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Sometimes picked on by critics as being too soft during interviews and showing her own biases, Katie Couric has nonetheless achieved enduring success as co-anchor of the popular “Today” show on NBC since 1991 and is a superstar in the competitive morning TV wars.

In 1979, she worked as a desk assistant for ABC News. A year later she went to CNN as an assignment editor. In 1984, she moved into local TV as a reporter at WTVJ in Miami and then to WRC-TV in Washington, DC. She joined NBC in 1989 as deputy Pentagon correspondent. She became national correspondent for the “Today” show in 1990 and a year later was the new co-host.

Having endured a number of personal tragedies, Katie Couric maintains a friendly approach to her interviews and radiates a bright “America’s sweetheart” image. She also is a well-researched, intelligent host. This combination creates a connection with the public that obviously works very well in national morning television.