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Category: Technical

New Tech Gives Hosts Control and Breeds Engagement

| August 16, 2017

By Robin Lundberg
Stick-to-Sports
Host

 

NEW YORK — There are a lot of reasons we speak into the microphone or stand in front of the camera, but  there is one thing that all of us in talk have in common (besides a large ego and a need to be heard).  It’s the thing we build into our contracts. We lobby for it in editorial and production meetings. It is what we expect when our name is part of the title of the show.

We want…control.

It turns out that the nature of on-air control for television and new media is quickly evolving and the result is a dream come true for hosts.

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Norway’s Switch to DAB

| May 10, 2017

By Jeff McKay
TALKERS
Special Features Correspondent

 

NEW YORK — Imagine one afternoon you’re watching the daily press briefing from the White House and Press Secretary Sean Spicer responds to a question from a reporter by saying, “Our government has now mandated that all radio broadcasts will only be in digital, so all Americans who own cars will have to bring their car into the shop and get a new digital radio installed at their own expense if they still want to listen to radio.

Before you panic, this didn’t happen here.  However, Norwegian radio listeners are living through this scenario this year.

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2017 CES: It’s Getting Hard to Find a Computer Here

| January 5, 2017

By Holland Cooke
Media Consultant

 

cookewriterLAS VEGAS — There are 1,000 more media people here than covered the last Olympics, according to Consumer Technology Association Chief Analyst Shawn Dubravac. And most nod nonchalantly when he says things like “increasingly intelligent systems connecting diverse objects.”

Translation: Little things that we would rather not do and happily let a device handle. “Connections and computations,” he calls it, asking “When’s the last time you changed the temp in you fridge?”  Techy new LG refrigerators on display here monitor temperature-and-humidity – inside-and-outside – constantly adjusting, as needed “so your ice cream is always the consistency you want it.”

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A Radio App Built by Radio for Radio

| March 3, 2015

By Jeff McKay
TALKERS/RadioInfo
Special Features Correspondent

mckayjeffNEW YORK — In a digital world, an app that does what you need it to do and more isn’t merely a consideration, it’s a must-have to increase your overall presence, reach younger demos, and if done right, expand sales, marketing, and create a valuable revenue stream.  Multi-billion dollar broadcast companies (although in debt) can usually afford what they need along these lines.  However, smaller radio groups, small- and regional-market owners, and those working on the digital frontier may not have the resources of the larger competitors.

JOTA App Square LogoIn the case of Jack of Trade Apps, the company has devised custom-created apps that provide technological solutions enabling businesses to communicate and interact with their clients.  The firm has been successfully marketing apps to non-radio businesses, but has also proven it can create the digital connection with radio listeners, and help establish a much-needed revenue stream.

You can call it “a radio insider’s radio app.”

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Review: The Incredibly Good (and Affordable) Audio-Technica AT2005USB Cardioid Dynamic Mic

| January 7, 2014

By Michael W. Dean
The Freedom Feens
Genesis Communications Network
Co-Host

deanmichael2CASPER, WY — Remember that toy advertised on TV in the 1970s called “Mr. Microphone?”  It was a cheap plastic mic with a built-in low-power FM transmitter.  You could project a tinny rendition of your voice over any portable radio within oh…about 30 feet.

The Audio-Technica AT2005USB mic kind of reminds me of the Mr. Microphone except that the AT2005USB sounds incredibly good.  And instead of reaching every radio within 30 feet, it reaches every radio in America, or at least every radio in America that’s in a city where your show has an affiliate.

This would be a great mic for hosts who travel a lot, and don’t want to bring a mixer and a whole bag of gear or an engineer.  It’s a regular-sized dynamic mic that sounds fairly amazing.  It has a built-in USB interface, and comes with a nifty collapsible tripod table stand and a USB cable.  You could fit that all in a netbook case with a small laptop. Add a set of earphones or even ear buds and you could do your show from anywhere.  You could fit all that in a briefcase or purse.

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