advertiser | TALKERS magazine - “The bible of talk media.” : TALKERS magazine – “The bible of talk media.”

Tag: "advertiser"

Pending Business: Checking In

| August 30, 2021

By Steve Lapa
Lapcom Communications Corp
President

 

PALM BEACH GARDENS, Fla. — This one may be more for the sales managers.

Your station gets a sales lead. Based on the system you have in place a quick conversation with the assigned seller is followed by a hand-off. The seller begins the sales process and at some point will come back with feedback. The sales process continues and barring any difficult negotiation, that new advertiser may never hear from a manager again, unless the seller requests it. Most likely not.

Read More

Monday, August 9, 2021

| August 9, 2021

Pending Business: Rules. Sales pro Steve Lapa says the great “disruptors” of our time have one thing in common: they break the rules but in doing so deliver a clear benefit. Lapa says he encounters rules in the radio sales business that appear to be there to benefit only the seller – not the advertiser. “Makes you wonder if those rules are impacting the two R’s that help guide sales management: Revenue and Recruitment. Where are the sales disruptors in those organizations? Maybe those organizations stopped listening to the customer and just went with convenient old-school thinking.” Read his column here.

Monday Memo: Play the Hits. “If the last year-and-a-half has taught us anything,” consultant Holland Cooke reckons, “it’s that anything could happen, at any time, and disrupt the life routine of which we want our work to be the soundtrack.” So, barring the unforeseen, this week’s column recommends “four topics of extreme relevance.” Read it here.

COVID-19 Cases, Vaccinations & Mask Mandates/Obama Birthday Bash, Climate Change/Western Wildfires, Andrew Cuomo Harassment Allegations, Infrastructure Bill, 2020 Election Denial, and Taliban Surges in Afghanistan Among Top News/Talk Stories Over the Weekend. The fast-rising rate of COVID-19 cases in numerous places in the U.S., the issue of vaccine hesitancy, controversy over mask mandates for school kids, and former President Barack Obama’s 60th birthday bash on Martha’s Vineyard; the UN’s IPCC issues a report indicating the planet is heating up at a rate that’s pushing us closer to a “point of no return” and the wildfires in the Western U.S. and in Greece; the sexual harassment allegations against New York Governor Andrew Cuomo keep getting more intense as his top aide Melissa DeRosa resigns; the U.S. Senate shuts down debate and preps for a vote on the $1.2 trillion infrastructure bill; the continuing denial of the results of the 2020 presidential election by Donald Trump loyalists; and the Taliban seizes control of a number of cities in Afghanistan in the wake of the U.S. military’s exit were some of the most-talked-about stories on news/talk radio over the weekend, according to ongoing research from TALKERS magazine.

Conservative Florida Media Personality Dick Farrel Dies of COVID at 65. According to a number of media reports, conservative media personality Dick Farrel – a native New Yorker who worked on air at WVIP-FM, Westchester, New York; WIOD-AM, Miami; WPBR, Palm Beach; WFLN-AM, Arcadia, Florida (now WCXS-AM); and as a fill-in host on Newsmax TV – has died at the age of 65 after contracting COVID-19. Farrel’s partner Kit Farley wrote on Farrel’s now-private Facebook page, “He was known as the other Rush Limbaugh. With a heavy heart, I can only say this was so unexpected. He will be missed.” Farrel was an unabashed critic of the vaccines. He called them “bogus,” referred to the pandemic as “scamdemic,” and spoke of Dr. Tony Fauci as a “lying freak.” His attitude changed after contracting the virus and he urged friends to get the vaccine.

