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Friday, February 4, 2022

| February 4, 2022

NOW POSTED: This Weekend’s Installment of “The Michael Harrison Wrap: An Overview of the National Conversation.” The latest installment of the one-hour weekend special, “The Michael Harrison Wrap,” that looks back each week at the hottest topics discussed in American talk media per the research of TALKERS magazine, is now posted. This new episode titled, “Off to the Races,” looks back at this past week of 1/31 to 2/4. The program features guests (in order of appearance): Kevin Casey, executive editor, TALKERS magazine; Ricard Neer, talk show host, WFAN, New York; Grace Curley, talk show host, WRKO Boston; Tom Shattuck, talk show host, WTIC, Hartford; Steven Ebert, commentator, AM 970 The Answer, New York/attorney, Cassin & Cassin LLP; and Victoria Jones, executive director, DC Radio Company. The show airs weekends on WONK-FM, Washington, DC; WTIC, Hartford; KSCO, Santa Cruz, CA; KDFD, Denver; KFNX, Phoenix; KTLK-FM, St. Louis; WPG, Atlantic City, NJ; SuperTalk 99.7 WTN, Nashville; KMZQ, Las Vegas; WVLY, Wheeling, WV; WTRW-FM, Scranton/Wilkes Barre, PA; WVOX, Westchester, NY; KBDT, Dallas; KQSP, Minneapolis; KBKW, Aberdeen, WA; WGDJ, Albany, NY; WJFN-FM, Richmond, VA; WZFG, Fargo; KTGO, Tioga, ND; KWAM, Memphis; K-NEWS, San Luis Obispo; WGMD, Rehoboth Beach, DE; WCHM, Clarkesville, GA; WPHM, Port Huron, MI; KSYL, Alexandria, LA; KTOE, Mankato, MN; WCED, DuBois, PA; K-NEWS 101.3, Owensboro, KY; WWTK, Sebring, FL; WSAR-AM/FM, Fall River, MA; WIZM-AM/FM, La Crosse, WI; WMVA, Martinsville, VA; KQEN, Roseburg, OR; the Virginia Talk Radio NetworkCRN Digital Talk Radio NetworkPodcast Radio, UK and many more. To listen to this week’s episode, please click here. To view the latest TALKERS magazine topic research, please click here. “The Michael Harrison Wrap” is now available in syndication via Talk Media Network to stations across America on a market exclusive basis. For affiliation information, please click here or call 616-884-8616.

Andrew Wilkow’s Program Moves to Salem News Channel. Conservative media personality Andrew Wilkow is joining Salem Media Group’s OTT platform Salem News Channel (SalemNewsChannel.com) effective February 15. The “Wilkow!” program – billed as “a combination of breaking news from the day, and what to make of it from the host’s perspective” – will air weekdays from 5:00 pm to 6:00 pm ET.  Wilkow has hosted a regular program on The Blaze TV for the past seven years. This move to Salem News Channel ends that relationship. Wilkow also hosts “Wilkow Majority” on SiriusXM and that show will continue. Wilkow says, “I cannot wait to move ‘Wilkow!’ onto the Salem News Channel. The 5:00 pm hour is the starting point of the evening news cycle. Our plan is to give the viewer an hour of live TV that combines perfectly executed political analysis and whatever breaking stories are happening. This is not going to be a clone program. Starting February 15, we are going to bring passion and fire to the 5:00 pm hour every day.” Salem says the program will originate out of Salem’s New York City studio in Lower Manhattan and will be the first of many TV-only hours being produced by SNC. The Salem News Channel is also home to video simulcasts of Salem Radio Network’s shows including: Hugh Hewitt, Mike Gallagher, Dennis Prager, Sebastian Gorka, and Larry Elder. Salem SVP of spoken word formats Phil Boyce adds, “Andrew is a perfect fit for SNC and all of the hosts already there. Andrew has carved out a name for himself on the Sirius Patriot Channel. His many followers will have a great time watching him on our new TV network.”

