BIA: Local Radio Advertising to Fall by 10.7% in 2020. Revising its beginning-of-the-year projection that U.S. local radio advertising revenue (consisting of AM/FM, digital, and streaming) would be $14.3 billion, BIA Advisory Services reports that projection to now be $12.8 billion – a decrease of 10.7%. BIA breaks it down this way: $11.4 billion is expected to come from over-the-air sales and $1.4 billion should come from digital sales. BIA says, “By comparison, in 2019 local radio stations generated $12.8 billion in over-the-air revenue and just over $1 billion in digital. This was a 1.6 % decrease in total revenue from 2018.” BIA SVP and chief economist Mark Fratrik comments, “In 2018, we projected that radio’s digital platforms would reach $1 billion by 2019 and last year the industry hit this mark. For 2020, our ad forecast shows that digital sales, including streaming, will stay steady. Then by 2021, Radio online revenue will start to climb back up again. On the over-the-air side, we see a bigger COVID hit, with a steep drop in 2020 and some recovery back by 2021.” What sectors will make up the bulk of radio’s revenue? BIA says the finance/insurance industry will make up $2 billion, retail will account for $1.97 billion, automotive will contribute $1.5 billion, and technology accounts for $1.3 billion. BIA explains, “These industries may benefit from the continuing shift in radio listening from the car to the home as at-home audio environment features give consumers multiple opportunities to consume promotions. Streaming has become a major growth opportunity for broadcasters to maintain existing audiences and attract new, younger listeners. BIA’s revenue estimate drops to $12.5 billion when streaming ad revenue is not included.”
Suit Challenges USAGM Exec Michael Pack’s Firing of Agency Organization Heads. In a suit filed in U.S. District Court for the District of Columbia, the Open Technology Fund and four individual members of its board of directors are asking the Court to declare null and void U.S. Agency for Global Media chief executive Michael Pack’s recent firing of Open Technology Fund and news outlet leaders. The complaint argues that “Although funded by Congress through grants administered by the Agency, the four organizations targeted by Mr. Pack are not part of the government. Their employees are not government employees. They are private, nonprofit organizations with their own leadership and independent boards of directors. That is by design. Their mission, collectively, is to promote the free flow of information worldwide, especially in countries where authorities restrict freedom of expression. They do this through global efforts to combat online censorship and news broadcasts in 61 different languages, reaching 400 million people each day. But they can only be effective in countering disinformation and censorship if they are rightly perceived as independent, professional, and fact-driven—not as official mouthpieces for some partisan agenda.” Open Technology Fund chief Libby Liu tendered her resignation to take effect at the end of July but was terminated immediately by Peck. Also fired were: Bay Fang of Radio Free Asia, Jamie Fly of Radio Free Europe/Radio Liberty, Alberto M. Fernandez of Middle East Broadcasting Networks, and Emilio Vazquez of the Office of Cuba Broadcasting.
Cumulus Closes on $74.1 million Bethesda Land Sale. The deal to sell a 75-acre parcel of land in Bethesda, Maryland to developers Toll Brothers has been in the works for some time and yesterday (6/24) Cumulus Media was finally able to announce the $74.1 million deal has closed. Cumulus Media president and CEO Mary Berner says, “Given the difficult operating environment, our ability to continue to strengthen our balance sheet with the proceeds of this deal is particularly meaningful, and we greatly appreciate the efforts of Toll Brothers in working with us to bring this five-year effort to completion.” Net proceeds from the sale are expected to be $71.3 million after transaction fees and expenses. Cumulus anticipates achieving minor expense savings from the elimination of real estate taxes after the closing and does not expect any tax liability as it relates to the transaction. Net proceeds from the sale are required to be used to pay down debt, unless otherwise reinvested in the company’s business over the next 12 months.
