Industry News

Veteran Industry Executive Corinne Baldassano Exits Take On The Day, LLC

Radio industry legend Corinne Baldassano has exited her longtime position with Take On The Day, LLC – the highly successful production and management company founded and owned by Dr. Laura Schlessinger and media entrepreneur Geoff Rich to produce and manage the iconic radio personality’s radio show (SiriusXM Satellite Radio) and related projects. Baldassano joined the firm in 2005 serving as its senior vice president of programming and marketing. Based in Los Angeles, she is widely recognized as a multi-format radio pioneer as well as a leading advocate for women being afforded equal opportunities in programming and management. Her background and accomplishments in the business are extensive going all the way back to 1970 where she broke ground for female executiveim roles in management in both music and news at such stations as New York’s WHN (in news) and WPLJ (as music director). Among the highlights in her remarkable career, she served as the ABC group’s first female program director at KAUM-FM, Houston and as PD at the Boston Globe’s WSAI-FM, Cincinnati. At one point she was vice president of programming for the ABC Radio Networks. Other senior managerial stops include Watermark production studio (American Top 40 and American Country Countdown), United Stations, and as senior vice president of programming for Sony-Warner’s radio division, SW Networks. Baldassano was a co-founder and an initial board member of the Mentoring and Inspiring Women, Inc group, which sprang from the first list of women honored by Radio Ink in 1998 (on which she was included). She tells TALKERS, “In my years at Take On The Day, LLC, I built wonderful relationships with advertisers, affiliates, SiriusXM, multiple charities and Dr. Laura Schlessinger’s loyal listeners. I am truly grateful for the years spent with Dr. Laura and Geoff Rich, as the company grew and diversified into live theatrical shows nationwide, podcasts, online stores that benefited Children of Fallen Patriots Foundation, and much more. We had a great time, and I have nothing but warm wishes for their continued success as we all move on to new chapters.” She adds, “As one of the co-founders and a former board member, I will continue to work closely with Mentoring and Inspiring Women in Radio, Inc, where I serve as a key mentor to amazing women rising to be the next generation of leaders in radio. It’s one of the most important things I’ve ever done, and I get inspired by these women each and every day.” Baldassano can be emailed at baldassanoc@gmail.com or by phone at 310-562-3083.

Industry Views

Emotional Is Local

By Walter Sabo
Consultant, Sabo Media
A.K.A. Walter Sterling
Radio Host, Sterling On Sunday
Talk Media Network

imMentioning a local street name won’t do it. Constant local references is not LOCAL LIVE, it’s a GOOGLE MAP!

For years, as VP/GM of the ABC Radio Networks, I explained to affiliates that, yes, our six network services were in fact local programming – local to a demographic.  The networks reached specific demographics and therefore were local to the heart and soul of a specific listener. (Yes, this usually worked!)

Today, true local programming hits an emotional moment in the day of the listener.  For example, by far the most topic response from listeners on “Sterling on Sunday” is to stories about my sister-in-law. The premise of these stories is that your sister-in-law controls your marriage. I share the horrors of life with my sister-in-law. The email, phone and Facebook response from listeners is stunning.

The greatest response to any host is when a listener is compelled to say “YES!” within the solitude of their car. That emotional response comes when a host shares their personal feelings, life events and experiences. It rarely comes from an interesting observation about today’s editorial page. Let me suggest that it NEVER comes from an interesting observation about today’s editorial page.

Bonding emotions are the result of a host’s personal, intimate revelations

Sharing personal, intimate emotions are pre-emptive. While other hosts may duplicate endless, dreary, old age attracting rants against Democrats, no two hosts have the same emotional life-events.

Mother-in-law, kid, marriage, sex, personal impact stories are singular, unique and MEMORABLE. Listeners return to hosts who tell personal, emotional stories. They want to hear what happens next, they remember the last host revelation and anticipate the next. Many radio stars share their personal stories every single day like Howard Stern and Elvis Duran.

Shared emotional appeal transcends demographics and geography. Emotions are universal and the foundation of a unique hit show.

Walter Sabo is Walter Sterling. Host of the hit Talk Media Network syndicated show “Sterling on Sunday. LIVE 10PM-1AM EST. Heard live 10:00 pm – 1:00 am live on affiliates KMOX, WPHT, KDKA, KMBZ-FM; and dozens more. Contact Walter at Walter@sabomedia.com, 646.678.1110. www.waltersterlingshow.com

