Tag: "Advertising"

Pending Business: One Year Later

| March 22, 2021

By Steve Lapa
Lapcom Communications Corp
President

 

PALM BEACH GARDENS, Fla. — Last weekend, as the Uber left a bustling Florida airport and headed towards my home, in the distance, hovering overhead in a perfect spring sky was the iconic Goodyear blimp. Since the 1955 Rose Bowl, when the Goodyear blimp responded to the NBC request to carry a TV camera, the blimp means live sports and that means sponsorships.

There you have it. In one brief sentence, more clues that business is coming back.  Masked Uber drivers are out and about again, masked travelers are filling airlines, hotels, and airports.  Albeit at a tempered pace, sponsored outdoor sporting events are feeding local economies. It may not be at past levels, but remember last year at this time? Take what you can, when you can.

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Monday Memo: Radio Has a 100-Year Head Start

| March 14, 2021

By Holland Cooke
Consultant

 

BLOCK ISLAND, RI — Podcasting: Steady growth continues, as other new-tech audio media plateau. You hear promos in network spots on-air, inviting listeners to listen to something else (without the controversy we remember from when stations accepted-or-refused advertising as satellite radio launched). And cover-up spots on Tune-In and Alexa are a parade of podcast promos.

Podcasting is an expression of a trend already-in-motion, accelerated by pandemic #StayHome: Consumption is moving from analog/real-time to digital/on-demand. A Vanity Fair article notes that, “during lockdown, news and comedy podcast listening spiked as people searched for both accurate political updates and distraction;” and predicts that, “after COVID, scripted content like children’s podcasts and Spanish-language programming will continue to rise.”

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Monday Memo: Staples’ Savvy

| March 8, 2021

By Holland Cooke
Consultant

 

BLOCK ISLAND, RI — The email subject line from Staples.com included one of the two magic words that I nag…er, “recommend” radio hosts use when they ask for callers: “Want Your Marketing Materials to Work Harder?”

You (the other magic word) can learn from Staples’ marketing, whether you’re on-air or podcasting asking listeners’ precious time, and especially if you write promo or commercial copy, or if you sell.

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Monday Memo: Podcasting’s Prime Time

| December 7, 2020

By Holland Cooke
Consultant

 

BLOCK ISLAND, RI — Dawn Ostroff says “a lot of people recognize that this is the next big medium.” The former 20th Century Fox/Lifetime/UPN/CW/Condé Nast exec and TV and film producer is Spotify’s chief content officer & advertising business officer, and she keynoted the latest installment of CNBC’s Evolve webcast series: “The Evolution of Content & Consumption.”

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Monday, November 30, 2020

| November 30, 2020

Pending Business: Minimizing Risk. Sales and marketing pro Steve Lapa, president of Lapcom Communications Corp, says that for local business owners, the biggest obstacle to overcome (beyond the pandemic) is the high risk of advertising. In today’s column, he offers seven points to help radio sellers combat this risk anxiety. Read it here.

COVID-19 and Holiday Travel, Biden Transition, Trump Post-Election, Georgia Runoff Elections, Iran Scientist Assassinated, Record Dow/Joblessness, and Utah Monolith Disappears Among Top News/Talk Stories Over the Weekend. The current pace of COVID-19 cases in the U.S. and abroad and concerns about Thanksgiving holiday travel spreading the coronavirus; the Joe Biden administration goes forward with transition activities as officials are named; Donald Trump continues to argue that the election was fraudulent; the January runoff elections for Georgia’s two U.S. Senate seats; the aftermath of the assassination of Iran’s top nuclear weapons scientist; the Dow holds its record level as economists express concerns about potential mass joblessness as a result of the pandemic; and the bizarre metal monolith found in remote Utah disappears were some of the most-talked-about stories on news/talk radio over the weekend, according to ongoing research from TALKERS magazine.

Monday Memo: Last Chance for Christmas Cash. Unsurprisingly, consumer research forecasts a very different holiday shopping season. In this week’s column, consultant Holland Cooke says “steal this line” for a local advertiser’s copy. Read it here.

Cox Media Group’s Bill Hendrich to Retire. Although today’s announcement says Bill Hendrich will remain with Cox Media Group in an advisory capacity, the company announces that he’ll retire from his executive vice president of radio position. During his three-decade career with Cox Media Group, Hendrich has served as EVP, radio, overseeing programming, operations and sales for the company’s radio stations. He also has oversight of CMG’s Radio Revenue team and Radio Digital team. CMG president and CEO Dan York says, “Bill’s retirement comes with a wealth of gratitude and mixed emotions. In the time I have known him, he has shared his exceptional passion, focus, and leadership from which our company, and our industry, has immeasurably benefited. Bill’s legacy of decisive leadership, his personal style and his deep experiences in radio and beyond will inform our work well into the future.” Hendrich comments, “Although I’m retiring from CMG, I will remain an active and passionate supporter of this great company. For the past 31 years, I have been able to work with the best and most talented team in the radio industry. With NewCity Communications, Cox Enterprises and Apollo, I have been a part of three outstanding companies – each bringing valuable and innovative ideas to keep radio viable in today’s media landscape. I look forward to continuing our work together in an advisory capacity to help the team at CMG serve their audiences, customers, and communities with best-in-class services. I joined a great company in 1989 and I get to leave that same great company with pride 31 years later. I am a lucky man.”

