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“Holiday” 2019 PPM Analysis:
Adult Contemporary Part Two

| February 10, 2020

By Mike Kinosian
Managing Editor
TALKERS

LOS ANGELES  —  The overwhelming majority of adult contemporary program directors simply cannot wait for the start of the “Holiday” survey period and they constantly express their gratitude that this thirteenth survey period was ever added to the annual ratings calendar

“Holiday,” of course, is the sweep in which many ACs (as well as some stations in other formats) temporarily pull the plug on regular programming and transition to wall-to-wall Christmas music.

It once again needs to be emphasized that not all adult contemporary outlets opt for the all-Christmas music tactic

Station executives have been asking the same question for years: When will the all-Christmas music phenomenon finally run out of gas?

To help give a clearer picture of where this genuine juggernaut programming strategy stands for adult contemporary, we’ve gathered data from the past six “Holiday” survey periods

First noteworthy nugget: “Holiday” 2019 AC stats greatly mirror those of “Holiday” 2018.

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PPM Analysis: January 2019’s Pacesetters

| March 8, 2019

By Mike Kinosian
Managing Editor
TALKERS

LOS ANGELES —  It has become a clear-cut “given” that adult contemporary facilities that play continuous Christmas music from mid-November through late-December will (with rare exceptions) enjoy substantial success in Nielsen Audio’s “Holiday” ratings periods.

Several weeks ago, we confirmed that annual ratings tradition by detailing the magnitude of AC’s strength and which formats were most adversely impacted by the juggernaut that is this proven all-Christmas music strategy.

To be clear, adult contemporary doesn’t have an exclusive patent on all-Christmas music, but even several decades into this basic yet highly-rewarding phenomenon, AC remains the single most strident partisan.

When Christmas tunes were returned to storage, stations reverted to their regular format.

Now it’s time to examine how things shook out in the January 2019 ratings sweep (January 3 – 30) and see which formats/specific stations are in the lead (#1 and #2) positions in their respective PPM-markets.

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PPM Analysis: “Holiday” 2018’s
Top-Rated Stations

| February 13, 2019

By Mike Kinosian
Managing Editor
TALKERS

LOS ANGELES —  We’ve witnessed it yet again:  The “Holiday” survey period hardly resembles the other 12 sweeps in a calendar year.

Nielsen Audio’s “Holiday” 2018 survey period covered December 6 (2018) – January 2 (2019) and – repeating a familiar theme – stations that played wall-to-wall Christmas music (up until December 25) reaped the benefits.

As usual, the overwhelming majority of those outlets are adult contemporary.

All the facts and figures are contained in this special report, including which formats were most adversely impacted in “Holiday” 2018.

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“Holiday” 2018 PPM Analysis: News/Talk

| February 4, 2019

By Mike Kinosian
Managing Editor
TALKERS

LOS ANGELES — A thorough analysis of commercial, English-language news/talk properties concludes our four-part series of “Holiday” 2018 PPM overviews.

All commercial, English-language news/talk outlets (including their online stream, if applicable) that appeared in any of the 48 PPM-markets (6+, “Holiday” 2018) are included – there are no ratings restrictions whatsoever.

Thus, if Nielsen Audio listed a commercial, English-language news/talk station (or stream) in “Holiday” 2018, it appears below and, unless otherwise noted, its information was factored into all of our highlighted charts.

The only fine-print is “DNA,” meaning a station – or its stream – “Did Not Appear” (unlisted) in a particular survey period.

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PPM Analysis: January 2018’s
Highs & Lows

| March 12, 2018

By Mike Kinosian
Managing Editor
TALKERS

LOS ANGELES — This time last month, we highlighted “Holiday” 2017 success achieved by stations programming all-Christmas music, as well as the significant consequence that proven programming strategy had across-the-board.

The following recaps the falloff (in some cases, particularly steep) that many of those all-Christmas music stations (the majority of which are adult contemporary) experienced in January 2018 and how stations in certain formats, including those in the spoken-word arena, have quickly rebounded.

Included below are all PPM-stations that either improved – or decreased – by one full-share (“Holiday” 2017 – January 2018, 6+).

We have broken out this interesting data market-by-market; format-by-format; highs to lows; and (6+) AQH share and ranking.

This supplements our earlier in-depth January 2018 ratings overviews of all-news (Wednesday, 2/28); sports talk (Thursday, 3/1); commercial news/talk (Friday, 3/2); and rhythmic CHR (Monday, 3/5).

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