Industry News

Eric Stanger Promoted to SVP of Operations for Sean Hannity Show

Premiere Networks announces that Eric Stanger is promoted to SVP of operations for “The Sean Hannity Show.” Premiere says, “Stanger, who most recently served as vice president of operations for the program, will continue to serve as brand manager of the program, which reached the 700th affiliate milestone last November and attracts tens of millions of listeners nationwide. He’ll also continue to oversee all daily operations for theRick Dees - WBZ-FM top-ranked program, including production, affiliate sales, marketing and staff management.” Premiere Networks EVP of affiliate sales Peter Tripi says, “Eric is a key member of ‘The Sean Hannity Show’ team, and his leadership and collaboration with our affiliate partners have been instrumental in the program’s continued growth and success. I couldn’t be happier to recognize his efforts with this well-deserved The Sean Hannity Show - Logopromotion.” Prior to joining Premiere when the company began syndicating “The Sean Hannity Show” in 2009, Stanger served as director of talk programming at ABC Radio Networks. He’s also previously served as APD at KABC, Los Angeles as well as at WABC, New York, and at Westwood One as executive producer of “The Tom Leykis Show.” Stanger first joined forces with Hannity during his time at WGST Atlanta, where he served as producer of “The Sean Hannity Show.” Stanger comments, “I want to thank Peter Tripi, Julie Talbott, Sean Hannity, and our amazing studio team. It’s an honor and inspiration to work with this group of radio professionals every day – they are the best of the best!”

Front Page News Industry News

Thursday, September 29, 2022

Glenn Beck is This Week’s Guest on Harrison Podcast. 2022 marks the 20th anniversary that Glenn Beck’s show has been in syndication with Premiere Networks. The multi-platform star is this week’s guest on the award-winning PodcastOne series, “The Michael Harrison Interview.” Heard by millions of listeners on more than 400 stations, Beck is a Radio Hall of Fame inductee, Marconi Award winner and past recipient of the prestigious TALKERS Freedom of Speech Award. He’s a communications industry entrepreneur – the co-founder of Blaze Media – who’s made his mark on radio, TV (CNN, FOX), and live events – not to mention, being a 13-time #1 bestselling author and one of the few in history to have had #1 national bestsellers in the fiction, non-fiction, self-help and children’s picture book genres. He’s also a humanitarian who has raised significant funds for a number of charitable causes including helping families in Afghanistan and Ukraine, as well as fighting global sex trafficking and more. Harrison and Beck engage in a deep-dive conversation about politics, journalism, the media, privacy and the provocative topic of his latest book, The Great Reset: Joe Biden and the Rise of Twenty-First-Century Fascism (Mercury Radio Arts, Inc., 2022). Don’t miss this! To listen to the podcast in its entirety, please click here.

WMAL-FM’s Larry O’Connor Joins Salem News Channel for Prime Time Show. WMAL-FM, Washington morning drive personality Larry O’Connor is joining Salem Media Group’s OTT television network Salem News Channel to host a 9:00 pm ET show titled, “O’Connor Tonight.” O’Connor will be joined by top writers and editors from Salem’s Townhall.com where O’Connor also serves as a senior columnist and creative director. He says, “Salem News Channel represents the future of news content, going over the heads of the legacy media model and delivering informative, vital content directly to a passionate and informed audience. I am thrilled and honored to be affiliated with this dynamic company and am confident that ‘O’Connor Tonight’ will be an entertaining and relevant part of our daily American conversation.” Salem Media Group SVP of spoken word Phil Boyce comments, “Larry brings a wealth of experience and credibility to SNC and we are thrilled he has chosen to join us as we build this network. SNC’s prime time lineup of Andrew Wilkow, Brandon Tatum, Dinesh D’Souza, Eric Metaxas and now Larry O’Connor is second to none in the cable TV news world.”

Adams Radio Group Acquired by Adams Radio Acquisition Co., LLC.  This deal – expected to be completed by the end of this year – has Adams Radio Group being acquired by Adams Radio Acquisition Co., LLC.  This new entity is controlled by shareholders that were investors in Adams Radio Group when the group was originally formed in 2013. The company will continue operating under the Adams Radio Group banner. Adams president and CEO Ron Stone says, “I am grateful to [chairman and majority owner of the ownership group] Steve Adams for the opportunity to build a second Adams Radio Group. I served as Steve’s CFO in the original Adams Radio Corporation and had my first opportunity as a GM at KEZK, St Louis. The opportunity to work with Steve a second time and build a new group was a dream come true for me. We formed Adams in 2013 and it has been an incredible experience and I have been surrounded by some of the brightest people in the business. I look forward to seeing the company continue to grow and our most dedicated staff prosper under the new ownership and leadership.” Adams Radio owns and operates 18 stations in four markets. The press release states that sources close to the new shareholders say “plans are to continue to build upon the past 10 years and add new markets as opportunities present themselves.” Sharon Bordwell continues with the new company as CFO.  Ron Stone will continue to manage the group until closing. Stone says he expects to be busy for a few months post close wrapping up old company business and plans to take some time to assess new opportunities that will enable him to continue to make contributions to the radio industry, including continuing as president and executive director of the Independent Broadcasters Association. Kalil & Co Inc. was the exclusive broker on this transaction representing Adams Radio Group.

