Tag: "all-Christmas music"
By Mike Kinosian
LOS ANGELES — A time-honored tradition continues this week as the first workout for major league baseball pitchers and catchers will be held for roughly half the teams tomorrow (Wednesday, 2/12), while battery-mates for approximately the other half of MLB teams return to work Thursday (2/13).
Thus, the calendar confirms what “King Kelly” (Ray Milland) and “Monk Lanigan” (Paul Douglas) would state in the 1949 film of the same name, “It Happens Every Spring.”
Those in radio have been accustomed to wild ratings fluctuations this time of year and have a consensus reaction: “It happens every ‘holiday’ ratings period.”
For historical context, ever since Arbitron (and now Nielsen Audio) added a thirteenth yearly sweep called “Holiday” in 2007, we’ve witnessed positive spikes by stations playing wall-to-wall Christmas for a roughly six-week period leading up to December 25.
Concurrently, there’s usually a corresponding decline in listenership to stations not caught up in the all-Christmas music mood.
The following breakouts reflect those stations in PPM-markets that either improved their 6+-stat by at least one full-share or regressed by that margin or greater in the “Holiday” 2019 sweep (December 5, 2019 – January 1, 2020).
By Mike Kinosian
LOS ANGELES — Fully-synchronized with flipping the calendar From October to November, a number of FM music programmers (mostly from the adult contemporary format) couldn’t contain their giddiness as they prepared to temporarily transition their stations to all-Christmas music.
This programming strategy has heretofore proven to be a ratings blockbuster.
In our December 2019 ratings recap “extra,” let’s see if playing wall-to-wall holiday hits is still growing strong or starting to wane.
The following breakouts reflect those stations in the 48 PPM-markets that either increased their 6+-stat by at least one full-share or faltered by that margin in the December 2019 sweep (November 7 – December 4).
Hefty positive November 2019 – December 2019 movement is more often than not directly attributable to the all-Christmas music phenomenon.
By Mike Kinosian
LOS ANGELES — The third of four installments of our comprehensive look at “Holiday” 2018 overviews is for adult contemporary – the format that leads the way in the all-Christmas music programming strategy.
While stations from other formats engage in wall-to-wall Christmas music, adult contemporary was the originator and, by an overwhelming majority, it remains the most common proponent.
Full disclosure: Not every adult contemporary station listed here played all-Christmas music during the “Holiday” 2018 sweep and some ACs (14% of our sample) even register a December 2018 – “Holiday” 2018 decline.
Regardless if they programmed all-Christmas music roughly between Thanksgiving week and Christmas Day, all adult contemporary facilities that rank in the top 20 in a PPM-market (6+, “Holiday” 2018) comprise the following scoreboards in the industry’s most extensive overview of a “Holiday” ratings sweep.
Nielsen Audio only releases audience estimates for stations that subscribe to its services. Owing to that reason, ratings information in this “Holiday” 2018 report are limited to stations that pay Nielsen Audio for its data.