Tag: "advertising categories"
Monday Memo: Sulking? Or SHINING? Because “you never get a second chance to make a first impression,” consultant Holland Cooke describes how smart stations are making every effort to sound relevant to first-time listeners, whose listening habits have changed during the pandemic crisis. Read his column here.
The U.S. Coronavirus Cases and Death Toll, the Hydroxychloroquine Debate, Churches Defy Anti-Gathering Orders, Financial Markets Activity, Celebs with Covid-19/Boris Johnson Hospitalized, ‘Tiger King’ Documentary, and Presidential Race Among Top News/Talk Stories Over the Weekend. The tally of confirmed U.S. coronavirus cases, the death toll, and projections for the worst numbers to appear later this week; reports of a debate in the White House’s Situation Room over the effectiveness of the anti-malaria drug hydroxychloroquine in treating covid-19; a number of Southern churches hold services in defiance of anti-gathering orders; the world’s financial markets react to the coronavirus pandemic; the celebrities – including British Prime Minister Boris Johnson – who’ve contracted covid-19; the uber-popular “Tiger King” documentary airing on Netflix; and the status of the presidential race were some of the most-talked-about stories on news/talk radio over the weekend, according to ongoing research from TALKERS magazine.
Pending Business: Grab an Oar. Sales and marketing consultant Steve Lapa, president of Lapcom Communications, writes in today’s Pending Business column offering some tips on creative thinking in this time of unprecedented upheaval. He presents some ideas for seeking out new advertising categories as well as how to present the notion that “radio listening is UP.” Read his column here.
Barron’s: Advertising Is Disappearing. It’s not a pleasant read by any means, but the Barron’s piece titled, “Google and Facebook Can’t Save the Advertising Industry This Time,” presents an unvarnished look at the current state of the advertising industry as Covid-19 keeps the majority of the American – and global – economy shut down. It addresses all sectors of the ad-supported media – radio, TV, print, cable and digital. Yes, digital. As the story explains, the problem is devastating in its simplicity: “Even the most prominent ad buyers lack reasons, and often the means, to buy ads. Global travel is on hold; for airlines, hoteliers, cruise lines, casino operators, and car-rental firms, there are no products to promote. With auto factories shut, there is little need to push cars. With movie theaters closed, there are no film trailers. And aside from grocery stores, pharmacies, and large box-store chains, most retailers are shuttered. Meanwhile, many of the small and medium-size businesses that buy online ads are struggling to stay solvent.” Read it here.
Ramsey Network Unveils ‘Work Matters with Ken Coleman Podcast.’ The newest podcast from the Ramsey Network is titled, “Work Matters with Ken Coleman.” The Ramsey Network says, “From burnout and bad bosses to the hottest in-demand job skills, each daily, short episode takes on relevant topics to help listeners stay informed and on top of job market trends. Ken gives expert, practical advice on turning obstacles into career opportunity.” Ramsey Solutions EVP of media Brian Mayfield adds, “This is an extension of the brand that Ken has already successfully established. It’s a daily dose of relevant content that will have an immediate impact on the redefined job market facing our listeners. It could not be timelier in its launch.” Coleman is the #1 bestselling author of The Proximity Principle and hosts the Ramsey Network’s “The Ken Coleman Show,” currently airing on 40 radio stations across the country and “The Ken Coleman Show” podcast which has more than 16 million downloads.
‘The Jesse Kelly Show’ Launches Via Key Networks. The three-hour, late morning program “The Jesse Kelly Show” debuts today (4/6) in national syndication via Key Networks. The program airs live from 9:00 am to 12:00 noon ET (delayed broadcasts available via XDS) and stars U.S. Marine veteran, former Congressional candidate, and conservative radio and television host, Jesse Kelly. The program emanates from flagship station KPRC, Houston. Key Networks notes that due to the coronavirus pandemic, it is offering the “Test Drive Jesse Kelly” program through April 30, 2020, with no agreements or contracts necessary to try the show. Stations that are experiencing any staffing challenges due to the coronavirus and have programming gaps to fill can try the show with no contract or commitment. Kelly joined the U.S. Marine Corps in 2000 and on 9/11, watched the towers fall from inside his barracks. He later deployed to Iraq as an infantry Marine during the Second Persian Gulf War and received an honorable discharge after four years. In 2010, with no political experience to speak of but many opinions to share, Kelly decided to test the political waters and ran for Congress in a Democratic-controlled district of Arizona. Though a virtual unknown in the race, he was only narrowly defeated by Rep. Gabrielle Giffords. Kelly used his large social media following as a platform to continue many of the conversations started on the campaign trail. He joined KPRC, Houston in 2018 to host a one-hour show. Key Networks chief revenue officer Dennis Green adds, “Jesse Kelly has been a leading voice during the coronavirus pandemic, arming listeners with actionable facts on how to keep their families safe. He is also very supportive of small businesses during this very challenging time, encouraging America to support workers and small businesses. Listeners across the country will respond to Jesse’s candor, relatability, insight and humor, at a time when they are looking for a reasoned and informed perspective and a trusted companion for uncertain times.”