McFarlands Show to Launch on WNSR, Nashville. The Tennessean reports that Southern Wabash Communications’ sports talk WNSR-AM/W240CA, Nashville is launching a new mid-afternoon program starring radio pro Darren McFarland and television personality Justin McFarland, titled, “The McFarland Show with Darren and Justin.” The 2:00 pm to 4:00 pm show will debut on Monday (10/3). Darren McFarland previously served with Cromwell Media’s crosstown sports talker WPRT-FM “The Game 102.5 FM” and has been the Nashville Predators radio studio host since 2013. Justin McFarland is a morning reporter for WZTV-TV “FOX 17 News.” WNSR general manager Ted Johnson states, “It’s great having two such talented, experienced and wonderful people joining our crew. Darren and Justin will make a great team that listeners will gravitate to and enjoy. They’ll be a great complement to our daily lineup.” The two fill the slot left open by Tennessee sports personality George Plaster’s exit from the station in April of this year.

‘The Trap Nerds’ Episode to Take Place in iHeartLand on Roblox. The podcast The Trap Nerds – a collaboration between iHeartMedia and Charlamagne Tha God’s The Black Effect Podcast Network – debuts a special metaverse episode event in iHeartLand on Roblox, streaming for users on the main stage at State Farm Park. During this inaugural podcast event, hosts Dre, Eli, Tony and Exavier will discuss the last book they read, what it means to be a Black nerd (“Blerd”), Dragon Ball Z and more. iHeartLand visitors on Roblox will experience the event beginning today (9/29) and run for 48 hours through Saturday. This will be followed by an iHeartLand encore event in Fortnite beginning October 13 at 7:00 pm ET through October 19.

TALKERS News Notes. The Washington Examiner’s Juliegrace Brufke reports that Salem Radio Network talk host Sebastian Gorka hopes to be involved with any investigation into Hunter Biden that might take place if Republicans take control of the House after November’s elections. The story indicates Gorka met with U.S. Rep Matt Gaetz (R-FL) “on Wednesday as the Florida Republican attempts to recruit the controversial conservative pundit to become a staff director if a select committee is formed to examine the business dealings of President Joe Biden’s son, according to one source familiar with the meeting.”…..Red Apple Audio Networks, the syndication arm of John Catsimatidis’ Red Apple Media, owners of WABC, New York announces it has surpassed 100 affiliates across the country since it launched in February. The network’s roster consists of eight shows and features currently running on WABC, including Catsimatidis’s “The Cats Roundtable” and “The Other Side of Midnight with Frank Morano.”…..Television and radio pro Corny Koehl – formerly a programmer at ABC Radio Networks and former executive producer of Premiere Networks’ “The Dr. Laura Show” – is producing a weekly, short-form political satire podcast titled, “Thorn in the USA,” that she calls “an effort to counter the propaganda from elected officials on the far right.” It “centers on fictional host, Margaret Penelóp Taylor, aka Rep. Marjorie Taylor Greene’s #1 fan girl/unofficial MTG whisperer. A self-described ‘Christian Nationalist’ and ‘Pro-Putin Pawn,’ Penelóp pours fuel on the culture wars and casts aspersions on her ‘libtard’ opponents. At the end of each episode is a ‘real’ call-to-action, followed by the host’s vivid sexual fantasies with her obsession, FOX News’ Tucker Carlson.”…..Cumulus Media announces the podcast “Afford Anything” joins the Cumulus Podcast Network. Creator and host Paula Pant focuses on helping listeners make smarter decisions about money, time, and life to align daily behaviors and habits with lifestyle goals. In the podcast, she also talks with guests about investing, travel, lifestyle design, financial independence, real estate, entrepreneurship, productivity, personal development, and the philosophy of money.

Hurricane Ian, The Economy, Russia-Ukraine War, Trump Legal Issues, Harris Asia Trip, Midterms/2024 Presidential Race, Immigration/Drug Trade, and Brazil Elections Among Top News/Talk Stories Yesterday (9/28). Hurricane Ian makes landfall in Southwestern Florida; record high inflation and the sell-off on the world’s financial markets; Vladimir Putin’s attempt to annex portions of Ukraine and his nuclear threats; the legal battles facing former President Donald Trump; Vice President Kamala Harris’ trip to Asia and her visit to the Korean DMZ; the November midterm elections and speculation about the nominees in the 2024 presidential race; the Biden Administration’s immigration policy and the influx of fentanyl from Mexico; and Brazilian President Jair Bolsonaro’s battle to win reelection were some of the most-talked-about stories on news/talk radio yesterday, according to ongoing research from TALKERS magazine.