PPM Analysis: Coronavirus Cume Factor (Part 2). TALKERS magazine managing editor Mike Kinosian continues his analysis of Nielsen Audio’s May 2020 PPM survey, today presenting part two of his look at cume changes for news/talk stations. In this report, Kinosian presents charts showing news/talk stations ranked from highest cume to lowest, cume increases from the April 2020 PPM survey to the May 2020 PPM survey, decreases from April to May, and a chart displaying the cume for all stations on our panel in the all-news, sports talk, and news/talk radio formats. See it all here.
COVID-19 Statistics & Projections, BLM Movement/Confederate & Colonial-Era Statues, Seattle CHOP Situation, Second Stimulus, Financial Markets Activity, Presidential Race, Flynn Charges Dismissed, Bubba Wallace Case, and MLB Season to Open Among Top News/Talk Stories Yesterday (6/24). The explosion of new COVID-19 cases in some states and projections of future cases and deaths; the protests supporting the Black Lives Matter movement and the related move to take down statues of Confederate and Colonial-era statues; Seattle asks CHOP protesters to leave the area and local business consider suing the city; the debate over a possible second COVID-19 federal stimulus package; the world’s financial markets react to COVID-19 data; Democrat Joe Biden enjoys positive poll news in his race against Donald Trump; the DOJ officially dismisses the charges against Michael Flynn; the FBI concludes the Bubba Wallace “noose” incident was not a hate crime; and the MLB prepares to open on July 1 were some of the most-talked-about stories on news/talk radio yesterday, according to ongoing research from TALKERS magazine.
TALKERS News Notes. Today (6/25) at 2:00 pm ET, Cumulus Media | Westwood One is presenting a live webinar to release “brand new insights and studies on the state of the American consumer.” Covered in today’s event will be: Just-released J.D. Power automotive sales data for the week ending June 21 indicating it was one of the strongest auto sales performance weeks for new sales; new “Share of Ear” data from Edison Research on the audience duplication between AM/FM radio and Pandora and Spotify; how advertising can help businesses recover and reopen using a powerful new visual from marketing pro Les Binet; and more…..“The Money Pit Home Improvement Program” – syndicated nationally via Talk Shows USA – announces the addition of Free Fire Media’s KCNR-AM, Shasta/K243CT, Redding, California and WCJU Incorporated’s WCJU-AM, Columbia, Mississippi to its roster of affiliates…..Cox Media Group’s news/talk KRMG-FM, Tulsa and KOKI-TV “FOX23” are partnering with the American Red Cross in a two-day “Red, White and You” Blood Drive today and tomorrow (6-25/26). KRMG director of branding and programming Levi May comments, “This is one of our favorite events every year because it unifies our listeners in Green Country to work as a group to help people who live and work in their communities. Every pint donated to the American Red Cross can help save three lives. That’s a pretty impressive return on 30 minutes of your day.”
International Rock Musician/Impresario Leslie Mandoki Is This Week’s Guest on Harrison Podcast. Munich, Germany-based, Hungarian rocker Leslie Mandoki is this week’s guest on the award-winning PodcastOne series, “The Michael Harrison Interview.” Mandoki is a seasoned professional forged by experience, passion and life, who is keeping the spirit and quality of the progressive, jazz rock era alive and well for generations old and new. His ensemble, MANDOKI SOULMATES, is a long-running loosely knit association of some of the greatest big-name musicians on the planet. Their brand-new release, “Living in the Gap & Hungarian Pictures,” is a double album that expresses their ideals of socially aware lyrics and complex musical arrangements – basic tenets of the progressive and jazz rock era. In his youth, Mandoki escaped from communist Hungary to West Germany where he built one of the finest studio complexes in Europe, produced and performed on records, became friends with a wide network of great musicians including the legendary Ian Anderson of Jethro Tull and launched a progressive rock juggernaut. Countless gold and platinum records decorate his walls. He also wrote, produced, and performed the superb charity song dedicated to the heroes of the coronavirus titled #WeSayThankYou with Ian Anderson that has garnered positive attention on international radio and on YouTube. Harrison and Mandoki discuss the music, social issues and politics that make Leslie Mandoki a fascinating individual – largely unknown to Americans. To listen to the podcast in its entirety, please click here or click on the player box marked “The Michael Harrison Interview” located in the right-hand column on every page of Talkers.com.