Harrison Weighs in on Cumulus Studies Showing Radio Listeners More Likely to Be Interested in Sports Betting Saying They’re ‘More Serious Fans of the Sports.’ A piece written by Jeff Edelstein at Sports Handle addresses the recent studies commissioned by Cumulus Media that suggest radio listeners are more interested in sports betting than TV viewers. Released in synch with the news of Cumulus’ partnership with WynnBET, the studies find that “42% of radio listeners have placed an online sports bet, compared to 28% of TV viewers. Furthermore, 52% of radio listeners say they’re interested in online sports betting, compared to 28% of television watchers.” TALKERS magazine publisher Michael Harrison is quoted extensively in the piece and says, “There’s probably a great overlap between the two, but the person that goes out of their way to listen to a game on the radio… well, you don’t see what’s going on. They are obviously, by nature, more interested in the information about the game than necessarily the pleasure of just watching it. And if you are more interested in information, you’re probably more prone to bet. A person who listens to sports is probably more prone to bet than a person who watches sports because they’re more interested in the data and the details than the eye candy of watching the game.” As the story notes, that fact that more than half of the people surveyed in states where betting is legal could not name a betting operator such as DraftKings or BetMGM means those operators need to promote themselves. Harrison adds, “I just think radio can do everything it possibly can to get in on the business of sports betting, using its influence over people as a communications medium as its leverage and its wedge to get into that business. Everybody who knows anything about human nature, the law, and business knows that this is going to continue to be a growth area. From a business standpoint, the legalization of sports betting is perfect for radio to be involved with, and radio is at a time now where it is seeking new streams of revenue to go beyond the standard advertising paradigm.”

Sports Talker Jeff Cameron Moves Down the Dial in Tallahassee. The Tallahassee Democrat reports that “The Jeff Cameron Show” begins airing on Magic Broadcasting II’s news/talk WVFT-FM, Tallahassee “Real Talk 93.3” today (8/9) in the 1:00 pm to 3:00 pm daypart after having been heard on crosstown WTSM-FM “ESPN Tallahassee” since 2012. Horizon Broadcasting recently agreed to sell WTSM to religious broadcaster Radio Training Network Inc, prompting the move.  Cameron tells the paper his program will also be heard at the Florida State University fan site Warchant.com. Continuing with the program will be producer/broadcaster Tom Lang and Matthew Hutchinson is resuming his co-production work with the show. Cameron says, “I’ve always wanted to do multi-media stuff where I can do a podcast, host the show, and do something on YouTube. Warchant and 93.3 agreed to take me on. We can take all of our advertisers to Warchant and 93.3.”

TALKERS News Notes. Chicago media writer Robert Feder reports that Windy City media legend Garry Meier is hosting a weekly, Sunday night show on Cumulus Media’s KABC-AM, Los Angeles. His program airs at 10:00 pm and KABC program director Drew Hayes tells Feder, “Nobody tells a story — or views the world — like Garry. It’s great to be together again, now for a third time, on L.A.’s first talk station, KABC.”…..Today (8/9) at 9:00 am PT, KBLA, Los Angeles “Talk 1580” host and owner Tavis Smiley is scheduled to interview gubernatorial recall candidate (and Salem Radio Network nationally syndicated talk host) Larry Elder, who is currently leading the polls to recall and replace California Governor Gavin Newsom…..Media personality Stephanie Miller announces she’s bringing her “Sexy Liberal Survivors’ Tour” back to the stage at the Barrymore Theater in Madison on October 23. Miller, along with John Fugelsang, Hal Sparks, and Frangela, will perform at the event. She’s also making the performance available to those who can’t make it in person via pay-per-view through Meathook.

Pending Business: Rules

| August 9, 2021

By Steve Lapa
Lapcom Communications Corp
President

 

PALM BEACH GARDENS, Fla. — This one is about disruption.

First it was “pioneer,” then “innovator,” which became “change-agent.” Now its “disruptor.”

Pioneer was all about accepting the arrows that are aimed at those who carve a path. Innovator was a more scientific approach that required documented proof of performance. Change-agent zeroed in on the mental focus and team impact of leading through change. My favorite is disruptor. Challenge the status quo and generate positive results.

