Tag: "Advertiser Perceptions"
Talk Show Host Michael Berry is This Week’s Guest on Harrison Podcast. KTRH, Houston/independently syndicated radio talk show host Michael Berry is this week’s guest on the award-winning PodcastOne series, “The Michael Harrison Interview.” Berry is heard live twice daily on Houston’s talk radio powerhouse KTRH. The first show airs between 8:00 am and 11:00 am and then he comes back between 5:00 pm and 7:00 pm. But, wait, that’s not all. An additional 25 formidable stations carry one or the other or both of these shows on an independent network that has grown out of his recognition as a break-out talent with a growing following of fans. This network stretches from upstate New York to Portland to Louisiana to Pensacola to Baton Rouge, Nashville, New Orleans, New Mexico and Alabama, with eight stations in Texas. Berry, the son of a maintenance worker for a chemical plant, is an attorney with two law degrees and an interesting history in politics. He began his often-controversial talk radio career in 2005 while still Mayor Pro Tem of the City of Houston. He’s married to the former Secretary of State of Texas, who is from India (and also a lawyer). They are parents of two adopted sons from Ethiopia – now teenagers. TALKERS research places him at number 15 on its most-listened-to radio talk show hosts list with a weekly audience of some 5 million people. He’s also ranked number 9 on the 2021 TALKERS Heavy Hundred list of the 100 Most Important Radio Talk Show Hosts in America. Harrison and Berry engage in a fascinating conversation about a number of topics including the impact of the COVID era on the psyche of American workers, the application of the phrase “politics makes strange bedfellows” to today’s news/talk discussion, the differences between live radio and podcasting, Berry’s evolution from “yeller” to storyteller, and the syndrome of conservative talk show hosts often being unjustly accused of being proponents of racism and hate. Don’t miss this! To listen to the podcast in its entirety, please click here.
iHeartMedia Faces Unionization of Podcast Network. After a majority of iHeartPodcast Network staffers signed union cards to organize with the Writers Guild of America, East, the Guild is calling on iHeartMedia to voluntarily recognize the union. According to a press release from the WGAE, “The approximately 125-member iHeartPodcast Network Bargaining Committee includes producers, editors, researchers, writers, and hosts based in Atlanta, Los Angeles and New York CIty. The iHeartPodcast Network includes hit series like ‘Stuff You Should Know,’ ‘Fake Doctors, Real Friends,’ ‘The Ron Burgundy Podcast,’ ‘Disgraceland,’ ‘Chelsea Handler: Life will be the Death of Me,’ ‘Noble Blood’ and ‘Committed,’ among many others.” In its “Why We’re Organizing” letter to iHM management, the organizing committee writes, in part: “We, the podcast producers, editors, researchers, writers, and hosts of iHeartMedia, are thrilled to announce that we are unionizing with the Writers Guild of America, East. Months of discussion with our colleagues have clarified some things: First, we love the community we have created at iHeart. We work shoulder to shoulder with some of the most creative minds in the business, who have come to feel more like family. We are devoted and passionate storytellers who take pride in our ability to provide our listeners with entertaining, thought-provoking audio content and, most importantly, companionship. However, during difficult times, we are reminded that while the iHeart Digital Audio Group prides itself on its relative autonomy and ability to adapt to the shifting needs of the marketplace—much like a start-up—we work under the capacity constraints of a legacy broadcast conglomerate. Essentially, we have been encouraged to embrace the dynamism of start-up culture without any of the associated benefits. Throughout the unprecedented challenges of the last two years, we managed to seamlessly transition to remote work; our adaptability helped the company not just sustain but thrive during a period of economic uncertainty and social unrest. During team calls, town halls, and official email communications from leadership, we are frequently reminded of the financial gains that we helped make possible. Bob Pittman, CEO and chairman of iHeartMedia, reported during last month’s quarterly earnings call that Digital Audio revenue increased by 77 % compared to 2020. Our division’s significant growth was “driven primarily by continuing increases in demand for digital advertising and the continued growth of podcasting,” where revenue is up 184 % compared to 2020. Unfortunately, those gains have not reached the creators working round-the-clock to keep our audience of more than 30 million monthly listeners actively engaged. With hundreds of shows across all categories and genres, many of us are doing the work of multiple employees, and the huge volume of content we are responsible for is not met with equitable compensation. Furthermore, we lack transparency in workplace decision making, meaningful initiatives toward diversity and inclusion, fairness in managerial relationships, and clarity in divisions of labor. While we are proud to be an essential part of iHeartMedia’s success over the past few years, we are keenly aware of significant internal pay disparities between similarly positioned individuals within the company. And across the board, iHeartMedia’s overall compensation and benefits standards are wholly insufficient when compared to the greater podcast and scripted audio market. Due to these working conditions, the creators of iHeart’s podcasts have banded together in order to help determine the best path forward so that iHeart can remain competitive, retain existing talent, and attract new voices to the network, all while creating a more equitable, transparent, and democratic workplace.” Staffers are seeking: Appropriate compensation and benefits, accountability mechanisms regarding diversity and inclusion efforts, manageable workloads and appropriate staffing for shows, clear paths for advancement and standardized job descriptions, and job security. There’s been no official word from iHeartMedia yet.