Entercom Partners with Analytics Firm Deep Root. In what Entercom calls part of its “commitment to data-driven capabilities,” the company announces a partnership with audience-powered analytics company Deep Root that will allow Entercom to offer advertisers expanded targeting options. Entercom says, “This partnership will enable agencies, advocacy groups, and political campaigns to identify and reach Deep Root’s custom voter audience segments when advertising throughout Entercom’s robust portfolio of broadcast and digital assets. This includes access to Deep Root’s issue advocacy and political audience segments such as swing voters, blue collar voters, and environmentalists.” Entercom VP, data and analytics Dan McKinney adds, “Expansive reach and national scale allow radio and digital audio to serve as a reliable platform for brands and political campaigns to reach engaged consumers. Now more than ever, it is our responsibility to support these advertising partners with increased targeting to accomplish their specific goals. Partnering with Deep Root will allow us to better serve our trusted partners and enhance their capabilities when leveraging our audio assets to reach voters nationally and locally.”
New RAB ‘Open for Business’ Series Announced. The RAB announces that as part of its Business Unusual initiative, a new Open for Business live-video series titled, “Getting Your Billing Back On Track,” hosted by RAB SVP of professional development Jeff Schmidt takes place on July 14 at 11:00 am ET (a repeat viewing is available July 16 at 4:00 pm ET. RAB says, “As businesses across the country are reopening, it is time for sellers to rebuild their selling strategy. In this live-video presentation, Schmidt will share proven tools and resources account executives and managers can utilize to increase stations’ revenue and income at their stations and radio companies.” Registration is free to RAB members. To register, click here.
Music Radio News and Career Moves. Nationally syndicated urban contemporary “The Deja Vu Show” adds five new affiliates including: KBXT-FM, Bryan, Texas; KISX-FM, Tyler, Texas; KSSM-FM, Waco, Texas; KMJI-FM, Texarkana, Texas; and WRKA-FM, Louisville. The WBLS-FM, New York based afternoon drive show is syndicated via ABC Audio, whose executive director of business strategy Heidi Oringer says, “Throughout her career, Deja has drawn high ratings in every market where she’s heard. We’re thrilled that in syndication ‘The Deja Vu Show’ followed suit and is experiencing the same level of success and rapid growth. Deja’s insightful content and her standout personality draw large, diverse audiences. We’re excited that stations are adding ‘The Deja Vu Show’ to their lineups and equally excited that she is so favored by advertisers as well.”…..The Tom Kent Radio Network announces new affiliation deals with more great radio stations. Adding Tom Kent’s “Ultimate Party” is Midwest Communications classic hits WBOW, Terre Haute, Indiana; Draper Communications classic hits WTDK, Salisbury, Maryland adds “My 70s Show” and “Super 60s with Steve Kent”; and Delta Media’s urban AC KFXZ, Opelousas, Louisiana adds “Sweet Soul Weekend with Jeff Foxx.”
Monday Memo: THIS Time for Sure! A week after Rush Limbaugh’s news stunned us, many affiliates are still asking what to do. In this week’s column, consultant Holland Cooke has a suggestion. Read it here.
Presidential Race, Wuhan Coronavirus/Economic Impact, Attacks on Cops, Trump Budget-Border Wall Funding, and the Oscars Among Top News/Talk Stories Over the Weekend. The aftermath of the Iowa Caucuses and the buildup to Tuesday’s New Hampshire primary; the status of the Wuhan coronavirus and its effect on the Chinese economy and the world’s financial markets; the two planned attacks on New York City police officers; President Trump’s budget proposal that includes heightened military and border wall spending and reduced foreign aid and safety net spending; and Sunday night’s Academy Awards show were some of the most-talked-about stories on news/talk radio over the weekend, according to ongoing research from TALKERS magazine.
