Tag: Ad Sales

Industry Views

Pending Business: The Agony of Complacency

By TALKERS | by TALKERS

By Steve Lapa
Lapcom Communications Corp
President

imWhat happens when the world-wide leader is for sale? When they stopped spanning the globe 25 years ago, I thought the budget cut would help the leader. I could still hear the great Jim McKay describing the agony as Vinko Bogataj rolled down that ski slope in utter defeat. There were so many different images of the thrill of victory, but for most of the 37 seasons of “Wide World of Sports,” the agony of defeat was forever connected to that helpless Yugoslavian skier.

Maybe the real story of Disney/ABC/ESPN’s “Wide World of Sports” is lost in the silo of being first in on the marketing ladder and not recognizing opportunity.

The world-wide leader was the first to televise Wimbledon, the Indy 500, and who could forget the Pro Bowlers Tour? Not recognizing the need to expand into targeted sports coverage, pre-empt competitive efforts, and experiment with new media may be a flaw in an otherwise crown jewel. Did Mickey Mouse see the “Rugrats” coming? You mean history repeats itself when the successful get complacent and positive paranoia is the domain of the dot-com entrepreneurs?

Ok, it’s getting a little heavy here. This column is about sales and marketing, not business theory or case studies. Or is it?

The lessons here are classic and are a direct connect to your commission check.

ESPN is searching for answers, and when billions in ad sales, cable fees, streaming subscriptions and theme park attendance isn’t enough to goose the growth curve, well, Houston, we’ve got a problem. But let’s learn how to work with what surrounds us.

— What are the biggest challenges to your business base?

— Can you identify the challenges in your control, and which are not?

— How would you rank your competitors?

— As your local ad market shifts into more digital advertising, who are the winners?

— Can you name the five biggest digital-social media ad spenders in your market?

— Do you keep updated on new ad marketing opportunities presented to your clients?

Forgive the blurry lines that connected the dots in the Disney-ABC-ESPN story. The business lesson, however, is clear. Sellers can only control what they are asked to sell. But when complacency sets in at any level, take a time out and rethink your playbook.

Steve Lapa is the president of Lapcom Communications Corp. based in Palm Beach Gardens, FL. Lapcom is a media sales, marketing, and development consultancy. Contact Steve Lapa via email at: Steve@Lapcomventures.com.

Industry Views

Pending Business: The Fastest Billboards

By TALKERS | by TALKERS

By Steve Lapa
Lapcom Communications Corp
President

imUntil NASA approves company logos on rockets, the fastest billboards an advertiser can buy move at over 200 miles per hour, weigh less than seven ounces and are three-hundredths of an inch thick.

Who wants fast-moving billboards? The longer you can read the message the better, right? Not a problem when a marketer identifies a hard-to-reach target combined with an engaging new opportunity. No, these are not the colorful logos you see on NASCAR vehicles or the old school logos on Formula 1 cars. These are the new-age digital billboards on Formula 1 race cars.

These new billboards are the first of their kind, strategically placed on Formula 1 cars. These magnificent machines, featured at races around the world, can reach speeds of nearly 250 miles per hour. When a race car is moving that fast every ounce of weight counts, hence the paper-thin design. You see (excuse the pun) it is all about a camera angle and what the viewer sees when TV coverage cuts to that strategically placed camera and over 2 million viewers are looking on. Angles count.

Formula 1 racing not a threat to local radio ad sales, you say? Not yet, but when over 13 million people watch the top 12 Grand Prix races worldwide, it’s just a matter of time. The Formula 1 billboard lessons for local sellers and managers are not simple “how many calls, how many closes?” The Formula 1 billboard story is about:

— Sales and marketing innovation in a sport that is nearly 130 years old. The idea of creating a paper-thin, super lightweight digital billboard is an amazing accomplishment.

— Try again. How many times have you pitched a package to an advertiser who told you what was wrong with your package, only to lead to frustration at not winning the business? Can your manager quickly adapt to the advertisers’ needs? Managers, please read that last sentence carefully. The designers of the digital billboard were sent back to the drawing board until the weight and thickness worked for these incredible race machines.

— While you are thinking about getting your pitch together, somebody is already moving forward. In plain English: you snooze, you lose.

— Collaboration is the way to win. It took sellers working with engineers, working with marketers to make the concept work. How about you? Are you comfortable selling in collaboration with teammates?

The sales and marketing innovation clock never stops. How about you? Is your learning clock still ticking?