KYW Newsradio Names Kevin McCorry News Director. Radio news pro Kevin McCorry joins Audacy’s all-news KYW-AM/WPHI-FM, Philadelphia as news director, effective February 28. In this role, McCorry will oversee editorial coverage across the station’s broadcast, digital, and podcasting departments and will be responsible for planning and executing in-depth original multiplatform reporting projects. McCorry was most recently managing editor at crosstown public media outlet WHYY. Audacy Philadelphia SVP and market manager David Yadgaroff says, “KYW Newsradio’s influence and legacy is unmatched in Philadelphia, and its community-focused journalism has only grown stronger over the years. We’re happy to welcome Kevin and so excited to see and hear his impact on the continuing evolution of our modern multimedia newsroom.” McCorry comments, “I’m thrilled to lead KYW’s news team as it starts a new chapter and grows its capacity for ambitious, original, multimedia journalism. As a Philly native, I know that KYW Newsradio holds a special place in the hearts and habits of many people in our region, and the talent in this newsroom is immense. The bottom line for any news operation is trust, and I’m beyond excited to continue to build KYW’s trust among more of our region’s listeners and readers by bringing my passion for smart, fair, in-depth news and storytelling to this esteemed organization.”

iHeartMedia Presents Fourth Annual ‘iHeartRadio Podcast Awards.’ Last night, the fourth annual iHeartRadio Podcast Awards took place virtually. The program was exclusively video streamed on iHeartRadio’s YouTube channel and Facebook page and broadcast across iHeartMedia radio stations nationwide and on the iHeartRadio app. Pop star Dua Lipa presented the Podcast of the Year award to Sarah Marshall and Michael Hobbes for their “You’re Wrong About” podcast. (Podcast of the Year was determined by popular vote via Twitter. The rest of the categories were determined by a panel of judges.) Other winners of note include: “The Daily” from The New York Times in the Best News Podcast category; “The Bill Simmons Podcast” from The Ringer/Bill Simmons in the Best Sports Podcast category; and “Pod Save America” from Crooked Media in the Best Political Podcast category. You can see all the winners here.

Edison Research and Ad Results Media to Present 3rd Annual Podcast Super Listeners Study Results. On February 16, Edison Research and Ad Results Media will present the results of the third annual “Super Listeners” study. “Super Listeners” are defined as consumers who listen to five or more hours of podcasts weekly and are the people most likely to hear podcasting ads, and to have an opinion about them. During the webinar, Ad Results Media partner and CEO Marshall Williams and Edison Research WVP Tom Webster will walk attendees through an exclusive look at those who spend the most time listening to podcasts including: how Super Listeners feel about the number of ads in podcasts and the length of ad breaks; their attitudes about host-read ads versus pre-recorded ads versus sponsorships; how podcast advertising affects intent to purchase and other brand fit measures; plus more. You can register for the webinar here.

TALKERS News Notes. Chicago media writer Robert Feder reports that Good Karma Brands’ sports talk WMVP-AM “ESPN 1000” is putting Chicago sportscasters Peggy Kusinski and Dionne Miller together to host a new, weekly program that will air on the station on Saturdays from 11:00 am to 1:00 pm. WMVP director of content Danny Zederman says, “We are really excited to have Peggy and Dionne on our team and know the fans will enjoy this duo. I think it’s going to be great.”…..Tomorrow (2/5), FOX Sports Radio personality Joy Taylor, co-host of “The Herd with Colin Cowherd” and host of “The Joy Taylor Show” weekend program, is teaming up with Dr. Jen Welter, the first female coach in the NFL and the Semi-Pro Football San Diego Rebellion, to give female youth in Los Angeles the opportunity to learn the game of flag football. The program is being presented by The Joy Taylor Foundation and Dr. Welter’s Grrridiron Girls organization, the free flag football camp will be held at St. Frances X. Cabrini Catholic School in Los Angeles for girls ages 8-18. Dr. Welter, who has hosted over 30 Grrridiron Girls football camps to date, will lead on-the-field training, teaching the fundamentals of flag football while inspiring self-confidence, sisterhood and empowerment. In addition, Taylor will host “The Joy Taylor Show” live from 11:00 am to 1:00 pm PT at the camp. All participants will have the opportunity to hear from Taylor and ask her questions about her career in sports…..iHeartMedia unveils a new podcast hosted by pop star Dua Lipa titled, “Dua Lipa: At Your Service,” which was conceived and produced by Studio 2054 Productions. The weekly interview-style podcast will feature a special guest alongside Dua Lipa for “refreshing and thought-provoking conversations brimming with tools, tips, recommendations and inspiring stories.” The first episode will be available February 11 in English on iHeartRadio and everywhere podcasts are heard. The podcast will also be available to listeners in Spanish, Portuguese and French. Upcoming guests will include Elton John, Megan Thee Stallion, Russell Brand, Bowen Yang as well as South Korean rapper CL, author Lisa Taddeo, British Vogue editor-in-chief Edward Enninful, novelist Hanya Yanagihara, Iraqi human rights activist Nadia Murad, and more.

