affiliate relations | TALKERS magazine - “The bible of talk media.” : TALKERS magazine – “The bible of talk media.”

Tag: "affiliate relations"

Monday, January 24, 2022

| January 24, 2022

Monday Memo: Improving Results from Endorsement Spots. “Radio – stations and personalities – can make big money with the personal pitch that cuts through listeners’ mental clutter. BUT…” in this week’s column, consultant Holland Cooke warns against common technique faux pas. Read it here.

 

Pending Business: Comfortably Numb. Radio sales pro Steve Lapa says that radio sales proposals missing the answer to the “Why Buy?” question are missing the chance to tell your station’s unique story. If your station has personalities that connect with listeners and get thousands of them to act when it comes to charity giving and live appearances, sellers should tell those stories. “Move on from empty ‘reach’ numbers. Facebook, YouTube, Twitter, Instagram, Tik-Tok and geo-targeted others will win the numbers game. But when it comes to showing results, radio is still a primary medium.” Read more here.

Starnes Media Group Partners with Hibbard Group for Affiliate Relations. The Starnes Media Group announces that it is engaging The Hibbard Group as its agency of record for affiliate relations and acquisition for “The Todd Starnes Show” and “The Todd Starnes Commentary.” Todd Starnes’ daily talk radio program airs live from 12:00 noon to 3:00 pm ET and Starnes Media produces three separate 90-second daily commentaries by Todd Starnes that are heard on more than 650 stations nationwide. The Hibbard Group president Jack Hibbard says, “I am excited to be working with Todd Starnes. Todd’s high standard of journalistic integrity is rare these days. We believe that, combined with his unique style of communication, he has created a show that any radio station would be proud to air.” Starnes says the partnership is “an important step for us. We believe they have the experience to assist us in growing our affiliate base and serving our stations well.”

Radio One Partners with Charlotte FC for Radio Broadcasts. As part of a partnership between Major League Soccer club Charlotte FC and Radio One, sports talk WFNZ-AM/W273DA, Charlotte will serve as the club’s flagship radio station. Radio One says it will broadcast most matches on WFNZ, while the remaining matches will be carried on sister news/talk station WBT-AM/FM. Radio One regional vice president Marsha Landess says, “Our team at Radio One Charlotte is thrilled to bring the passion of Charlotte FC to “Sports Radio” WFNZ. With the growing excitement of professional soccer that’s evident in Charlotte, we look forward to a long successful partnership and are glad that we are a part of this historic time in Charlotte sports.”

COVID-19, Ukraine Tensions, Biden Approval Ratings/Midterm Elections, Inflation & Supply Chain, Boris Johnson Troubles, Beijing Olympics, and NFL Playoffs Among Top News/Talk Stories Over the Weekend. The COVID mandates protest in Washington, DC and the rate of Omicron cases in the U.S. and abroad; the tensions over Russia’s military build-up at the Ukraine border; President Joe Biden’s low approval ratings and the battle for control of Congress in the midterm elections; high retail and oil prices and the ongoing supply chain woes; UK Prime Minister Boris Johnson’s political troubles; the politics and health policies at the Beijing Winter Olympics; and the NFL Playoffs were some of the most-talked-about stories on news/talk radio over the weekend, according to ongoing research from TALKERS magazine.

Monday, March 30, 2020

| March 30, 2020

Monday Memo: Smart Advertisers Relate. While many radio sales reps are in pandemic panic mode, smart sellers are helping nimble advertisers do what radio does best: tell a lot of people something useful quickly.  In this week’s column, consultant Holland Cooke lists commercial copy points he’s hearing.  See them here.

Growing Coronavirus U.S. Death Toll, Trump Extends Social Distancing Through April, Criticism of Trump Administration, Financial Markets Activity, Celebs with COVID-19, Lawmakers’ Stock Trades Controversy, and Presidential Race Among Top News/Talk Stories Over the Weekend.  The rising U.S. death toll from COVID-19; President Trump extends the nation’s social distancing policy through April 30; criticism of the Trump administration’s handling of the coronavirus epidemic; the pandemic’s effect on the world’s financial markets; celebrities who’ve tested positive for COVID-19; the investigation into U.S. lawmakers who sold stocks ahead of the global sell-off; and the November presidential election were some of the most-talked-about stories on news/talk radio over the weekend, according to ongoing research from TALKERS magazine.

Pending Business: The Vice President’s Lead List. Sales and marketing consultant Steve Lapa, president of Lapcom Communications, writes in today’s Pending Business column that smart salespeople should take a cue from Vice President Mike Pence’s Presidential Task Force press conference last week in which he named the three biggest companies hiring – today.  Read Lapa’s tips for smart marketing in a new normal environment here.

Forever Media Cuts Staff at News/Talk WDEL, Wilmington and Elsewhere. The Wilmington News Journal reports that Forever Media has taken the drastic step of laying off “more than 10 people” from its radio properties as the result of a revenue hit from the coronavirus pandemic.  Included in the layoffs are WDEL talk personalities Allan Loudell and Robin Bryson.  Forever Media closed on its $18.5 million purchase of Delmarva Broadcasting’s 10-station radio portfolio last May.  Bryson is quoted telling the News Journal that the mandated closure of non-essential businesses hit business hard.  “That’s a good portion of who our advertisers are.  So, you know they’re not open, they can’t afford to advertise so they cancel their contracts and then we don’t have any commercials to run and we’re not getting any revenue.”

WGAN-AM, Portland Drops Morning Drive Co-Host Ken Altshuler. In Portland, Maine, Saga Communications drops morning drive co-host Ken Altshuler – the left-leaning half of the show – as part of a restructuring move.  Altshuler has been co-host of the morning show since 2002.  The change leaves conservative Matthew Gagnon hosting solo.  Altshuler tells the Portland Press Herald that over the past few months, the station has been moving to a single-host format in other dayparts.  Altshuler says he plans to continue in the media, either with another radio station or with a blog and podcast.  Sixty-seven-year-old Altshuler is a family law attorney who practices in Portland.

