Industry News

New Local Show Debuts on Sports Talk WSSP, Milwaukee

Audacy sports talk WSSP-AM, Milwaukee “1250 AM The Fan” is launching a new local weekday show hosted by Steve “Sparky” Fifer called “Wisconsin Sports Daily” airing from 2:00 pm to 5:00 pm,im beginning Monday (4/15). Fifer says, “I’m super excited to be hosting ‘Wisconsin Sports Daily,’ and I can’t wait to talk about our favorite sports teams with our loyal listeners. The opportunity to host great guests to add to our conversations is a plus. Let’s bring some passion back into sports talk radio in Milwaukee!” Fifer serves as assistant program director and on-air host at 1250 AM The Fan. He also hosts a Milwaukee Bucks postgame show and numerous podcasts, including “Curd & Long,” “Green and Growing” and “Spare/Time Bowling Show.” He also helps run Audacy’s BetQL Network in other markets.

Industry News

Bjorson to Lead Audacy’s Milwaukee Cluster

Audacy names Jason Bjorson SVP and market manager for its Milwaukee market stations that include sports talk WSSP-AM “1250 AM The Fan” and four music brands. He most recently led a new business sales team for an HR tech company in the SaaS space and oversaw advertising sales teams forim Spectrum Cable. During his career he’s also served with Cox Radio in Jacksonville and the former Journal Broadcast Group at WTMJ, Milwaukee. Audacy regional president Rachel Williamson states, “I am excited to welcome Jason to lead our Milwaukee cluster. His experience across radio, video and digital combined with his deep knowledge and relationships throughout the Milwaukee market brings an increased expertise to our cluster and clients.” Bjorson comments, “I’m thrilled to join the Audacy Milwaukee team, with some of Milwaukee’s most iconic brands and an innovative broadcaster. I’ve competed with this team and tried to recruit them for years, so I know how much talent is here. I’m looking forward to working with them to win big here in Milwaukee!”