Steve Lapa is the president of Lapcom Communications Corp. based in Palm Beach Gardens, FL. Lapcom is a media sales, marketing, and development consultancy. Contact Steve Lapa via email at: Steve@Lapcomventures.com. Steve Lapa will be moderating the “Generating Revenue” panel at TALKERS 2023 on Friday, June 2 at Hofstra University.

Industry Views

Pending Business: AI Meets Sales

By TALKERS | by TALKERS

By Steve Lapa
Lapcom Communications Corp
President

Talk radio - PodcastHave you picked up the most recent buzz around Artificial Intelligence? It’s hard to miss it.

Seems like the AI buzz is getting louder as more companies face the pressure to improve efficiency and profitability during this roller coaster economy. From Silicon Valley’s tens of thousands of layoffs to Steak ‘n’ Shake closing 30 locations, the heat is on.

Companies vested in the terrestrial radio business have known this pressure for years as we function in a world of single-digit growth and AM radio stations going dark as the real estate is worth more than the FCC license. For the first time, some of the players on the podcast side are feeling the financial heat as the congested podcast world fights for highly competitive ad dollars.

How can AI be a resource in the broadcast radio and podcast ad sales world? Here are two examples of what could be around the corner on your next sales email, Zoom or from the office phone pitch.

— AI audio/phone recognition. Imagine software tracking your phone pitch or Zoom call collecting phrases that identify rate objections, efficiency objections, competitive objections, talent objections, even content objections. Management teams skilled in reviewing the “phrase data” analyze everything from the number of times the objection is raised to the category or tenure of advertiser raising the objection(s). Fast forward to solutions. If your team is made up of multiple sellers with various levels of experience and similar objection(s) appear frequently, management responses and adjustments happen faster, with less stress as the numbers tell the story, not the seller in a confessional. Those adjustments appear in coaching bubbles on your screen as you engage.

— AI shows us the phrase that pays. By now you should know many of the key words and phrases that are sales friendly, grab attention and move you to a close. As well as the opposite – those dreaded turn-off words that turn a warm conversation into stone-cold ghosting. What if the AI software interfaces with your emails? AI could be programmed to identify the key phrases that help close a deal as well as those that are deal busters. I once attended a sales seminar that coached away from using the word “contract.” Not a good takeaway for me. All I could imagine was the legal team slapping their foreheads.

Something tells me the AI software discussed already exists working in the field somewhere helping a sales team become more efficient and crushing the earnings barrier. It’s only a question of when our radio/audio world will be smart enough to adapt the tools for a smarter sales path.

Steve Lapa is the president of Lapcom Communications Corp. based in Palm Beach Gardens, FL. Lapcom is a media sales, marketing, and development consultancy. Contact Steve Lapa via email at: Steve@Lapcomventures.com

Front Page News Industry News

Friday, August 5, 2022

By Editor | by Editor

NOW POSTED: This Weekend’s Installment of “The Michael Harrison Wrap: An Overview of the National Conversation.” The latest installment of the one-hour weekend special, “The Michael Harrison Wrap,” that looks back each week at the hottest topics discussed in American talk media per the research of TALKERS, is now posted. This new episode titled, “Mixed Messages,” looks back at this past week of 8/1 to 8/5. The program features guests (in order of appearance): Kevin Casey, executive editor, TALKERS; Harry Hurley, talk show host, WPG, Atlantic City; Jack Heath, talk show host, The Pulse of NH, New Hampshire; Richard Neer, talk show host, WFAN, New York; and Greta Van Susteren, talk show host, Newsmax TV. The show airs weekends (Friday evenings to Sunday nights) on almost 100 broadcast signals and networks across the U.S. and U.K as well as having developed a significant international following as a podcast. To listen to this week’s episode, please click here. To view the latest TALKERS topic research, please click here. “The Michael Harrison Wrap” is available in syndication via Talk Media Network to stations across America on a market exclusive basis. For affiliation information, please click here or call 616-884-8616.