Ramsey’s ‘Message of Hope’ Becomes Regular Podcast. The Ramsey Solutions organization announces that a new podcast from the Ramsey Network called, “A Message of Hope” is launching.  The Ramsey Network says, “There’s a lot of fear and uncertainty in our country right now.  Let’s change that. Ramsey Network hosts Dave Ramsey, Ken Coleman, and Rachel Cruze share practical money and career advice through the ‘Message of Hope’ series.  This brand-new podcast also features episodes from Chris Hogan, Christy Wright, Anthony O’Neal, and Dr. John Deloney to encourage you in every area of life.”

‘Ark Midnight with John B. Wells’ Partners with Talk Media Network. The weekly, three-hour radio show “Ark Midnight with John B. Wells” is partnering with Talk Media Network for marketing and affiliate relations.  Talk Media Network CEO Josh Leng says, “John B. Wells is an expert in weaving stories, news, and interviews together with an artful thread and his instantly recognizable voice.  ‘Ark Midnight’ is a destination nighttime show.”  Wells comments, “It’s great to be working with Talk Media Network.  They understand the program and have added new affiliate stations before we could even make this announcement.”  The show recently was added to the program schedule at WNTW-AM Richmond and KLKS-FM in Brainerd, Minnesota and soon joins KYAH-AM in Delta, Utah and WIOS-AM, Tawas City, Michigan.

Tony Bruno to Reunite with Harry Mayes on SiriusXM. Sports talk pro Tony Bruno – via SiriusXM and JAKIB Media Partners – is returning to a daily sports talk radio show after five years away from the format.  He’s being joined on the new “Tony Bruno Show” by former WPEN-FM, Philadelphia “The Fanatic” partner Harry Mayes.  The show launches on SiriusXM’s Dan Patrick Radio channel on April 6.  Bruno says, “I want to thank all of my fans who have followed and supported me through the years.  I am grateful to everyone who has encouraged me to return and who still wants to hear my daily fun approach to sports and current affairs, which has been my forte’ for over four decades in broadcasting.  I can’t think of a better platform than SiriusXM and reuniting with my former ESPN colleague on the Dan Patrick Radio channel, and I am thrilled to be able to return to the airwaves with my good friend and co-host Harry Mayes.  There is no doubt that we will provide an exciting, fun, sports talk radio program that joins a sea of great content on SiriusXM.”

PPM Analysis: News/Talk. TALKERS magazine managing editor Mike Kinosian presents a look at the performances of radio stations based on data from Nielsen Audio’s February 2020 PPM survey, today focusing on news/talk-formatted stations. Fifty-three percent of the news/talk stations on our panel were up (weekly, 6+ AQH share) over the January 2020 survey with just 27% seeing a ratings decline. Leaders in the improved column include Cox Media Group’s WSB-AM/WSBB-FM, Atlanta (+1.4) and iHeartMedia’s WISN, Milwaukee (+1.0). Comparing February 2019 to February 2020, WSB-AM/WSBB-FM is again the leader, posting an increase of 4.4 shares. iHeartMedia’s WTVN, Columbus adds 2.7 shares year-over-year, and Entercom’s KFTK-FM St. Louis is up 2.1 shares. Just two news/talk stations ranked #1 in their markets in February – CMG’s WSB, Atlanta (11.4 share) and iHeartMedia’s KFBK, Sacramento (8.4 share). However, five news/talk outlets ranked #2 in their respective markets.  Find out which ones, here.

TALKERS News Notes. The KSTE, Sacramento-based “Armstrong & Getty Show” starring Jack Armstrong and Joe Getty adds new affiliate WGOW-FM, Chattanooga, starting today (3/30).  Earlier this year, the program was added to other Cumulus Media talk stations including KABC-AM, Los Angeles and KSFO, San Francisco…..The nationally syndicated “Free Talk Live” program – led by show founders Ian Freeman and Mark Edge – adds new affiliate stations: KGGF-AM, Coffeyville, Kansas; WTSN-AM/FM, Dover, New Hampshire; WNTW-AM/FM, Richmond; WAIM-AM, Anderson, South Carolina; and WCSI-AM/FM, Columbus, Indiana to put its total affiliate roster at 209 stations…..ESPN’s “Paul Finebaum Show” makes its return to the cable TV SEC Network with an audio-only format at 3:00 pm ET.  Although Finebaum has been doing the show for ESPN Radio for the past two weeks, it has not aired on the SEC Network.  Finebaum comments, “Despite all of us adjusting to this new normal and distancing ourselves from each other, we’re probably more connected right now than we’ve been in a long time.  I’m really proud of the conversations and discussions we’ve had on the show, especially over these past few weeks, and look forward to returning to television and continuing to support and uplift one another during such an uncertain time.”

Music Radio News and Career Moves. Last night’s “FOX Presents the iHeart Living Room Concert for America” event aired on FOX Television as artists including host Elton John and guests Alicia Keys, Backstreet Boys, Billie Eilish, Billie Joe Armstrong of Green Day, Camila Cabello and Shawn Mendes, Dave Grohl, H.E.R., Mariah Carey, Sam Smith,Tim McGraw and more performed from their own homes.  The program was also aired live on iHeartMedia radio stations and the iHeartRadio app.  Pictured below is Tim McGraw (upper left) singing “Something Like That” while three of his band members accompany him from their homes.  The event encouraged viewers and listeners to support charities Feeding America and First Responders Children’s Foundation.