By Holland Cooke
BLOCK ISLAND, RI — I’m hearing from lots of podcasters reacting to “Mainstream Media, Redefined,” the TV segment I did with TALKERS publisher Michael Harrison. ICYMI: https://youtu.be/HpE_iwSvIYE
They’re enthused, but frustrated. A common concern is “How do I get more downloads?”
I tell them they’re asking the wrong question, for reasons broadcasters understand.
Clear Channel Moves Full-Steam Ahead into Digital Talk with iHeartRadio Talk. Clear Channel Media and Entertainment announces its newest digital platform – actually a custom feature of the existing iHeartRadio – dubbed iHeartRadio Talk. The company calls it “the first mass-market audio platform with the ability to offer on-demand, listener-created talk content alongside popular news, celebrity and entertainment ‘audiosodes.’” The company also says iHeartRadio Talk will feature “Daily Pulse,” a customizable talk channel featuring the most up-to-date news and culture highlights, which allows users to add content that is most important to them. Clear Channel president of digital Brian Lakamp states, “Talk radio listeners are some of the most dedicated and engaged listeners in the world, and now with iHeartRadio Talk, we are giving those listeners access to their favorite talk content anywhere they are. Plus, for the first time ever, listeners who have been accepted into the iHeartRadio Talk library will be able to record and instantly share their perspective on any topic they choose – it’s basically like offering ‘audio Twitter.’ We are giving a voice to the everyman, and at the same time are enabling iHeartRadio users to discover and enjoy thousands of ‘audiosodes’ from the best talent around the country – something only Clear Channel is able to offer.” As part of the initiative, Clear Channel has struck a deal with ABC TV to have the new feature include audio from “Good Morning America,” “Jimmy Kimmel Live” and “The View.”
Courtside Entertainment Brings Greg Batusic Aboard as COO. Norm Pattiz’s Courtside Entertainment Group announces former Westwood One executive Greg Batusic joins the company in the newly created position of chief operating officer. Batusic will be based in Los Angeles and report to Pattiz where he’ll be in charge of day-to-day operations of both Courtside Entertainment Group and Launchpad Digital Media/Podcast One. Norm Pattiz comments, “In the early years of Westwood One, Greg helped lead the way to the multi-billion dollar network radio business. Now, while we do the same thing to on-demand audio, Greg’s expertise and leadership will be invaluable. He knows what it takes to build a company and an industry from the ground up and I’m happy to be working together again.” Batusic spent 15-plus years with Westwood One. During his career he has also served as executive vice president of global sales for Gibson Guitar. Prior to Gibson, he co-founded The Promotional, L.L.C. and served as the managing partner of the promotion company. He oversaw all operational business, marketing development and revenue generation through high profile promotional programs. Batusic says, “It’s my great pleasure to be working with Norm again. The vibe at Courtside is very much the same as it was at Westwood One – a lot of life, contagious energy and innovative ideas. I’m excited to be a part of it.”
CASE STUDY: How to Launch an Independently Syndicated Talk Show. In a highly informative column posted today (7/24) noted radio engineering consultant and TALKERS technical editor Tom Ray outlines a step-by-step guide to launching an independently syndicated talk show using “Ron Ananian: The Car Doctor” as a case study. In it, Tom discusses every detail: from building a studio to purchasing satellite time; covering details such as getting the audio from the studio to the satellite, acquiring a toll-free, call-in line; launching an affiliate relations campaign, handling sales and audio production; as well as offering podcasts and building an accompanying website. Ray says, “Going into independent syndication, while not simple to do, will give you a great sense of satisfaction.” Actually, if you have a good show, launching an independently syndicated program is quite do-able. To read Tom Ray’s entire column, which is sure to help you get started, please click here.
Five Tips to Instant Cume Growth. Since the advent of PPM, many programmers have ceased worrying about certain elements that were deemed vital to the diary method but are now considered unimportant in the age of PPM. They are especially ignoring past-proven, cume-builders based on the premise that once people are listening — you already got ’em. This is a huge mistake. Unless you have a major billboard, TV and newspaper advertising campaign in place you cannot afford to waste the power of your own air in generating cume. In a new column posted today, noted radio consultant and TALKERS columnist Walter Sabo addresses the AM radio problem of cume shrinkage and offers five tips to turn this negative trend around. To read the column, please click here.