iHeartMedia Q2 2022 Revenue Up 10.7%. The company reports that its 2022 second quarter consolidated revenue was $954 million, an increase of 10.7% over the same period in 2021. For the quarter, iHeartMedia posted net income of $15.2 million compared with the net loss of $32 million it reported for Q2 of 2021. iHeartMedia reports financial data in three segments: the Multiplatform Group (broadcast, networks, and sponsorships & events), Digital Audio Group, and Audio & Media Services Group. The company says revenue from the Multiplatform Group increased $27.5 million, or 4.5% year-over-year, primarily as a result of the continued recovery from the impact of the COVID-19 pandemic. Broadcast revenue grew $12.2 million, or 2.7%, driven by higher spot revenue and political advertising revenue as 2022 is a midterm election year, partially offset by lower trade and barter revenue due to the impact of the timing of the iHeartRadio Music Awards show, while Networks grew $3.9 million, or 3.2%. Revenue from Sponsorship and Events increased by $9.5 million, or 33.2%, primarily as a result of the return of live events. Revenue from iHM’s Digital Audio Group increased $54.6 million, or 27.6% compared to the same period in 2021. Digital, excluding podcast revenue, grew $22.4 million, or 15.5%, driven by increased demand for digital advertising. Podcast revenue increased by $32.3 million, or 60.4%, driven by higher revenues from the development of new podcasts as well as growth from existing podcasts. iHeartMedia chairman and CEO Bob Pittman says, “We’re pleased to report another quarter of solid results for iHeart in terms of consumer usage, revenue and earnings growth and, most importantly, strong free cash flow generation. The Digital Audio Group continues to deliver industry-leading growth, and our Multiplatform Group continues to demonstrate that it is a growth engine for the company as well. As the #1 audio company in America across broadcast radio, digital radio and podcasting – and the largest consumer reach audio company in the U.S. by far, we remain committed to building our businesses for future growth and continuing to deliver both trusted companionship to our listeners and significant and unique value to our advertising partners.”

Audacy Q2 Net Revenue Rises 5%. Citing “declining macroeconomic conditions,” Audacy reports net revenue of $319.4 million, an increase of 5% over the same period in 2021. The company says that core spot revenue was $200.5 million – flat compared to the second quarter of 2021, and digital revenue was $69.3 million, up 19% compared to the second quarter of 2021. The company reports a net loss of $773,000 in Q2 of 2022 compared to the net income of $1.4 million it reported during the same period a year ago. Audacy breaks down its revenue by format categories and says that the news/talk category revenue (news/talk and all-news stations) was $51.8 million, an increase of 4.2% over the same period in 2021. Audacy president and CEO David Field comments, “After a very strong first quarter in which we grew revenues by 14% and significantly increased margin, our second quarter results were adversely impacted by declining macroeconomic conditions and ad market headwinds which reduced our top line growth to 5%. While we navigate the turbulent current market conditions, we are excited by our future growth potential across our scaled, multi-platform businesses, capitalizing on a number of important recent developments that include an enhanced national sales organization, expanded podcast and streaming audio networks, and during the second half of this year, the rollout of a new, reimagined digital platform and ad tech capabilities that will enable us to unlock pools of ad demand and supply that we can’t effectively monetize today. Our transformational development over the past couple of years has meaningfully enhanced our competitive position, strengthening our capacity to serve listeners and customers and enabling a powerful set of opportunities for revenue and EBITDA growth in the dynamically growing audio market.”

Audacy Gets Listing Standards Notice from NYSE. The company received notification from the New York Stock Exchange that its Class A common stock is not in compliance with the exchange’s continued listing standard requiring a minimum average closing price of $1.00 per share over 30 consecutive trading days. The notice does not result in the immediate delisting of the common stock from the NYSE. Audacy says it plans to notify the NYSE that it intends to regain compliance and is considering all available options that are in the best interests of the company and its shareholders. Audacy can regain compliance during a six-month cure period if, on the last trading day of any calendar month during the cure period, the common stock has a closing share price of at least $1.00 and an average closing share price of at least $1.00 over the 30 trading-day period ending on the last trading day of that month.

Salem Media Group Revenue Climbs 7.7% in Second Quarter of 2022. Reporting its financial data for the second quarter of 2022, Salem Media Group reveals total revenue of $68.7 million, an increase of 7.7% over the same period in 2021. The company also reports net income of $9.1 million, an increase of more than 300% from the net income of $2.25 million reported in the second quarter of 2021. Salem reports in three segments: Broadcast, Digital Media, and Publishing and for Q2 of 2022, net broadcast revenue increased 12.1% to $52.5 million. Digital Media revenue increased 4.5% to $10.8 million, while Publishing revenue decreased 18.5% to $5.4 million.

