Tag: "2019 Infinite Dial"
By Holland Cooke
BLOCK ISLAND, RI — Launched by Edison Research in 1998, “The Infinite Dial” is the longest-running survey of digital media consumer behavior in the USA, tracking internet audio, podcasting, and audio consumption via smartphones and smart speakers. 1500 Americans were polled, and the data was weighted to emulate the USA population.
If you weren’t on last week’s webinar call, it’s well worth your time to download the study and watch the video at Edison Research.com. Highlights from the presentation by Edison’s Tom Webster and Triton Digital’s John Rosso: