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Monday Memo: #Rush4ever. Consultant Holland Cooke reckons that “there’s dang little we can do to keep someone sitting in a parked car with the key on Accessories. But Rush did that, often. And these carefully chosen archival clips they’re playing are even more captivating.” In this week’s column, HC suggests longer-term options to succeed a talent “who can never be replaced.” Read his column here.
Pending Business: Rush Changed How We Sell. Sales and marketing pro Steve Lapa says Rush Limbaugh changed not only what people talked about on AM radio, but how we sell the talk radio format. Limbaugh’s so-called controversial content often caused the “no-buy” tag to be applied to his program. “Big ratings were no longer an automatic revenue generator. Rush stood steadfast. His audience grew to become the biggest and arguably the most responsive of any network radio talent. A new chapter had to be written in the ad sales playbook. Sellers knew if Rush got behind an ad campaign, phones would ring, orders would come in, and sponsors could experience the powerful results that only talk radio can deliver.” Read Lapa’s column here.
Belling: Appleton Jock Should Not Be Fired. WISN-AM, Milwaukee afternoon drive personality Mark Belling pens a piece posted to his own website that addresses the suspension of rock WAPL-FM, Appleton, Wisconsin jock Len Nelson by Woodward Communications for comments critical of Rush Limbaugh after his death last week that culminated with the sentiment, “The world is a better place without Rush Limbaugh in it.” Belling, who was a frequent fill-in host for Limbaugh for more than 20 years, says, “Obnoxious as Nelson’s comments are, he should not have been suspended and he should certainly not be fired. If his audience sees him for the doofus he is, fine. But this pandemic of firing people for saying things others don’t like is un-American. And it’s childish. Nelson’s comments are not, to use a word the left loves, hurtful. Rush has been very important to my life and my career and I’m not hurt by Nelson’s comments one bit. I am able to consider the source and move on.” Read Belling’s entire commentary here.
TALKERS News Notes. New York City morning radio personality Jim Kerr signs a new deal with iHeartMedia’s classic rock WAXQ-FM “Q104.3” to continue in his role with the station through 2026. Kerr co-hosts the program with Shelli Sonstein. Station PD Eric Wellman says, “Getting to work every day with one of the true legends like Jim is a joy and a privilege. Knowing he will be with ‘Q104.3’ entertaining our audience every morning along with Shelli lets me sleep better at night. Here’s to another five years with Jim Kerr!” Active for decades in civic and charitable affairs, Kerr is a 35-year board member of HeartShare Human Services of New York and a member of the SAG-AFTRA Foundation board. He’s also a vice president of the Screen Actors Guild-American Federation of Television and Radio Artists…..Former longtime WAAF-FM, Boston air personality Mike Hsu is named morning drive host at Cumulus Media’s classic rock WWFX-FM, Worcester, Massachusetts “The Pike 100 FM.” Hsu lost his ig with WAAF when the station was sold by Entercom to Educational Media Foundation a year ago. He joined “The Pike” last August as a part-timer. Cumulus regional VP and market manager Bob Goodell says, “‘Pike’ program director Chuck Perks and I are both very excited to have Mike hosting The Pike’s morning show. He’s a part of the rock fabric of Central Massachusetts and one of the most well-known personalities from his time served at WAAF.”…..Hubbard Radio‘s WTOP, Washington announces the launch of season two of its “American Nightmare Podcast Series: Murder in a Safe Place.” This season focuses on a cold case that has haunted the D.C. region for over 23 years – the brutal rape and murder of a 50-year-old nurse inside the Maryland hospital where she worked. Throughout the podcast, veteran D.C. crime reporter and podcast host Paul Wagner searches for answers and clues to Sherry Crandell’s death. He says, “When I started working on this podcast a year ago, I thought I already knew everything there was to know about this case. I couldn’t have been more wrong. What I’ve learned as I’ve investigated this case has genuinely shocked me. I’m excited to share this new information with listeners as they come on this podcast journey with me.”…..SiriusXM announces two new talk programs. First, “Jamila’s Jams” is a new, one-hour show hosted by MTV and BET personality Jamila Mustafa, that airs on the Volume channel. On the program, Mustafa breaks down everything going on in pop culture right now – from the biggest moments in music to the biggest influencers of our time – “Jamila’s Jams” features lively conversations about hip hop and its relevance in today’s world. Second, the live, 10:00 am to 12:00 noon ET “Lurie Daniel Favors Show” focusing on the interconnectedness of race, class, gender, politics, and the law debuts on SiriusXM’s Urban View channel. Lurie Daniel Favors, Esq., is an activist, attorney and author with a long-standing commitment to racial and social justice. She is a weekly contributor to “The Karen Hunter Show” and co-hosts “Sunday Civics” on Urban View.
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Philadelphia Radio Pro Cody Anderson Dies at 78. The Philadelphia Inquirer has the obit for William “Cody” Anderson, the Black radio personality and executive who was the first GM of urban talker WURD-AM/W240CH, Philadelphia. He died on Saturday (2/20) from complications from COVID-19. Prior to his death he was host of the Saturday morning “Electric Magazine” program on WURD. Prior to his work with WURD, he served as general manager for urban contemporary WDAS-FM and was a former owner of WHAT-AM, where he created a Black talk format. WURD president and CEO Sara Lomax-Reese tells the Inquirer, “Cody was instrumental in breathing life into WURD and shepherding it over our almost 20 years, first as general manager and most recently as a beloved host, mentor and friend. Like his biological family, the WURD family will miss him deeply. But we are grateful for his tireless and generous support of independent Black media, which he championed every day of his life, especially through his advocacy of WURD Radio.”
COVID-19 Stats & Vaccines, State of GOP-Trump at CPAC, Biden’s Stimulus Plan-PPP Changes, Cuomo Investigation, Newsom Recall, Texas Winter Weather Woes, Denver 777 Incident Among Top News/Talk Stories Over the Weekend. The falling number of positive COVID-19 cases in the U.S. and the rollout of vaccines; the state of the Republican Party in the aftermath of the Trump impeachment acquittal and Donald Trump’s scheduled appearance at CPAC next Sunday; President Joe Biden’s $1.9 trillion stimulus plan and the new PPP protocol designed to help small businesses; the investigation into New York Governor Andrew Cuomo’s handling of COVID in nursing homes; the move to recall California Governor Gavin Newsom; Texas’ energy providers criticized for grid breakdown during cold snap; and a Boeing 777 engine fails on takeoff from Denver were some of the most-talked-about stories on news/talk radio over the weekend, according to ongoing research from TALKERS magazine.
By Steve Lapa
Morning Show – Local topical talk with news, traffic, weather, and sports all presented by local personalities.
General Talk – Do you remember Bruce Williams welcoming callers?
“Experts” – Dr. Laura (now thriving on SiriusXM) – interacting with callers about relationship issues.
Sports – PM drive shows with local personalities debating callers, before it became a full time format.
By Steve Lapa
Lapcom Communications Corp
PALM BEACH GARDENS, Fla. — Value is one of the most difficult concepts for any professional seller to advance, but easily one of the most important. Presenting the value proposition is a never-ending challenge, especially for the broadcast seller. I’ve seen too many sellers get hung up on product features that are station-centric, important to management, talent, and the seller. The truth is the advertiser doesn’t see it the same way.
By Steve Lapa
Lapcom Communications Corp
If you are fortunate enough to be based at one of the few dominant, highly sold news/talk radio stations with no real competition, virtual high five to you! The biggest challenge you face is working with your management to balance pricing, demand, and relationships. It is tempting to hang the sold out sign in every conversation and email. Careful, as markets tend to correct themselves and comfort zones can be rocked.
Talk Radio Legend Barry Farber Dead at 90. One of the founding fathers of the talk radio format, Barry Farber, died Wednesday evening (5/6). His daughter Celia Ingrid Farber announced via Twitter, “My father Barry Farber, beloved, died this evening, at 6:25 pm. He was home, in bed, and we were all with him. He turned 90 just yesterday. He told me recently that his concept of death was ‘going somewhere I’ve never been before, like Finland or Estonia.’ May God rest his soul.” Barry Farber began his talk radio career in 1960 on WINS, New York with his “Barry Farber’s WINS Open Mike” show, the only talk show on a rock ‘n’ roll station. He left for WOR, New York in 1962 to do the evening show, which eventually led to his becoming the all-night host in 1967. He left WOR in 1977 to delve into politics as the conservative party candidate for New York City mayor and when that didn’t pan out, he joined WMCA, New York and did afternoon drive for the next decade. Farber, with the help of Michael Castello and the late Alan Colmes, formed an independent network called Daynet. That proved to be one of the forerunners of today’s independent talk syndication scene. Since 2009, Farber had been hosting a nightly talk show on CRN Digital Talk – something he did until his last live program last week. In 2012, Farber was honored with the “Lifetime Achievement Award” from TALKERS magazine. Radio Pro Michelle Jerson interviewed Farber at the TALKERS conference in New York City that year. You can see it here. Newsmax founder Christopher Ruddy tells TALKERS he met Farber when he was 16 years old and they’ve been friends for 40 years. “I grew up listening to Barry Farber, a favorite of my mother who made his WMCA, WOR and WABC shows a staple of our kitchen radio. He was a thinking conservative, not a bomb thrower, who loved America, his Jewish faith, and Israel, as well as the 26 languages he spoke, many in dialect.” TALKERS magazine publisher Michael Harrison comments, “Barry Farber was one of the founding fathers of talk radio whose influential career spanned both the modern and pre-modern eras of the format. He described his longevity in the business as ‘being big in the old days and old in the big days.’ He was among the finest public speakers of his time and a true wordsmith who served as an inspiration for generations of broadcasters who strived to be artists as well as communicators.”
iHeartMedia Adopts Shareholder Rights Plan. Also known in the financial business as the “poison pill,” the shareholder rights plan is designed to prevent a hostile takeover bid. iHeartMedia states that its board of directors is approving “the adoption of a short-term stockholder rights plan in order to protect the best interests of all iHeartMedia stockholders during the current period of high equity-market volatility and price disruption. The board adopted the rights plan at this time due to the unprecedented impact of the COVID-19 pandemic on equity market valuations; the complex nature of the company’s capital structure; to enable all of iHeartMedia’s stockholders to realize the full potential of their investment in the company in light of the inherent resilience of the company’s cash flow model and patient capital structure; and to protect the interests of iHeartMedia and its stockholders by deterring any entity, person or group from attempting opportunistically to gain undue influence over or control of iHeartMedia through open market accumulation or other tactics without paying an appropriate control premium.” Specifically, under this plan “the board has declared a dividend distribution of one right on each outstanding share of iHeartMedia’s Class A common stock, share of Class B common stock and warrant issued in connection with the Company’s plan of reorganization. The record date for such dividend distribution is May 18, 2020.”
Crossover Media Group Sales to Rep Quick Hits Media. The recently launched Quick Hits Media and Crossover Media Group Sales have struck a deal for the latter to provide ad sales for Quick Hits. Quick Hits was recently launched by veteran television journalist David Shuster and partners to “bring compelling conversations and expertise to news consumers via succinct, informative, 10-minute exchanges, covering the day’s top stories, that are polished, highly watchable and digestible on all screens.” Quick Hits says its team “boasts global journalism experience developed at news organizations including, among others, NBC, CBS, MSNBC, CNN, i24 News, NowThis News, Associated Press, and Investigative Journal, and informed by assignments and postings throughout the U.S., U.K., Germany, the Middle East, Southeast Asia and East Africa among other locales.” Crossover Media Group Sales managing member Sue Freund states, “It’s a new world in which news consumption has skyrocketed and consumers more than ever are seeking information and insights that are presented clearly, comprehensibly and succinctly by globally experienced, big-picture journalists. David and his colleagues bring decades of experience and complementary backgrounds to the task of keeping viewers informed of the critical issues of the day from a worldwide perspective.”
iHeartMedia Unveils SmartAudio COVID Recovery Program. The “SmartAudio COVID Recovery Program” is a suite of three new SmartAudio products that iHeartMedia says enable businesses to utilize its “unparalleled data and scale to re-engage with their loyal customers, and find new ones, as the nation’s economy begins to recover from the effects of the COVID-19 pandemic.” The company says businesses will also be able to use the new products to deliver tailored advertising messages based on local market data to ensure businesses are reaching their customers with messaging that fits their circumstances. The three new products in the suite are: SmartAudio COVID Community Recovery Index, SmartAudio Brand Loyalists, and SmartAudio Unlimited. iHeartMedia president of revenue and data operations Brian Kaminsky says, “The massive disruption created by the pandemic has caused brand loyalties to shift as consumers adapted to limited supplies and financial constraints – making them rethink what is essential. The SmartAudio data platform uses iHeartMedia’s best-in-class audience data and real-time inputs to give brands the power to reconnect with their loyal customers and find switchers as they enter the market in a post COVID-19 world.”
TALKERS News Notes. Today (5/7), Entercom’s Kansas City sports talker KCSP “610 Sports Radio” is hosting “The Tyrann Mathieu Foundation’s COVID-19 Relief Radiothon” to support children and families who are experiencing hardships from the global health pandemic. As part of the daylong event, KCSP will welcome celebrity guests at the top of each hour to help raise funds and awareness, including Chiefs safety and foundation founder Tyrann Mathieu, Chiefs quarterback Patrick Mahomes, Chiefs tight end Travis Kelce, former Chiefs running back LeSean McCoy, and more…..iHeartMedia Denver’s KOA “NewsRadio 850 AM & 94.1 FM” is extending its broadcast agreement with the University of Colorado Athletics Department and its exclusive multimedia rightsholder, Buffalo Sports Properties, for a 77th season. The deal means listeners will continue to hear all Buffs sports, including football as well as men’s and women’s game broadcasts. Mark Johnson will return this fall as the “Voice of the Buffs” for his 17th season of play-by-play reporting for Buffs football and men’s basketball…..AdLarge Media announces that with the return of NASCAR on Sunday, May 17, at Darlington Raceway, Motor Racing Network and Performance Racing Network are delivering the races to radio stations across America. AdLarge Media chief revenue officer Don Wachsmith says, “NASCAR is back! It couldn’t be at a better time as the country is starved for sports. Long time NASCAR fans are going to be glued to the radio broadcasts of these races and new NASCAR fans are going to find out what the excitement is all about. One of the special aspects of NASCAR is the relationship between the fans and the sponsors who support the sport. I can’t wait for the radio broadcasts to get going and for our advertisers to make that connection with fans, new and old.”…..Cadence13 partners with Headspace to create a slate of new and original podcasts dedicated to mindful living. The first, Radio Headspace, will launch later this month and will feature a daily, short-form meditation podcast hosted by Headspace co-founder and former Buddhist monk Andy Puddicombe in an effort “to help listeners cope with the heightened stress of our changing world.” Cadence13 chief content officer Chris Corcoran states, “As our daily routines are changing and the world we live in has brought on an unprecedented uncertainty, Headspace continues to offer a more mindful experience. There’s never been a better time to bring the Headspace experience into podcasting, and we’re thrilled to be their partner in this important venture, and at this important time.”
Newsmax TV Inks Carriage Deal with Mediacom Communications. Cable operator Mediacom Communications operates primarily in the Midwest and Southeast, reaching approximately 1.4 million households and businesses. This deal will put Newsmax TV in the company’s expanded basic package it calls Variety TV. Newsmax SVP of content distribution Andrew Biggers says, “Mediacom is one of the most respected operators in the industry and we’re pleased to partner with them in delivering Newsmax TV across their heartland footprint.” This pact means Newsmax now has distribution agreements with each of the top 10 pay TV operators in the U.S and Comscore reports Newsmax total household cume viewership is up over 200% from mid-2019, and viewership in the first quarter of 2020 outpaced the prior quarter by 74%.
COVID-19 Statistics and Projections, Unemployment Figures/The Economy, States Re-Opening, Black Jogger Slaying, and Presidential Race/Biden Allegations Among Top News/Talk Stories Yesterday (5/6). The number of confirmed COVID-19 cases in the U.S., the death toll, and projections about future infections; the expected release of the latest unemployment figures and the state of the U.S. economy; the numerous states planning to re-open their economies; the viral video revealing the shooting death of jogger Ahmaud Arbery by two white men in Georgia; and the presidential race and the sexual assault allegations against Joe Biden were some of the most-talked-about stories on news/talk radio yesterday, according to ongoing research from TALKERS magazine.
Financial Advisor Ric Edelman Is This Week’s Guest on Harrison Podcast. One of the preeminent financial advisors on radio in America today, Ric Edelman – founder of Edelman Financial Services and Edelman Financial Engines – is this week’s guest on the award-winning PodcastOne series, “The Michael Harrison Interview.” Edelman has been a major talk radio professional for nearly 30 years, currently airing on 80 stations coast-to-coast, as well as a longtime member of the TALKERS Heavy Hundred. He’s also produced several award-winning specials for public television and is a #1 New York Times bestselling author with 10 books on personal finance, including a best-selling children’s book on money. Harrison engages Edelman in a remarkably candid discussion about the economic impact of the COVID-19 pandemic and the intricacies of the “lives versus livelihood” debate dominating the national conversation. In the process, they take a deep dive into the psychology of America’s consumer culture and the nature of personal debt as it applies to the nation’s emotional profile. Don’t miss this extraordinarily timely and informative conversation! To listen to the podcast in its entirety, please click here or click on the player box marked “The Michael Harrison Interview” located in the right-hand column on every page of Talkers.com.
Music Radio News and Career Moves. Radio pro Dave Levora is back on the air in the Quad Cities after exiting iHeartMedia’s news/talk WOC-AM during the “employee dislocation” that took place back in January. He’s co-hosting mornings on Regional Media’s KQCJ-FM as the station flips from adult hits to alternative as “Planet 93.9.” He tells Regional’s Illinois News Now that he was finished with radio until the company’s Fletcher Ford offered him the chance to build a radio station on his terms…..The Toledo Blade reports that country WKKO “K-100” weekend personality Craig Snyder is recovering from COVID-19 at Ann Arbor Veterans Administration Medical Center. He tells the Blade that the doctors say he is getting better. He’s been in the ICU for two weeks and was in a different facility for a week and a half prior…..Entercom Boston helped raise funds to provide 156,684 meals for people in need through the Greater Boston Food Bank. The “Feed New England Radiothon” took place on Tuesday (5/5) and was presented by local grocery chains Shaw’s and Star Market. Helping in the cause were celebs including pop star Joe Jonas, singer and songwriter Charlie Puth, singer and songwriter Noah Cyrus, legendary Boston comedian and actor Lenny Clarke, and New England Patriots safety and three-time Super Bowl champion Devin McCourty.