Museum of Innovation and Science Hosts WGY-AM Exhibit. The Museum of Innovation and Science in Schenectady, New York is presenting an exhibit of the history of WGY-AM from its birth in 1922 to 1980 to coincide with the station’s 100th anniversary. A story by Northeast Public Radio’s WAMC, Albany details the exhibit. The station was put on the air by Schenectady-based General Electric. The museum’s Chris Hunter, VP of collections and exhibitions, says, “So, it was about 10th commercial station licensed in 1922. And because it was formed by GE’s publicity department, and not so much the engineers that formed a lot of the other early radio stations, they really placed a premium on entertainment and, kind of, the development of broadcasting.” The exhibit, called WGY: Radio’s Laboratory Celebrates Its Centennial, will be at the museum through May 8. It contains about 50 photos from its first 58 years, including the one above showing FDR doing one of his fireside chats. Hunter says, “So this one of Roosevelt’s early fireside chats. They became really famous once he became president and he gave these personal talks every weekend, kind of comforting people through the Great Depression and World War II, but he kind of perfected the format while New York State Governor here on WGY.” Photo: miSci

COVID-19 Mandates, Masks, Vaccines & Politics Top News/Talk Story for Week of January 31 to February 4. The combination of COVID-19 mandates, mask & vaccine policies and the politics surrounding the pandemic came together as the most-talked-about story on news/talk radio this week, landing atop the Talkers TenTM. At #2 this week was the state of the U.S. economy, including the financial markets activity, soaring retail and oil prices, and the national debt, followed by rising violent crime in U.S. cities and the spate of police officers being killed at #3. The Talkers TenTM is a weekly chart of the top stories and people discussed on news/talk radio during the week and is the result of ongoing research from TALKERS magazine. It is published every Friday at Talkers.com. See this week’s complete chart here.

Monday, December 6, 2021

| December 6, 2021

Monday Memo: Humans’ Hubris. With “data now undeniable” about two super-human threats, media continue sending mixed messages instead of what consultant Holland Cooke calls “survival information.” And in this week’s column, he blames corporate cost cuts for confusion broadcasters are causing, and suggests how stations can “earn a reputation, get quoted, drive clicks, and sell sponsorships.” Read it here.

 

Pending Business: Inspect What You Expect. Radio sales pro Steve Lapa says that to “inspect what you expect” is “still one of the foundations of sales, sales management, and beyond. How about in your personal sales work? Do you inspect what you expect of yourself?” In today’s column, Lapa shares a quick study guide in how the “better-change-more” system works. Read it here.

Round Three of November PPMs Released. The third of four rounds of ratings information from Nielsen Audio’s November 2021 PPM survey has been released for 12 markets including: Portland, Charlotte, San Antonio, Sacramento, Pittsburgh, Salt Lake City, Las Vegas, Orlando, Cincinnati, Cleveland, Kansas City, and Columbus. Nielsen’s November 2021 sweep covered October 14 – November 10. Today, TALKERS magazine managing editor Mike Kinosian presents his Rating Takeaways from this group of markets. In Portland, Alpha Media’s news/talk KXL-FM soars to the #2 rank after climbing 1.6 share for a 7.1 share (weekly, 6+ AQH share) finish while iHeartMedia’s crosstown news/talk KEX is flat at a 3.1 share but falls to the #16 rank. Radio One’s news/talk WBT-AM/FM, Charlotte is up six-tenths for a 4.5 share finish and climbs to the #8 rank. iHeartMedia’s news/talk KFBK-AM/FM, Sacramento continues in the #1 rank after tacking on five-tenths for a 9.1 share finish. In Salt Lake City, Bonneville’s news/talk KSL-AM/FM remains in the #1 spot even though it shed 2.4 shares for a 7.5 share finish while iHeartMedia’s crosstown news/talk KNRS-AM/FM added four-tenths for a 7.2 share good for the #2 rank. You can see Mike Kinosian’s complete Ratings Takeaways for this group of markets (as well as the first two rounds) here.