Saga Communications Second Quarter Net Revenue Up 6.3%. For the second quarter of 2022, Saga Communications, Inc posts net revenue of $29.8 million, an increase of 6.3% over the same period in 2021. Station operating income increased 10.6% to $9.3 million and operating income was $5.4 million compared to $4.6 million for the same quarter last year. Free cash flow was $3.2 million in Q2 of 2022 compared to $4.2 million for the same period last year. Capital expenditures for the quarter were $2.6 million compared to $921 thousand for the same period last year. Capital expenditures for the quarter included the $1.1 million purchase of a building in Norfolk, Virginia that will replace the company’s existing leased studio and office facility. Saga reports net income of $3.8 million for the second quarter of 2022 compared to net income of $3.3 million for the same period a year ago.

Audacy and CBS Sports Digital Patner for Content Distribution and Ad Sales. This exclusive, multi-year deal between Audacy and CBS Sports Digital makes Audacy the exclusive, ad sales and distribution partner for CBS Sports’ network of sports podcasts. The press release states that CBS Sports Digital has grown to reach more than 90 million monthly active users, making it the second-largest sports group in the U.S, and with more than 65 shows and nearly 100 million downloads in 2021. Audacy EVP of digital sales Ken Lagana says, “We are incredibly excited to be partnering with CBS Sports in the podcasting space – properties I know well from my time spent there. Adding this family of content to our roster provides Audacy with a number of the leading sports, fantasy sports and betting podcasts, areas we have enjoyed significant success to date and are important to our clients.  This partnership could not come at a better time with football season fast approaching.”

TALKERS News Notes. The John Fredericks Media Network announces a programming agreement for the newest member of its growing portfolio of radio stations as the network’s programming is now airing on Chesapeake-Portsmouth Broadcasting Corporation’s WTJZ-AM, Portsmouth, Virginia. JFMN chief operating officer Anne Fredericks says, “The Norfolk market is critical to our Virginia network as it represents the biggest U.S. naval base in the world at a very uncertain time for our nation’s Navy personnel. The uncertainty of potential hostility in the Asian perimeter and the South China sea makes this opportunity more important than ever. We will continue to provide all our listeners with extensive and in-depth coverage of China’s military and economic moves in the area, as well as top-flight analysis of the evolving events.”…..FOX Sports Radio’s LaVar Arrington announces an addition to his Up On Game Presents podcast lineup as musician, songwriter and creative director Flash Garments launches the “Under Appreciated with Flash Garments” show. Arrington says, “We’re super excited to have Flash Garments join the Up On Game Presents lineup with the launch of his ‘Under Appreciated’ podcast. Flash knows everybody, is very well respected, and has a lot to say! I think listeners will really enjoy this inspiring and enlightening program, and we look forward to sharing it with our audience every Friday!”…..WNRI, Woonsocket, Rhode Island talk host John DePetro has been filling in this week for WPHT, Philadelphia’s Dawn Stensland on her 10:00 am to 12:00 noon program…..The GCN-syndicated program “Classic Radio Theater with Wyatt Cox” adds new affiliate stations as KVOE-AM, Emporia, Kansas and KGEZ-AM, Kalispell, Montana adds the show to their program schedules. Cox comments, “I grew up on Sunnyslope Street in Emporia and listened to KVOE, enjoying some of the great music of the 60s and the fun personalities like the late Roger Hartsook. It’s a source of pride to be back in Emporia, if just virtually, every weekday.”

Video Tribute to Rich Stevens. The radio personality died on July 30 after suffering a heart attack. Rich Stevens enjoyed a career in music radio as well as in the talk radio format, hosting a program on Hubbard Radio’s WFTL, Fort Lauderdale. “Radio’s Best Friend” Art Vuolo put together a tribute video that you can see here.

The Economy Top News/Talk Story for Week of August 1-5. The state of the U.S. economy – the still-high cost of food and gasoline and the threat of a recession – was the most-talked-about story on news/talk radio this week, landing atop the Talkers TenTM. At #2 this week was a tie between partisan politics, the elections, and abortion rights, followed by House Speaker Nancy Pelosi’s trip to Taiwan tied with the related U.S.-China relations at #3. The Talkers TenTM is a weekly chart of the top stories and people discussed on news/talk radio during the week and is the result of ongoing research from TALKERS magazine. It is published every Friday at Talkers.com. See this week’s complete chart here.

