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July 2017 PPM Analysis: Classic Rock

| August 24, 2017

By Mike Kinosian
Managing Editor
TALKERS

LOS ANGELES — After having posted special feature July 2017 ratings overviews of all-news stations (Tuesday, 8/22) and Major League Baseball flagships (yesterday, Wednesday, 8/23), we turn our attention to classic rock.

This summary is comprised of PPM-market classic rockers that rank in the top 20 (6+) in the July 2017 ratings period, which covered June 22 – July 19.

Bottom-line matchup: The typical PPM-market classic rock station in July 2017 generally notches a 6+-share of 5.17 and finishes in sixth-place (#6.34). Those (6+) rank and (6+) AQH-share stats are better than its all-news and MLB flagship counterparts.

Nielsen Audio only releases audience estimates for facilities that subscribe to its services. Owing to that reason, ratings stats in this exclusive analysis are limited to stations that pay Nielsen Audio for its data.

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March 2017 PPM Analysis:
Classic Hits-Oldies

| May 1, 2017

By Mike Kinosian
Managing Editor
TALKERS

LOS ANGELES — After having posted special feature March 2017 ratings overviews of all-news stations (Thursday, 4/27) and news/talk outlets (Friday, 4/29), we turn our attention to classic hits-oldies.

This summary is comprised of PPM-market facilities that rank in the top 20 (6+) in the March 2017 ratings period, which covered March 2 – 29.

Bottom-line matchup: The typical PPM-market classic hits-oldies station in March 2017 generally notches a 6+-share of 5.11 and finishes in sixth-place (#6.38). Those (6+) rank and share stats are better than both of its aforementioned spoken-word counterparts.

Nielsen Audio only releases audience estimates for facilities that subscribe to its services. Owing to that reason, ratings stats in this exclusive analysis are limited to stations that pay Nielsen Audio for its data.

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February 2016 PPM Analysis:
Talk (Part Two)

| April 4, 2016

By Mike Kinosian
Managing Editor
TALKERS

kinosian (2)LOS ANGELES — To help ascertain how all-news (Thursday, 3/31) and commercial talk (Friday, 4/1) properties are faring in this bizarre presidential election year, we posted two thorough ratings overviews of those formats last week.

We conclude our three-part series with a category that has more than its share of caveats.

Every station on the following breakouts is a noncommercial, public facility that tends to broadcast a great deal of talk programming.

Upfront, we acknowledge that, given the nature of their “public radio” status, some outlets here combine talk with music programming, such as classical, jazz, and/or bluegrass.

Furthermore, public and/or noncommercial stations that have a greater lean to one specific music format such as classical, jazz, triple A, urban AC, or contemporary Christian are not part of this analysis.

“Public/talk” facilities that rank in the top 20 (6+, February 2016) comprise the following scoreboards.

Nielsen Audio only releases audience estimates for stations that subscribe to its services; owing to that reason, ratings stats in this exclusive TALKERS analysis are limited to outlets that pay Nielsen Audio for its data.

All-news stations in February 2016 typically place seventh/eighth (#7.72) with an average share of 4.85 (6+).

Commercial talkers generally finish tenth/eleventh (#10.75) with a 3.81 (6+).

Comparable averages for “public/talk” are the weakest of the three categories at #11.78 and 3.12 (6+).

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