in the top twenty

Sports Talk: Audacy’s WFNZ “Sports Radio The Fan” .9 – 1.0, +.1, remains at #18

Public Radio News/Talk: University Radio Foundation-owned WFAE 3.4 – 3.8, +.4, #13 to #12

South Carolina Educational Television Commission’s WNSC .5 – .7, +.2, unchanged at #20

Number One 6+: Beasley Media Group urban contemporary WPEG, first month, 5.5 – 6.6, +1.1

Largest 6+ September 2021 – October 2021 Increase: country WKKT (+1.2)

Largest 6+ September 2021 – October 2021 Decrease: classic rock WRFX (-1.4)

SAN ANTONIO

News/Talk: iHeartMedia’s WOAI “News Radio 1200” 5.0 – 3.8, -1.2, seventh to tenth

Alpha Media-owned KTSA “Stay Connected” 2.1 – 2.5, +.4, #17 to #16

News: None in the top twenty

Sports Talk: None in the top twenty

Public Radio News/Talk: Texas Public Radio’s KSTX 3.6 – 2.8, -.8, #11 to #13

Number One 6+: Cox Media Group classic hits-oldies KONO-FM, first month, 6.7 – 7.2, +.5

Largest 6+ September 2021 – October 2021 Increase: adult contemporary KQXT (+1.0)

Largest 6+ September 2021 – October 2021 Decrease: news/talk WOAI (-1.2)

SACRAMENTO

News/Talk: iHeartMedia-owned KFBK-AM & KFBK-FM “News 1530 AM & 93.1 FM” 9.8 – 8.6, -1.2, #1 and cluster-mate KSTE “Talk 650” 3.4 – 3.2, -.2, #12 to #13

News: None in the top twenty

Sports Talk: Audacy’s KIFM-AM “ESPN 1320” .5 – .8, +.3, #21 to #19

Public Radio News/Talk: Capital Public Radio’s KXJZ 6.1 – 5.4, -.7, fourth to fifth

Number One 6+: news/talk KFBK AM & KFBK-FM, fourth straight month, 9.8 – 8.6, -1.2

Largest 6+ September 2021 – October 2021 Increase: urban-rhythmic oldies KHYL (+1.4)

Largest 6+ September 2021 – October 2021 Decrease: news/talk KFBK AM & KFBK-FM (-1.2)

PITTSBURGH

News/Talk: Audacy’s KDKA-AM “News Radio 1020 AM” 4.7 – 4.4, -.3, sixth to ninth

News: None in the top twenty

Sports Talk: Audacy-owned KDKA-FM “93.7 The Fan All Sports All The Time” (Pirates) 8.8 – 8.5, -.3, second to third

Public Radio News/Talk: Pittsburgh Community Broadcasting’s WESA 3.8 – 2.9, -.9, #11 to #12

Number One 6+: iHeartMedia rock WDVE, fifth consecutive month, 10.4 – 10.8, +.4

Largest 6+ September 2021 – October 2021 Increase:  classic hits-oldies WWSW (+2.0)

Largest 6+ September 2021 – October 2021 Decrease: public radio news/talk WESA (-.9)

SALT LAKE CITY

News/Talk: Bonneville-owned KSL “News Radio” 8.2 – 9.9, +1.7, #1

iHeartMedia’s KNRS-AM & KNRS-FM “Talk Radio” 6.3 – 6.8, +.5, fourth to second

News: None in the top twenty

Sports Talk: None in the top twenty

Public Radio News/Talk: University of Utah’s KUER 4.7 – 3.4, -1.3, seventh to tenth

Number One 6+: news/talk KSL, second straight month, 8.2 – 9.9, +1.7

Largest 6+ September 2021 – October 2021 Increase: news/talk KSL (+1.7)

Largest 6+ September 2021 – October 2021 Decrease: classic hits-oldies KODJ (-1.8)

LAS VEGAS

News/Talk: Audacy’s KXNT “News Talk 840” flat at 1.9, repeats at #19

News: None in the top twenty

Sports Talk: None in the top twenty

Public Radio News/Talk: None in the top twenty

Number One 6+: Beasley Media Group classic hits-oldies KKLZ, first month, 7.3 – 9.6, +2.3

Largest 6+ September 2021 – October 2021 Increase: classic hits-oldies KKLZ (+2.3)

Largest 6+ September 2021 – October 2021 Decrease: adult contemporary KSNE (-1.5)

ORLANDO

News/Talk: iHeartMedia’s WTKS “Real Radio 104.1” 6.1 – 5.7, -.4, seventh to ninth