Cox Media Group to Sell Ohio Papers to Cox Enterprises Inc. The Apollo Global Management-controlled Cox Media Group is agreeing to sell its Ohio dailies – the Dayton Daily News, the Springfield Sun-News, and the JournalNews to its former owner, Cox Enterprises Inc. (CEI is a minority owner of Cox Media Group). If you recall, CEI sold the majority of CMG to Apollo in a deal that closed in December. However, the courts reversed the FCC’s ruling to rescind the cross-ownership ban, forcing CMG to either sell the newspapers or take them off a daily print schedule in order to comply with the ban. Apollo Global Management co-lead partner of private equity David Sambur says, “Apollo is committed to strengthening local media. When faced with the unfortunate requirements of an antiquated regulation, we would not accept an outcome that reduced local news coverage for the people of Dayton, Springfield and Butler County. We applaud the FCC for working with us and providing us the flexibility to find a stable, long-term buyer who is committed to providing the citizens of Ohio with award winning journalism.” Following the sale, Rob Rohr will continue his role as vice president and general manager of CMG broadcast outlets news/talk WHIO-AM/FM, country WHKO, and rock WZLR plus WHIO-TV. Following the sale, the Ohio newspapers will be under the interim operational leadership of Jana Collier, who currently serves as vice president of content at CMG Ohio. The sale of the papers to CEI is expected to close in the coming weeks.
Eclectic Gathering. A diverse group of communications figures gathered last night (2/9) for a dinner symposium on media and politics organized by Newsmax at the Trump International Golf Club in West Palm Beach, Florida. Among the topics discussed were the 2020 presidential race, the state of talk radio, and the history of tabloid journalism in Western culture. Pictured (l-r): Bernadette Duncan, author/professor; Michael Harrison, founder TALKERS; Cable Neuhaus, legendary journalist/correspondent; Christopher Ruddy, CEO, Newsmax; Iain Calder, former president/editor, National Enquirer; Steve Lapa, president, Lapcom Communication Corp.; Herb Mallard, international issues blogger; and Nicole DiCocco, executive director, H.O.P.E. Foundation for a Better Tomorrow.
Entercom and NBC Agree to Share Content in Philly. This content-sharing partnership between Entercom’s all-news KYW-AM and NBC’s WCAU-TV “NBC 10” and WWSI-TV “Telemundo62” is multiplatform across all broadcast channels, websites, and social media. As part of the agreement, KYW Newsradio and WCAU and WWSI “will work together to better serve the community via improved access and coverage of live, local breaking news, general news, weather, sports, politics and entertainment in both English and Spanish languages.” Content from the partnership will also be shared across Entercom Philadelphia sister stations WPHT-AM, WIP-FM, WTDY-FM, WOGL-FM, and WBEB-FM. Entercom Philadelphia SVP and market manager David Yadgaroff says, “We’re thrilled that the region’s most experienced and innovative radio team is joining forces with the most forward-thinking team in local television. This strategic partnership will provide the Philadelphia area with the most immediate, accurate, and compelling news, weather, traffic, and entertainment reports.”
WWO Blog: Agencies Want More Reach and Better Attribution from Podcasting. According to the latest blog post from Cumulus Media | Westwood One chief insights officer Pierre Bouvard, a new study of advertisers and agencies suggests that in order for podcasting to become a $2 billion per year advertising medium, it will have to achieve 44% reach and improved attribution. In the study, agencies and brands say the responses from the 95 executives surveyed centered around improved measurement and attribution. Besides that, “Some indicate content will need to step up: ‘Larger scale content…a big breakthrough in the content space.’ Others note podcast discovery and search needs improvement. A number feel big marketers coming into the podcast space will be a major accelerator. Several point to the major opportunity to monetize ‘the longer tail shows which are being relatively ignored.'”