Round Three of November PPM Takeaways. TALKERS magazine managing editor Mike Kinosian presents his Takeaways from the third round of Nielsen Audio’s November PPM survey that covered October 8 to November 4. This group of markets included Portland, Charlotte, San Antonio, Sacramento, Pittsburgh, Salt Lake City, Las Vegas, Orlando, Cincinnati, Cleveland, Kansas City, and Columbus. Some moves of note include Entercom’s WBT-AM/FM, Charlotte rising to the #2 spot after climbing a half share to finish with a 7.4 share. iHeartMedia’s WOAI, San Antonio rises to the #1 rank on the strength of a 1.4 share increase for a 7.7 share. iHeartMedia’s KFBK, Sacramento keeps its #1 rank for the third straight month after posting a 9.1 share (+0.6) and the company’s KNRS-FM, Salt Lake City adds 1.9 shares during the survey to achieve a 9.5 share and its second straight #1 rank. Entercom’s KMBZ-FM, Kansas City climbs into the #6 spot after posting a 5.7 share (+0.7). You can see Mike Kinosian’s complete Ratings Takeaways here.

FOX Sports Radio Launches New Weekend Show. The new “Up On Game” show that debuts this Saturday (12/5) from FOX Sports Radio is co-hosted by former NFL stars LaVar Arrington, TJ Houshmandzadeh, and Plaxico Burress. Arrington says, “I’m super excited to team up with my brothers to host this new show. TJ and Plaxico are sports cultural icons and legends. Not only do they have incredible knowledge and experience as former pro athletes, but they also understand how to mentor players. This show will break the mold and create a new way of thinking about athletes and sports topics.” FSR VP of sports programming Scott Shapiro adds, “LaVar, TJ, and Plaxico have such unique perspectives, which will make for a truly refreshing and entertaining listen. This is not going to sound like any other sports talk show.  When these three star football players take the mic, all with strong points of view, watch out!”

Can Trump Be the ‘Next Limbaugh?’ There’s buzz aplenty about Donald Trump’s post-presidency role in the media. Talk radio consultant and RT America TV host Holland Cooke thinks the time is opportune: “FOX News has a problem. When they reported election results, viewers damned them on social media and the ratings tanked. Talk radio has a problem. Its biggest star has advanced cancer. Will Trump supporters flee mass media entirely? And could Citizen Trump herd them past his own media paywall?” In the segment you can see here, TALKERS publisher Michael Harrison weighs in.

Ajit Pai Announces He’ll Leave FCC in January. After three years as chairman of the Federal Communications Commission, Ajit Pai announces that he intends to leave the Commission on January 20, 2021. Pai issued the following statement: “It has been the honor of a lifetime to serve at the Federal Communications Commission, including as chairman of the FCC over the past four years. I am grateful to President Trump for giving me the opportunity to lead the agency in 2017, to President Obama for appointing me as a commissioner in 2012, and to Senate Majority Leader McConnell and the Senate for twice confirming me. To be the first Asian-American to chair the FCC has been a particular privilege. As I often say: only in America.” He added, “I also deeply appreciate the chance to have worked alongside the FCC’s talented staff. They are the agency’s best assets, and they have performed heroically, especially during the pandemic. It’s also been an honor to work with my fellow commissioners to execute a strong and broad agenda.  Together, we’ve delivered for the American people over the past four years: closing the digital divide; promoting innovation and competition, from 5G on the ground to broadband from space; protecting consumers; and advancing public safety. And this FCC has not shied away from making tough choices. As a result, our nation’s communications networks are now faster, stronger, and more widely deployed than ever before. I am proud of how productive this Commission has been, from commencing five spectrum auctions and two rural broadband reverse auctions in four years, to opening 1,245 megahertz of mid-band spectrum for unlicensed use, to adopting more than 25 orders through our Modernization of Media Regulation Initiative, to aggressively protecting our communications networks from national security threats at home and abroad, to designating 988 as the three-digit number for the National Suicide Prevention Lifeline, and much, much more. I’m also proud of the reforms we have instituted to make the agency more accountable to the American people.  In particular, for the first time ever, we’ve made public drafts of the proposals and orders slated for a vote three weeks before the agency’s monthly meetings, making this the most transparent FCC in history.”

Jim Bohannon Helps Kick Off the Holiday Season. Pictured here in fill Santa Claus regalia – complete with golf cart sleigh – is Westwood One nationally syndicated late-night talk host Jim Bohannon. He’s in Chickasaw Point, South Carolina helping the community kick off the holiday season.