Read More

Monday, July 12, 2021

| July 12, 2021

TALKERS 2021 Conference Video Posted – Panel Discussion, “What Radio Must Do to Survive and Thrive.” The eighth video, under the direction of Art Vuolo, from the TALKERS 2021 Conference that took place at Hofstra University on June 11, is posted. This installment features the panel discussion, “What Radio Must Do to Survive and Thrive.” Moderated by TALKERS founder Michael Harrison, introduced by Dr. Ira Nash, senior VP/executive director, Northwell Heath Physician Partners, and sponsored by The Ramsey Show, the panel featured (in alphabetical order): Bruce Avery, GM, WRHU Radio, Hofstra UniversityVince Benedetto, CEO, Bold Gold Media GroupGary Krantz, CEO, Krantz Media Group;  Chris Oliviero, senior VP/market manager, Audacy, New York; Walter Sterling, talk show host, Sterling on Sunday; and Julie Talbott, president, Premiere Networks.  TALKERS will be posting a new video from TALKERS 2021 each business day until all 10 are archived and available for on-demand viewing.

Monday Memo: But what IF…? Consultant Holland Cooke reckons that “there’s too much argument and too little assessment for political talk radio to remain habit-forming.” He says that as radio programmers and performers we have a specific goal: to repeat occasions-of-listening, same-time-tomorrow (what the ratings people call “horizontal recycling”). If today sounds like yesterday, would they feel they’re missing something by not coming back tomorrow. Calling it “a grim Groundhog Day,” his column this week suggests a simple pivot. You can read it here.

Pending Business: Old Habits. Sales pro Steve Lapa asks if your sales department’s old habits are preventing it from working efficiently? “My marketing work requires working with sellers and managers in 50 to 60 markets annually. No matter what market size, when a proposed schedule is finally delivered, nine out of 10 times we see CPP presented, not CPM as specifically outlined, requested, maybe ignored. Too much work to change that overused template? The selling and buying dialogue is brought to a cold standstill as we correct schedule parameters two, maybe three times before a submission is possible. Momentum swings from positive to frustrated, because that’s the way we’ve always submitted: CPP not CPM. What you’re transmitting to the advertiser is, ‘I’m not listening, and my habits are in control.’” Read more here.

Radio Hall of Fame 2021 Nominees Announced. The nominees for the Radio Hall of Fame class of 2021 have been announced. Twenty-four people and shows in six categories have been selected by the Radio Hall of Fame nominating committee, with input from the radio industry and listeners. A panel of 600 industry professionals will begin voting today in four of six categories – Longstanding Local/Regional (20 years or more), Active Local/Regional (10 years or more), Longstanding Network/Syndication (20 years or more), and Longstanding Network/Syndication (20 years or more). On July 26, listeners nationwide will vote on the other two categories, Music Format On-Air Personality and Spoken Word On-Air Personality. The winners in those categories will be determined by the public and the Radio Hall of Fame Nominating Committee. The outcome of the listener vote will count as one vote among the committee votes. Listeners may vote once beginning Monday, July 26 at: www.radiovote.com. 2021 Radio Hall of Fame inductees will be announced Monday, August 16, and honored in-person at the 2021 Radio Hall of Fame induction ceremony on Thursday, October 28, 2021, at Chicago’s Wintrust Grand Banking Hall. The nominees are:

Longstanding Local/Regional (20 years or more)

John & Ken – KFI-AM, Los Angeles

Melvin Lindsey -Washington “The Quiet Storm”

Matt Siegel – WXKS-FM, Boston

Brother Wease – WAIO-FM, Rochester

Active Local/Regional (10 years or more)

Laurie De Young – WPOC-FM, Baltimore

Mercedes Martinez – KMXB-FM, Las Vegas

Elliot Segal – WWDC-FM, Washington

Bob Stroud – WDRV-FM, Chicago

Longstanding Network/Syndication (20 years or more)

Dr. Bobby Jones – “The Bobby Jones Radio Show”

Dan Patrick – “The Dan Patrick Show”

“Wait Wait Don’t Tell Me” – NPR

Suzyn Waldman – New York Yankees Network

Active Network/Syndication (10 years or more)

Bob & Sheri – “The Bob & Sheri Show”

Kim Komando – “The Kim Komando Show”

Sid Mark – “Sounds of Sinatra”

Chris “Mad Dog” Russo – SiriusXM

Music Format On-Air Personality

Russ Parr – “The Russ Parr Show”

Javier Romero – WAMR-FM, Miami

Alex Sensation – Spanish Broadcasting System

Steven Van Zandt – “Little Steven’s Underground Garage”