Audacy Unveils Sports Betting Intensive ‘95.7 The Fan’ in Rochester. Rochester sports talk outlet WROC-AM adds FM translator W239BF to its broadcast and Audacy adjusts the programming to go sports betting intensive as “95.7 The Fan.” The station is using programming from the BetQL Network, CBS Sports Radio and keeps the local Buffalo Bills program “One Bills Live” in early afternoons as well as “The Sports Bar with Danger and Battaglia” (hosted by Mike Danger and Gene Battaglia) in PM drive. The station also continues to air as simulcasts of sister station WCMF’s flagship play-by-play coverage of the Buffalo Bills and Buffalo Sabres. Audacy Rochester SVP and market manager Sue Munn says, “In line with our company’s expansive position as leaders in sports audio, we’re delighted to enhance our sports content offering through the launch of ‘The Fan Rochester.’ Powered by widely recognizable BetQL and CBS Sports Radio programming, this station will give our local listeners more premier content from some of our brightest talent.”
KFI, Los Angeles Announces Record-Breaking 11th Annual Pastathon. Some of the staff of iHeartMedia’s news/talk KFI are pictured above at a remote broadcast for this year’s 11th annual KFI Pastathon that raised a record-breaking $933,502 and 115,324 pounds of pasta and sauce to benefit Caterina’s Club, the local charity that provides more than 25,000 nutritious meals every week to children in need in Southern California. With the help of listeners, local businesses and the continued partnership with Barilla, this year’s event set a new fundraising record. Since 2010, KFI listeners have raised more than $4.5 million and over 700,000 pounds of pasta and sauce for children in need in the community. KFI program director Robin Bertolucci comments, “The KFI PastaThon is a full-station effort, and the biggest heroes are our listeners and partners. Every year, we reach new highs and that means more meals to feed more kids in Southern California. On behalf of the entire KFI team we thank the community for the remarkable generosity.”
Fargo’s ‘What’s on Your Mind?’ Radio Show Visits FOX Square in NYC. Pictured above are listeners to the “What’s on Your Mind?” show that airs on North Dakota stations KFYR, Bismarck; WZFG, Fargo; KTGO, Tioga; and KLTC, Dickinson as they watch show host Scott Hennen (right) and FOX News Radio star Jimmy Failla (left) do a weather hit with FOX News’ Janice Dean (center). The group also was able to meet “FOX & Friends” co-star and FOX News Radio personality Brian Kilmeade and see the remnants of the now-famous burned Christmas tree.
Podcast Download Fall 2021: Big Three Expand Their Share. The just-released Fall 2021 edition of the Cumulus Media and Signal Hill Insights Podcast Download report focuses on how consumers access podcasts, what they want from a listening app, and attitudes and usage of the “big three” podcast publishers: Apple Podcasts, YouTube, and Spotify. As part of the study, Advertiser Perceptions surveyed 300 media agencies and marketers and found: 71% say they have discussed the potential of advertising in podcasts; An all-time high of 53% are likely to consider advertising in the next six months, up from 46% last year and 18% in 2015; Another all-time high of 44% indicate they are likely to actually advertise in podcasts in the next six months, up from 37% last year and 10% in 2015; and 45% report they are currently advertising in podcasts, an increase of three times from 2015 and a nine-point growth over 2020. In another aspect of the report, MARU/Matchbox conducted an in-depth study of 600 weekly podcast listeners in October 2021. In the MARU study, weekly podcast listeners were provided a list of podcast listening platforms and asked how often they listened to each. Since 2019, frequent Spotify use jumped from 30% to 36%. With podcasts showcased right in their app, Spotify has helped lure more music streamers into podcasting. Versus two years ago, YouTube is stable (33% to 34%) while Apple Podcasts dropped (from 38% to 27%). Frequent use of Google’s apps (Google Play/Google Podcasts) dropped from 19% in 2019 to 16% in 2021. See more about the study here.
TALKERS News Notes. Nationally syndicated talk radio host Mike Gallagher used the torching of the FOX News Christmas tree in Midtown Manhattan to spur his Salem Radio Network listeners to action for the network’s annual Angel Tree campaign that helps children of prisoners through the non-profit Prison Fellowship. Gallagher told his listeners, “Let’s show everyone that there’s more good than evil in America.” As a result, yesterday (12/8) more than 1,000 children of prisoners were sponsored and will be blessed with personalized Christmas gifts plus a note from their incarcerated mom or dad. Gallagher added, “We proved that a positive message can overcome any negative news when we all pull together.”…..The Carey Brothers are ending their media efforts after 35 years. Morris and James Carey announce they will wrap their radio program after the December 25 edition and the final “Tip of the Day” feature will air nationally on December 31. The Carey Brothers did their first radio show on January 2, 1987 at KCBS-AM, San Francisco. The program went national in 1992 and at its peak aired on more than 300 affiliate stations.
COVID-19 Omicron Variant/Rising Case Numbers/Mandate Repeal, Russia Threatens Ukraine, Biden’s Summit for Democracy, Evergrande Defaults, Violent Crime Spike, January 6 Investigation, Social Media/Instagram Testimony, and Ghislaine Maxwell Trial Among Top News/Talk Stories Yesterday (12/8). The Omicron coronavirus variant, the rising case numbers in numerous U.S. states, and the Senate’s passing a repeal of Joe Biden’s vaccine mandate; Russia’s continuing military build-up at the Ukraine border; Russia and China criticize Joe Biden’s virtual Summit for Democracy taking place today and tomorrow; Chinese real estate giant Evergrande defaults causing concern of global investors; the violent crime spike in numerous American cities; the investigation into the January 6 Capitol attack and Donald Trump loyalists’ refusal to cooperate; Instagram CEO Adam Mosseri testifies at a Senate hearing on social media and teen safety; and the prosecution rests its case in the trial of Jeffrey Epstein confidant Ghislaine Maxwell were some of the most-talked-about stories on news/talk radio yesterday, according to ongoing research from TALKERS magazine.