Music Radio News and Career Moves. The new radio station from Nashville Public Radio launches today at 3:00 pm local time. WNXP-FM, Nashville “91.ONE, WNXP, Nashville’s Music Experience” is a “new music discovery station” that “will serve as a platform for new and emerging artists from Nashville and beyond plus incorporate a unique fusion of indie rock, urban alternative, electro pop and pop alternative.” Station program director Jason Moon Wilkins says, “WNXP is focused on being an ally to the Nashville music scene by providing opportunities that stretch beyond our city. The Nashville Artist of the Month feature is a great example of how we’ll use every tool and relationship from radio to social media to NPR Music to bring music like [rapper] Namir [Blade]’s to new audiences.” WNXP’s full-time staff consists of music director and midday host Jewly Hight, APD and evening host Mickey Parks, production coordinator and morning host Marquis Munson, and engagement coordinator Paige A. Jack…..In order to sate the appetite of live music fans, SiriusXM is launching the “Next Wave Virtual Concert Series” in which it will present six new virtual concerts over three consecutive weeks. The Octane Accelerator Virtual Concert will feature new, live performances from three explosive new hard rock bands, Saul, Any Given Sin, and AVOID, hosted by Jose Mangin. Coffee House Live: At Home Edition will include exclusive sets from singer-songwriters Phoebe Bridgers, Sam Fischer, and Ruth B. Alt Nation’s Virtual Advanced Placement Concert will feature breaking alternative artists Royal & The Serpent, beabadoobee, and Holly Humberstone. Hip Hop Nation: Nation’s Next Virtual Concert will hand the mic to Mulatto, Tyla Yaweh, and Yella Beezy. Highway Finds Tour: Quarantine Edition will showcase new performances from Drew Parker, Parker McCollum, Priscilla Block, Angie K, and Shy Carter.  Liquid Metal Hard Attack Virtual Concert will feature performances with Slaughter To Prevail, Spiritbox, and Tetrarch.

Pending Business: Minimizing Risk

| November 30, 2020

By Steve Lapa
Lapcom Communications Corp
President

 

PALM BEACH GARDENS, Fla. — Beyond the pandemic, what do you think is the single biggest obstacle to overcome in the mind of any local business owner?

I first came across the research when I was educating my teams on how competitive media sells. Back then the research was clear that 52% of local business owners considered advertising high risk. Imagine how the local business owner feels today.

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Monday Memo: Blue Christmas, Bleak January, Big Opportunity

| November 23, 2020

By Holland Cooke
Consultant

 

BLOCK ISLAND, RI — Sad prediction: On Thursday, we will blow it. We, not The Grinch, will steal Christmas.

  • Dr. Fauci and the Biden transition team’s pandemic advisers and state governors are pleading with us to skip Thanksgiving this year. It doesn’t take a rally. Contact tracing pinpoints “small social gatherings” as significant spreader events. We’re begged to Zoom instead of hugging those we only get to hug once a year.
  • Predictably, we won’t. United Airlines alone added 1,400 flights. Then do the math. Figure 2-3 weeks, like after Easter/Passover, then after The Fourth, then after Justice Coney Barrett’s Rose Garden introduction. Hug grandparents on Thanksgiving and you might not be able to on Christmas.
  • Consensus forecasts: At present rates, another hundred thousand Americans will die before the Inauguration; and January will be worse than April was.

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Pending Business: A Secret of Success

| October 26, 2020

By Steve Lapa
Lapcom Communications Corp
President

 

PALM BEACH GARDENS, Fla. — It’s the greatest feeling in the world.

Your station dominates the news/talk niche in a market and there is no real competitor in sight. Maybe that’s been the case for weeks, months, or years. Are you practicing the secret that makes competing with your dominance fruitless?  There are precious few media or business niches that can continue to be dominant long term as new, well-funded initiatives are constantly being developed. Yes, there will always be exceptions, but competitive determination is always lurking.

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Monday Memo: Listeners’ Mindset, Advertisers’ Message

| October 26, 2020

By Holland Cooke
Consultant

 

BLOCK ISLAND, RI — Underway now: “10 Days. Infinite Possibilities.”  It’s the NAB/New York convention, perennially packing the Javits Center; but – like other events – now gone-virtual, at nabshow.com/ny2020/ . And if you’re just finding out about this, you’re not late. Sessions are available on-demand.

You might not know of NAB/New York, because it’s not a radio show per se. It’s about where-the-puck-is-going in an increasingly crowded media mix where 100-year-old radio needs to remain nimble.

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Pending Business: Competitors Aren’t Dumb

| August 24, 2020

By Steve Lapa
Lapcom Communications Corp
President

 

PALM BEACH GARDENS, Fla. — Write this down and study it: Competitors Aren’t Dumb.

Why put that in writing? No less review it every Sunday, Monday, and Friday? Sunday -helped me plan meetings, Monday – helped me steer the countless decisions to be made, Friday – to gain perspective to weekly performance.

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