Front Page News Industry News

Tuesday, January 11, 2022

By Editor | by Editor

Attorney Arthur Aidala to Host Nightly Show on Salem’s ‘AM 970 The Answer.’ New York news/talk WNYM “AM 970 The Answer” adds Big Apple attorney Arthur Aidala to the daily lineup with 6:00 pm to 7:00 pm “Aidala Power Hour: Making The Case For The City He Loves” program. Salem Media Group New York operations manager Matthew Sambolin says, “Arthur Aidala puts on a show in the courtroom, and now he gets to do it in front of the biggest judge of all – the New York City Tri-State region. Can’t wait to hear what he brings to afternoon drive, with no objections!” Aidala is the managing partner of the Law Offices of Aidala, Bertuna & Kamins, P.C. and the former senior DA of Kings County, New York. He currently represents such high-profile clients as Alan Dershowitz, former NYC Mayor Rudy Giuliani, and Harvey Weinstein. He has been a recurrent guest on ‘The Joe Piscopo Show’ and ‘Radio Night Live’ with Kevin McCullough, as well as a legal commentator for 12 years on FOX News Channel. Aidala says, “I am honored and excited to join the talk radio team lineup at ‘AM 970 The Answer.’ With the ‘Power Hour’, we will be sitting down with the key New Yorkers to get to the heart of what makes this city tick.”

Vining Named PD at Cumulus Media’s ‘Talk 99.5’ in Birmingham. Talk radio pro Valerie Vining is named program director for Cumulus Media’s news/talk WZRR-FM, Birmingham “Talk 99.5.” Vining has been serving as morning drive co-host of the “Dixon & Vining” program (with Richard Dixon), a role in which she will continue. Prior to that, she spent more than 13 years as news director for Cumulus Birmingham. Vining says, “I am absolutely thrilled to have the opportunity to take on the role of program director for WZRR ‘Talk 99.5’ Birmingham. My radio career, which spans over 30 years, has prepared me for this moment and challenge and I look forward to taking my team to the next level. Thank you to James Robinson and Ryan Haney for believing in me and my abilities. I’m so proud to work for Cumulus Media.”

Ramsey Solutions Hosts Free ‘Building Wealth’ Livestream. This Thursday (1/13), nationally syndicated radio star Dave Ramsey will host a free livestream at 8:00 pm ET titled, “Building Wealth in 2022.” Joining Ramsey will be New York Times bestselling author Rachel Cruze and host of “The Fine Print” podcast, George Kamel. According to Ramsey Solutions’ State of Personal Finance study, more than half of Americans (56%) feel behind on investing. And 42% aren’t saving for retirement at all. Dave Ramsey says, “There are a lot of investing trends right now claiming they’re the best way to get rich. But I’ve done stupid with a lot of zeros at the end, and I’ve coached people who hit bottom from bad investments. From my 30 years on the radio, I’ve seen over and over that real millionaires follow a proven plan for their money, not a get-rich-quick scheme. This free event will show you it’s possible for you too. Now is the time to prepare for your future.”

On-Air Changes at iHeartMedia’s ‘XTRA 1360’ San Diego. Drive time changes take place at iHeartMedia’s sports talk KLSD-AM, San Diego “XTRA 1360.” New to morning drive is “The Hartman and Rich O Show” with Steve Hartman and Rich Ohrnberger and in afternoon drive, the “Jon and Jim” show with Jon Schaeffer and Jim Russell debuts. Hartman and Ohrnberger currently work together on FOX Sports Radio and have successfully hosted together on XTRA 1360’s “Loose Cannons” show. Schaeffer and Russell also host “The Wrap-Up Show” following San Diego Padres games. “The Herd” with Colin Cowherd continues to air weekdays from 9:00 am to 12:00 noon, followed by “The Darren Smith Show” from 12:00 noon to 3:00 pm. iHeartMedia San Diego market president Melissa Forrest says, “This exciting new lineup caters to the desires of sports fans in San Diego. In addition to providing the very best sports talk, we’ll also continue to provide our listeners with unparalleled access to the NFL, the Padres, San Diego State University athletics, and all San Diego sports news.”

