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Solutions to AM Radio’s Problems: Here’s How the Industry Can Revive AM and Make it a Viable Force Again
By Bill Brady
Futures & Options, Inc.
AM stations that offer quality programming that effectively serve listener’s needs are doing just fine. There is no problem at WLW, WTMJ, KNBR, the CBS all news stations and many other well-programmed AM stations.
There is a problem at the many stations which have “run up the white flag” and surrendered to paid programming, wall-to-wall syndication, religion, or my personal favorite…drumroll please…the irresistible opportunity to become the fifth sports station in their market.
The two biggest issues for AM radio today are the commitment level of corporate owners, and the congealed nature of the syndication marketplace.