Entercom CEO David Field Addresses Employees in ‘Midyear Update.’ In a companywide memo, Entercom CEO David Field delivers what’s termed a “midyear update” that serves as both a pep talk for the immediate future and a slap on the back for what the company has achieved thus far. Field states that coming out of the company’s management meetings in Minneapolis last week where they heard presentations on the state of the business and what the company can do to grow he believes, “We have terrific content, large audiences, outstanding personalities, great ratings, and powerful listener engagement. I found the meetings extremely motivating and informative and really enjoyed the time with our team of top-notch programming leaders.” Field then goes on to address numerous items under the subheadings Investing in Our People, Investing in Our Future, Making Entercom a Better Place to Work, and Why We Matter. Finally, he waxes positive about the radio business, “And radio is thriving. More people listen to AM/FM radio than ever before in history. And AM/FM radio has more than 9x the combined listening of all satellite and internet radio combined. The addition of our digital platforms has enabled us to engage our audiences and serve our advertisers in unprecedented ways. We have generated hundreds and hundreds of case studies demonstrating our effectiveness in delivering results for our customers.” To read David Field’s entire memo, click here.
KKOB, Albuquerque Records 52nd Straight #1 Book. Cumulus Media’s news/talk KKOB, Albuquerque notches its 52nd straight Arbitron ratings book at the top of the heap for Persons 12+ in the Spring ’13 ratings period. AM operations manager Pat Frisch tells TALKERS magazine the station is #5 in the market with Men 25-54 (Mon-Sun 6A-Mid) and notes “TSL is driving KKOB up to nine hours, two hours more than the Winter ’13 book.” Frisch also states, “The station is being driven by the king of mornings, Bob Clark (6:00 am to 10:00 am), and midday giant Rush Limbaugh (10:00 am to 1:00 pm). Both had over a nine-share in their time slots in the Spring book. I am finishing up my 14th year here at KKOB and 13 of those years have been at #1 and all of this is accomplished because of a great staff that gets it.”
Entercom to Flip WDMT, Scranton/Wilkes-Barre to Sports Talk. Speaking to the local Times-Leader, Entercom general manager Ryan Flynn says that although the adult alternative format heard on WDMT “The Mountain” had done “OK from a ratings standpoint” over the past 10 years, the company has not been able to monetize the format. With that, the station will become “The Sports Hub 102.3” on August 5. It’ll use NBC Sports Radio Network programming but will air a local, three-hour sports talk show in afternoon drive. The host(s) for that program have not been named. It’s interesting to note that the “Sports Hub” moniker is also used by CBS Radio in Boston on WBZ-FM which is in vicious competition with Entercom’s WEEI.
Sara McClure Named VP of Sales at CC Sacramento. Sara McClure is a veteran of Northern California radio sales, most recently serving with Entercom in numerous sales capacities. Now she joins Clear Channel Media and Entertainment as vice president of sales for its six-station Sacramento cluster that includes: news/talk KFBK-AM/FM, talk KSTE classic hits KHLX “Classic 93.1,” adult hits KQJK “93.7 Jack FM,” and rhythmic oldies KHYL “V101,” . McClure worked with a Bay Area ad agency beginning in 1995 and has also served with CBS Radio. She says, “With my background in multimedia integrated selling, I know the timing is right to make my move to Clear Channel. I am looking forward to teaming up with [market president] Dave Milner to lead the Sacramento cluster and leverage the company’s industry-leading capabilities.”
Thom Abraham to Host AM Drive on Fort Myers Sports Duo. As TALKERS reported on July 23, Sun Broadcasting is splitting the two AM signals off its news/talk trimulcast WFSX-AM/FM and WNOG-AM “92.5 Fox News.” The sports duo “The Fan” will feature Nashville-based Thom Abraham in the 6:00 am to 9:00 am slot. Abraham – whose show is heard in Nashville on WNSR as well as on WNTC, Drakesboro, Kentucky and WZZN, Huntsville, Alabama – was heard in the Fort Myers market on former sports talk WJBX from 2001 to 2004.
Celebrity Promotion for ObamaCare, Zimmerman Verdict Aftermath, IRS Scandal, MLB Suspends Ryan Braun, Detroit Bankruptcy Fallout, and Anthony Weiner Internet Sex Issues Among Top News/Talk Stories Yesterday (7/23). The implementation of the Affordable Care Act and the Obama Administration’s use of celebrities to promote the controversial law; issues of crime and race relations in the wake of the George Zimmerman verdict; the IRS policy targeting conservative groups and individuals; MLB suspends Ryan Braun for PEDs – A-Rod believed to be next; the fallout from Detroit’s bankruptcy filing; and the new allegations of sexual dalliances by New York mayoral candidate Anthony Weiner were some of the most-talked-about stories on news/talk radio yesterday, according to ongoing research from TALKERS.