BIN: Black Information Network Wins Innovation Award. The Black American-targeted radio format from iHeartMedia – BIN: Black Information Network – wins the 2022 BIG Innovation Award in the media category from the Business Intelligence Group. BIN: Black Information Network was launched in June of 2020 as a 24/7 comprehensive national audio news network dedicated to providing an objective, accurate and trusted source of continual news with a Black voice and perspective. It is focused on service to the Black community and providing an information window for those outside the community to help foster communication, accountability and a deeper understanding. It is heard over the air in 32 markets and is distributed nationally through the iHeartRadio app. Business Intelligence Group COO Maria Jiminez says, “Innovation is driving growth in the global economy. We are thrilled to be honoring Black Information Network as they are one of the organizations leading this charge and helping humanity progress.” BIN president Tony Coles comments, “Innovation has been one of BIN’s core values since our inception. It drives us to keep growing and creating spaces for the Black community to hear and contribute to the news that matters most to them. It’s an honor to be recognized with an incredible lineup of organizations and individuals who share the value of innovation and prove it in their work every day.”

AdLarge and G Networks Announces Sales Partnership. The two firms announce that they have entered into an ad sales partnership that will create “a new dynamic and impressive ad sales powerhouse in network audio.” In addition to continuing to represent content producers, AdLarge will oversee the management, sales, and fulfillment of the network audio ad sales inventory for both companies. G Networks will continue to offer and affiliate their premium programming and services through their existing affiliations team to radio stations across the U.S. G Networks president Warren Friedland states, “We’re excited to partner with AdLarge. AdLarge has a reputation for delivering innovative campaigns to help brands reach their media goals. AdLarge’s ad sales efforts coupled with our own extremely targeted networks will lead to a better return on investment for advertisers, brands, and agencies.” AdLarge co-CEO Gary Schonfeld adds, “This unique partnership will enhance our already robust ad sales networks, as well as generate greater critical mass and increased coverage of major markets. This is a win-win for the advertisers and the network audio community. The partnership with G Networks will greatly benefit the audio campaigns of our advertisers and agency partners.”

TALKERS News Notes. Personality Jesse Watters is named host of FOX News Channel’s 7:00 pm ET hour. The new program, “Jesse Watters Primetime” will launch on January 24. Watters will continue his current role as a co-host on “The Five.” FOX News Media CEO Suzanne Scott says, “Jesse’s versatility and hosting acumen has grown exponentially over the last five years, and he has developed a deep connection to the audience through two hit shows, ‘The Five’ and ‘Watters’ World.’ We look forward to watching him expand his connection even further through this new solo weeknight hour.”…..Cumulus Media and DCP Entertainment unveil the second season lineup for DCP’s award-winning podcast, “Say Their Name,” on the Cumulus Podcast Network. The series focuses on the stories of Black individuals who were assaulted and killed by police and in ‘Stand Your Ground’ states, with an emphasis on the women who often get overlooked. The first episode in the series marks the one-year anniversary of the attack on the United States Capitol with a look back at Miriam Carey, who was killed in 2013 by law enforcement.

Broadcasters Foundation to Honor Lesley Visser with Lifetime Achievement Award. Sports media legend Lesley Visser is being honored by the Broadcasters Foundation of America with its Lifetime Achievement Award to be presented during the Golden Mike Award gala and fundraiser, being held on March 14, at the Plaza Hotel in New York City. Visser is the only sportscaster – male or female – to have worked on network broadcasts of the Final Four, the Super Bowl, the World Series, the NBA Finals, the Triple Crown, the Olympics, the U.S. Open, and the World Figure Skating Championship. BFoA Foundation chairman Scott Herman says, “Lesley has an extraordinary number of ‘firsts’ in her accomplished and impressive career. We’re very proud to recognize her many accomplishments, not only as a pioneering female sportscaster, but as a prominent leader in sports broadcasting, overall.” Visser says, “I am enormously honored to be recognized by the Broadcasters Foundation of America, which is vital to our colleagues who find themselves in need of help during times of unimaginable hardship. It’s essential that we acknowledge and support such a charitable endeavor.”

COVID-19, Voting Rights, January 6, Midterm Elections, Economy/Supply Chain, U.S.-Russia Relations, and Bob Saget Passing Among Top News/Talk Stories Yesterday (1/10). The soaring rate of COVID-19 cases in the U.S., the Omicron variant, vaccine mandates, and school policies; President Joe Biden’s pressure to change filibuster rules for voting rights legislation; the investigation into the January 6 Capitol attack; the November midterm elections and Joe Biden’s low approval ratings; the state of the U.S. economy and the ongoing supply chain woes; the U.S. and Russia negotiate over Ukraine; and TV icon Bob Saget dies unexpectedly at 65 were some of the most-talked-about stories on news/talk radio yesterday, according to ongoing research from TALKERS magazine.