Howie Carr Radio Network Launches Drive to Feed ER Workers from Local Restaurants. The Boston-based Howie Carr Radio Network – syndicator of the Howie Carr show – is launching the “Howie Carr’s ER Eats USA!” program in which it is teaming up with local hospitals in New England to feed hospital workers and support local restaurants during the Covid-19 pandemic. The Howie Carr Show is asking listeners and readers to donate anywhere from $4.99 to $19.99 and all funds collected will go to directly to restaurants to feed hospital workers. The Howie Carr Radio Network will work with hospitals to make sure that the food is packaged appropriately to keep hospital staff safe. Further, Howie Carr show advertisers that donate $1,000 to the campaign will be featured in promos and on the landing banner on Howiecarrshow.com (Limit 5 sponsors). All sponsorship money will go directly to the cause.
Next ‘New Jersey 101.5’ Coronavirus Town Hall to Air Thursday. This Thursday at 7:00 pm, Townsquare Media’s WKXW-FM, Trenton “New Jersey 101.5” is presenting the latest in a series of Town Hall broadcasts addressing the severe economic consequences New Jersey residents and businesses are facing from the coronavirus crisis. “New Jersey 101.5” senior political director Eric Scott will host the broadcast. He says, “New Jersey has already seen the highest number of jobless claims in our state’s history and a majority of businesses have been ordered to close. Our Town Hall broadcasts bring those affected in direct contact with the experts that can help them survive these unprecedented conditions.” For this edition, the expert panel will feature Robert Asaro-Angelo, New Jersey State Labor Commissioner; Tim Sullivan, CEO of the New Jersey Economic Development Authority; Michele Siekerka, president of the New Jersey Business and Industry Association; and Michael Affuso, director of government relations for the New Jersey Bankers Association. Scott and his guests will take calls from listeners during the live program that will be available on-air and streamed via the station’s website and Facebook Live.
TALKERS News Notes. In an effort to assist businesses in the markets in which it operates, Beasley Media Group is presenting a complimentary webinar, titled: “Financial Relief for Small Business Owners: The Road Map.” The free, 30-minute online webinar takes place on Wednesday (4/8) and features representatives of the U.S. Small Business Administration providing relevant discussion of how local businesses can qualify and apply for emergency funds and grants available during these unprecedented times…..iHeartMedia news/talk KOGO, San Diego is airing a special series relative to the Covid-19 pandemic each evening at 8:00 pm titled, “Right Now.” The hourlong show features a different KOGO or KFMB-AM personality taking on a different topic. On Monday evenings, KOGO business reporter Bob “Sully” Sullivan addresses financial matters; Tuesdays it’s KOGO afternoon host Lou Penrose talking mental health; on Wednesdays KFMB’s Mark Larson tackles physical health with the aid of medical professionals; Thursdays will feature KFMB’s Mike Slater taking on spiritual issues; and Fridays will see KOGO morning anchor LaDona Harvey exploring tips for living under quarantine and social distancing…..iHeartMedia Orlando presenting an online job fair called Keep Orlando Working on Thursday and Friday (4/9-10) designed to assist residents of the community finding jobs during this time. The two-day online recruitment event custom web page will feature human resource recruiters and business owners conducting interviews via video chat and reviewing resumes in real time. iHeartMedia Orlando partnerships manager Chianna Ray states, “iHeartMedia Orlando is committed to its community especially during times of crisis. Thousands of service industry professionals are currently out of work. There are companies that are hiring right now that need quality help and we look forward to make that connection through this virtual event.”
Music Radio News and Career Moves. In Los Angeles, CHR KAMP-FM “97.1 AMP” morning personality Chris Booker exits the station as part of Entercom’s cuts and furloughs. Booker hosted the program with co-hosts Chelsea Briggs and Krystal Bee…..iHeartMedia promotes Reggie Brown to the program director role at Milwaukee hip hop outlet WKKV “V100.7.” Brown is the station’s afternoon drive host – a role in which he will continue. He takes over for Bailey Coleman, who was promoted from PD of WKKV to VP of programming for the company’s New Orleans cluster. Brown says, “I’m thrilled to lead the ‘V100.7’ team. I’m excited to continue to bring quality programming and thriving events to our Milwaukee community while continuing to entertain our audience in the afternoons.”…..This evening (4/6), the “FOX Presents the iHeart Living Room Concert for America” will receive an encore airing on FOX TV. The hourlong program hosted by Elton John and featuring numerous pop artists raised more than $10 million for Feeding America and The First Responders Children’s Foundation. Tonight’s airing takes place at 9:00 pm ET…..Condolences to the family and friends of record industry figure Neil Lasher, who died at the age of 73 at Danbury Hospital in Danbury, Connecticut after complications from Covid-19. Lasher was a former executive at Sony ATV. He’d also worked for such labels as Chrysalis, EMI, Polydor, United Artists, and others.