Alexa | TALKERS magazine - “The bible of talk media.” : TALKERS magazine – “The bible of talk media.”

Tag: "Alexa"

Monday Memo: Radio Has a 100-Year Head Start

| March 14, 2021

By Holland Cooke
Consultant

 

BLOCK ISLAND, RI — Podcasting: Steady growth continues, as other new-tech audio media plateau. You hear promos in network spots on-air, inviting listeners to listen to something else (without the controversy we remember from when stations accepted-or-refused advertising as satellite radio launched). And cover-up spots on Tune-In and Alexa are a parade of podcast promos.

Podcasting is an expression of a trend already-in-motion, accelerated by pandemic #StayHome: Consumption is moving from analog/real-time to digital/on-demand. A Vanity Fair article notes that, “during lockdown, news and comedy podcast listening spiked as people searched for both accurate political updates and distraction;” and predicts that, “after COVID, scripted content like children’s podcasts and Spanish-language programming will continue to rise.”

Read More

The Infinite Dial 2021

| March 12, 2021

By Holland Cooke
Consultant

 

BLOCK ISLAND, RI — Applause to Edison Research for their “Infinite Dial” series, “the longest-running survey of digital media consumer behavior in America…tracking mobile behaviors, internet audio, podcasting, social media, smart speakers, and more.” “More” includes radio.

Here’s the whole thing: http://www.edisonresearch.com/wp-content/uploads/2021/03/The-Infinite-Dial-2021.pdf

As previous reports have, this national telephone survey of 1,507 Persons 12+ is a useful snapshot of what’s changing, and what isn’t-much.

Read More

Monday Memo: Pandemic Purchasing Habits

| February 8, 2021

By Holland Cooke
Consultant

 

BLOCK ISLAND, RI — Baseball will start late this year. At least we hope it will start. As virus variants foretell #StayHomeTFN, life-disrupted suggests opportunities for the observant.

NOT just toilet paper hoarding.

From Stop & Shop, the supermarket goliath here in New England:

Read More

Monday Memo: In 2021, What Does It Mean to Be Relevant?

| December 14, 2020

By Holland Cooke
Consultant

 

BLOCK ISLAND, RI — Think 2020 was a bender?  Grab the arm rest!

Silver lining in this year-we’d-like-to-forget: It knocked us out of the business-as-usual mindset.

We know him, we love him. Until 2020, we could simply applaud his provocative take, then keep-doing-what-we’re-doing.

Read More

Monday Memo: It’s Not Debatable

| September 28, 2020

By Holland Cooke
Consultant

 

BLOCK ISLAND, RI — First things first: If your station will air the first Biden-Trump debate tomorrow night, your promo should offer that “If you’ll be in the car tonight…” because anyone who’s near TV will watch, rather than listen, as candidates present themselves for side-by-side comparison.

And here’s the analogy no consultant can resist: Your station is on the debate stage, constantly. Your product stands side-by-side with other listening options that go way-beyond other AM/FM stations. As listeners judge you, how do you compare?

Read More