Amy Crossman to Lead ESPN Cleveland. Sales and management pro Amy Crossman is promoted to market manager for Good Karma Brands’ ESPN Cleveland, taking over for Sam Pines who rises to SVP within the organization. Crossman most recently served as director of sales & marketing. In this new role, Crossman will oversee all content, marketing, and sales strategy for ESPN Cleveland and The Land on Demand. She says, “I appreciate the trust Sam Pines and the Good Karma Brands’ leadership team has put in me to lead and continue to grow a legacy brand. ESPN Cleveland has a passionate fanbase, loyal advertising partners and a dedicated team that we will continue to build in 2021 and beyond.” Pines says, “Amy embodies Good Karm Brands’ core values and takes a marketing first approach for our fans, advertising partners and teammates. She directly impacted our growth during a difficult and unique two years. I am excited for the future of ESPN Cleveland and our continued growth with Amy as Market Manager.”

Third Annual Podcast Super Listener Study Results to Be Revealed. On December 15, the results of the third annual Super Listeners study will be revealed during a webinar from Edison Research, iHeartMedia and Ad Results Media. The press release states that “Super Listeners” listen to five or more hours of podcasts weekly and are the people most likely to hear podcasting ads, and to have an opinion about them. Attendees will get an exclusive look at those who spend the most time listening to podcasts, their attitudes towards podcast advertising, and how they view podcasting in the greater media landscape. This year’s in-depth analysis of podcast super listeners further explores the perceptions of podcast advertising with specific insights on how super listeners feel about the number of ads in podcasts and the length of ad breaks; attitudes about host-read ads versus pre-recorded ads versus sponsorships; how podcast advertising affects intent to purchase and other brand fit measures; and ad-skipping behavior. You can register for the webinar here.

NuVoodoo: Omicron Raises Concern About COVID. According to the results of a recent NuVoodoo Media Services Quick Turn Study on Americans’ initial perceptions of the new Omicron variant of COVID-19, among people 18-64, 65% report being at least partially vaccinated for COVID-19, with nearly 1 in 5 who also report having had a booster shot. Of those surveyed who are either undecided, intend to get jabbed but haven’t yet done so, or who have no plans to get the shot, more than one-third of the study sample are still not vaccinated. Geographically, NuVoodoo found that respondents from the U.S. Midwest and South lag the rest of the country in total levels of inoculation but lead with better than 1 in 5 who do not intend to get vaccinated. NuVoodoo president Carolyn Gilbert comments, “The massive Omicron media coverage over the past few days has led to an overall increase in concern about COVID. It’s one-in-four in our sample overall, but increased concern among the vaccinated (29%) nearly doubles the concern among those who have not received their shot (17%). It may not seem intuitive based on the regional breakouts shown earlier, but increased concern since news of Omicron broke is most pronounced in the less-vaccinated South (28%), eclipsing concerns even in the highly vaccinated Northeastern U.S. (25%).” You can see more here.

COVID-19 Omicron Variant, CNN Fires Chris Cuomo, SCOTUS Abortion Arguments, Michigan School Shooting Case, January 6 Investigation, Chinese Military Aggression, Russia-Ukraine Concerns, and Bob Dole Dies Among Top News/Talk Stories Over the Weekend. The rising number of COVID-19 cases in the U.S. and the new Omicron variant; CNN fires Chris Cuomo as it investigates his role in protecting his brother, former New York Governor Andrew Cuomo; the Supreme Court’s hearing of arguments in the challenge to Mississippi’s 2018 restrictive abortion law; the twists and turns in the deadly Michigan school shooting; the House investigation into the January 6 Capitol attack and witnesses pleading “the Fifth”; China’s ongoing military build-up and aggression toward Taiwan; the concern over reports of Russian troops amassing at the Ukraine border; and former U.S. Senator and presidential candidate Bob Dole dies at 98 were some of the most-talked-about stories on news/talk radio over the weekend, according to ongoing research from TALKERS magazine.

Why Advertisers LOVE Podcasts

| December 9, 2020

By Holland Cooke
Consultant

 

BLOCK ISLAND, RI — Until the pandemic travel kibosh, I spent lots of time in conference rooms and on sales calls with station reps. And attending the presentation for “Super Listeners 2020: Podcasting’s Best Customers,” I felt the same mojo, if virtual. The podcast pitch writes itself.

Super Listeners 2020: Podcasting’s Best Customers

This is the second annual survey by Edison Research, partnered with PodcastOne and sponsored by Ad Results Media.

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