Cox Media Group-owned WDBO “Orlando’s News Talk” 2.5 – 2.6, +.1, #15 to #13

iHeartMedia’s WFLF “Orlando News Radio” 1.5 – 1.4, -.1, repeats at #19

News: None in the top twenty

Sports Talk: iHeartMedia-owned WYGM “96.9 The Game” 1.7 – 1.8, +.1, remains at #17

Public Radio News/Talk: Community Connections’ WMFE 2.7 – 2.3, -.4, #13 to #15

Number One 6+: Cox Media Group urban AC WCFB, first month, 7.5 – 7.9, +.4

Largest 6+ September 2021 – October 2021 Increase: Spanish contemporary WOEX (+2.1)

Largest 6+ September 2021 – October 2021 Decrease: classic rock WMMO (-1.2)

CINCINNATI

News/Talk: iHeartMedia-owned WLW “700 Cincinnati’s News Radio” (Reds) 14.5 – 13.2, -1.3, #1 and cluster-mate WKRC “55 KRC The Talk Station” 4.5 – 5.5, +1.0, seventh to fourth

News: None in the top twenty

Sports Talk: iHeartMedia’s WCKY “ESPN 1530” (Bengals) 1.3 – 1.4, +.1, repeats at #18

Public Radio News/Talk: Cincinnati Public Radio-owned WVXU 3.8 – 3.3, -.5, stays at #11

Number One 6+: news/talk WLW seventh successive month, 14.5 – 13.2, -1.3

Largest 6+ September 2021 – October 2021 Increase: classic rock WOFX (+1.3)

Largest 6+ September 2021 – October 2021 Decrease: news/talk WLW (-1.3)

CLEVELAND

News/Talk: iHeartMedia’s WTAM “News Radio 1100” (Indians) 6.6 – 5.4, -1.2, repeats in eighth-place

News: iHeartMedia-owned WMMS-HD2 “BIN 99.1 Because Truth Matters” .1 – .2, +.1, #19 to #18

Sports Talk: Audacy’s WKRK “Sports Radio 92.3 The Fan” (Browns) 3.4 – 4.3, +.9, tenth to ninth

Public Radio News/Talk: Ideastream-owned WCPN 3.0 – 3.3, +.3, #13 to #12

Kent State University’s WKSU .7 – .9, +.2, #17 to #16

Number One 6+: Audacy classic rock WNCX fourth successive month, 9.6 – 11.1, +1.5

Largest 6+ September 2021 – October 2021 Increase: classic rock WNCX (+1.5)

Largest 6+ September 2021 – October 2021 Decrease: news/talk WTAM (-1.2)

KANSAS CITY

News/Talk: Audacy’s KMBZ-FM “98.1 FM News, Traffic, Weather” 4.5 – 4.6, +.1, fifth to seventh and cluster-mate KMBZ-AM “Talk 980 AM” unchanged at .9, remains at #20

News: None in the top twenty

Sports Talk: Audacy-owned KCSP “Sports Radio 610 Our Teams, Our Town” (Royals) 2.8 – 2.6, -.2, #15 to #16

Public Radio News/Talk: University of Missouri’s KCUR 5.7 – 5.9, +.2, locked at #3

Number One 6+: Cumulus Media classic rock KCFX, first month, 7.6 – 8.6, +1.0

Largest 6+ September 2021 – October 2021 Increase: classic rock KCFX (+1.0)

Largest 6+ September 2021 – October 2021 Decrease: classic hits-oldies KCMO-FM (-1.7)

COLUMBUS

News/Talk: iHeartMedia-owned WTVN “News Radio 610” 6.9 – 5.9, -1.0, fourth to sixth

News: iHeartMedia’s WYTS “Columbus’ BIN 1230” steady at .1, #20 to #19

Sports Talk: Tegna-owned WBNS-FM “97.1 FM The Fan” 8.1 – 10.1*, +2.0, #1 and cluster-mate WBNS-AM “ESPN 1460 AM” .5 – .6, +.1, #16 to #15

Public Radio News/Talk: Ohio State University’s WOSU 7.9 – 7.3, -.6, second to third

Number One 6+: sports talk WBNS-FM, second successive month, 8.1 – 10.1, +2.0

Largest 6+ September 2021 – October 2021 Increase: sports talk WBNS-FM (+2.0)

Largest 6+ September 2021 – October 2021 Decrease: adult contemporary WSNY (-1.6)

*In the 36 PPM-markets whose October 2021 data we’ve analyzed thus far, WBNS-FM is the only sports talk station to reach double-digits (10.1, 6+).

 

Up next: October 2021 overviews for Austin; Raleigh; Indianapolis; Milwaukee; Nashville; Providence; Norfolk; Jacksonville; West Palm Beach; Greensboro; Memphis; and Hartford.

 

Email Mike Kinosian at Mike.Kinosian@gmail.com.