Spoken Word On-Air Personality

Alex Bennett

Larry Elder – “The Larry Elder Show,” Salem Radio Network

Preston Elliot and Steve Morrison – WMMR, Philadelphia

Sally Jessy Raphael

TALKERS News Notes. Longtime “Better Lawns & Gardens” host Tom MacCubbin is retiring from the Florida radio show at the end of this month after 33 years. The show that he hosts along with his wife Joan is heard on more than 20 affiliates, including: WFLF-AM, Orlando, WSKY-FM, Gainesville, WNDB-AM/FM, Daytona Beach, WHNZ-AM, Tampa. The new host of the program will be Teresa Watkins, a veteran gardening show radio broadcaster, horticulturist, and UF/IFAS Master Gardener for more than two decades. Jim Poling is director of operations for Florida News Network and he says, “‘Better Lawns & Gardens’ is a heritage name in Florida gardening and the show will continue with Teresa at the helm. The show name will continue and the basic premise of serving Florida gardeners will continue but that’s where the similarity will end. It will be Teresa’s show. We hate to lose a legend like Tom MacCubbin, but with Teresa, the program won’t miss a beat.”…..Beasley Media Group has expanded the signals for its sports talk “ESPN Southwest Florida” emanating from WBCN-AM, Fort Myers. The station is now also heard on WRXK-HD2 (96.1 FM), as well as translators W282BY at 104.3 FM and W251AL at 98.1 FM…..The Society of Broadcast Engineers announces the results of its sixth annual compensation survey to determine salary levels and benefits among broadcast and media technology engineers. The SBE says the survey provides a wealth of useful information, and it adds to the baseline being developed for subsequent surveys to establish compensation trends. SBE president Wayne Pecena says, “The SBE Compensation Survey garners interest from SBE members and non-members. We provide this information as a service not only to our members, but the industry. We appreciate the support of those who participated in providing data.” The complete results of the survey are available at no charge to SBE members as a benefit of membership. The survey is available here…..Pictured below is Salem Radio NewsLori Tradup interviewing U.S. Rep. Matt Gaetz (R-FL) at the CPAC 2021 conference in Dallas this weekend. Gaetz called Donald Trump “our best candidate for president in 2024. I do not believe there’s even a close second.” Other talk radio show hosts addressing the attendees at the three-day conference included: Todd Starnes, Jason Rantz, and Glenn Beck.

COVID-19 Hot Spots, Extreme Heat and Wildfires in the Western U.S., Trump CPAC Speech, Inflation, the Economy and Employee Shortages, Branson Goes into Space, Cuban Protests, and South China Sea Tensions Among Top News/Talk Stories Over the Weekend. Rising rates of COVID-19 cases in hot spots in Florida, Louisiana, Arkansas, Missouri and Nevada; the extreme heat affecting much of the Western U.S. and the outbreak of wildfires; former President Donald Trump’s Sunday speech at CPAC in which he reiterated his claims of a stolen election; inflation’s effect on consumer prices; the soaring U.S. economy and employers’ difficulties hiring enough staff; billionaire Richard Branson makes history as first private individual to launch a space vehicle; the protests in Cuba over the communist country’s shortage of food; and U.S.-China tensions over China’s domination of the South China Sea were some of the most-talked-about stories on news/talk radio over the weekend, according to ongoing research fromTALKERS magazine.

Pending Business: Old Habits

| July 12, 2021

By Steve Lapa
Lapcom Communications Corp
President

 

PALM BEACH GARDENS, Fla. — It’s been over 260 years since Benjamin Franklin warned American sellers.

“Old habits die hard,” he wrote and so we are reminded every time we see him on the largest denomination of American currency, the $100 bill.

Yet our digital PayPal, Venmo, Zelle, ACH, wire transfer, direct deposit, etc. society has leapfrogged way beyond anything Ben could have imagined. And so that visual reminder isn’t as present as you may think. But his phrase has stood the test of time and stands tall as a warning to every seller in the radio/audio business. Why do most sellers still ignore someone who organized the first fire department, post office, library and creator of that all time best seller, the lightning rod?

Read More