TALKERS News Notes. Former Illinois U.S. Representative Joe Walsh has ended his race for the Republican nomination for president. Walsh was hosting the evening program for Salem Radio Network and a local afternoon show at Salem’s WIND-AM “AM 560 The Answer” prior to his late-August announcement he’d challenge Donald Trump for the nomination. As Chicago media writer Robert Feder notes in his column, Walsh has no plans to attempt to return to the talk radio business. He told the Daily Herald, “I don’t like President Trump, so I have no home on conservative talk radio.” Steve Cortes took over the WIND-AM show and WIND-AM morning drive co-host Dan Proft is hosting the syndicated evening show…..Legendary actor Robert Conrad – who hosted a talk radio show on the Southern California-based CRN Digital Talk Radio network in his later years – died on Sunday (2/8) at the age of 84. His radio program was called “The Lounge with Robert Conrad.” Of course, he starred on such television hits as “The Wild, Wild West” and “Baa Baa Black Sheep.”
Post Impeachment, Steve Bannon Transitions Radio Show. With the impeachment trial of President Trump behind the nation, Stephen K. Bannon transitions his “War Room: Impeachment” radio program into the new two-hour daily radio show “War Room: 2020” and “War Room: Pandemic” on The John Fredericks Radio Network. Joining Bannon on the programs are former Trump for President campaign communications director Jason Miller and Brexit comms chief Raheem Kassam.
PPM Analysis: AC Part 2. In this second look at the adult contemporary Holiday 2019 PPM survey results, TALKERS magazine managing editor Mike Kinosian presents his analysis of data from the past six Holiday PPM surveys from Nielsen Audio. See the story here.
More Music Radio News and Career Moves. The NAB announces that top 40 radio legend John Records Landecker will be inducted into the National Association of Broadcasters Broadcasting Hall of Fame at the 2020 NAB Show during the April 20 Achievement in Broadcasting Dinner at the Encore in Las Vegas. NAB EVP of industry affairs Steve Newberry says, “John Records Landecker has had a profound impact on radio and has inspired generations of new talent. His induction into the Broadcasting Hall of Fame symbolizes the personal connection between DJs and their audiences and how innovative personalities can influence radio programming.”…..At the Buffalo operations of Townsquare Media, Chris Crowley adds operations manager for the cluster to his duties. Crowley will continue to serve as brand manager for country WYRK and adult contemporary WMSX. Simultaneously, urban AC WBLK afternoon personality Yasmin Young is promoted to brand manager for the station…..Pacific Media Group announces David Baronfield is the new market manager for its Oahu station group, beginning February 18. The Oahu cluster includes CHR KDDB “102.7 Da Bomb,” rhythmic AC KUMU, alternative KPOI “ALT 105.9,”and Hawaiian KQMQ “Da Pa’ina.” He was most recently director of sales and Hagadone Media Group Hawaii. Pacific Media Group president and CEO Chuck Bergson says, “After an extensive nationwide search, David was the perfect person to step in as the leader of the Honolulu stations. He is a proven and accomplished leader who has extensive experience in the radio business, has excelled in medium and large markets across the country serving in all aspects – programming, engineering, promotions, and sales. David has been successful in the Hawaii business community, developed key relationships, and has an understanding of what makes Hawaii such a special and unique place to live and do business. In the end, what made David different from the rest is his understanding of what makes radio ‘magic,’ and that is when it is live, local, and community-based.”
By Doug Stephan
FRAMINGHAM, Mass. — Reading the statements by Spencer Brown at Dial Global about what has happened to the advertising agencies’ attitudes toward controversial programming gives me cause to want to add my perspective as an independent producer with almost 25 years of syndicated radio experience…pretty much the same amount of time as Rush Limbaugh.
First and foremost, I’m a champion of and cheerleader for the format. But what is represented here is the same quandary that faces the Republican Party…relevance.