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September 2015 PPM Analysis:
MLB Flagships

| October 8, 2015

By Mike Kinosian,
Managing Editor
TALKERS

kinosian (2)MLB Logo2

LOS ANGELES — You deserve a raucous home plate reception worthy of a series-ending walk-off homer if – in April – you correctly predicted that the elite eight competing for this year’s Fall Classic would be the Astros, Blue Jays, Rangers, Royals, Cardinals, Cubs, Dodgers, and Mets.

That walk-off HR is a grand slam, by the way, if you also prognosticated bonus information of the Yankees and Pirates making it to post-season as wildcard entries, only to be eliminated in “play-in” games (by the Astros and Cubs, respectively).

The scenario is set and this exclusive TALKERS overview of MLB flagships encompasses the September 2015 ratings period, which covered August 13 – September 9.

Ratings data cited here is Monday-Sunday, 6:00 am – 12:00 midnight and is not limited to a specific day-part.

Listed is each team’s primary, 162-game English-language flagship; however, that station must be a Nielsen Audio subscriber that appears in print.

Key outlets of the two New York City franchises (Mets and Yankees) are found in three PPM-rated markets (New York, Long Island, and Middlesex).

Los Angeles Angels’ flagship KLAA is listed in Los Angeles and Riverside.

Key stations of the San Francisco Giants (KNBR) and Oakland A’s (KGMZ) appear in the San Francisco and San Jose ratings reports.

In these instances, flagships for the Mets (WOR) and Yankees (WFAN) have New York City ratings info only; Los Angeles ratings stats are used for the Angels’ key station (KLAA); and data for flagships of the two Bay Area teams comes strictly from the San Francisco report.

Thus, in all cases (not just the ones noted above), each team is shown with one flagship in just one PPM-market.

PPM information for Toronto Blue Jays flagship (sports) CJCL was unavailable for this overview.

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August 2015 PPM Analysis: MLB Flagships

| September 14, 2015

By Mike Kinosian
Managing Editor
TALKERS

kinosian (2) MLB Logo2LOS ANGELES — This exclusive TALKERS overview of MLB flagships encompasses the August 2015 ratings period.

Survey dates for that sweep were July 16 – August 12. It is also imperative to note that – rather than limited to a specific day-part – ratings data cited here is Monday-Sunday, 6:00 am – 12:00 midnight.

Listed is each team’s primary, 162-game English-language flagship; however, that station must be a Nielsen Audio subscriber that appears in print.

Key outlets of the two New York City franchises (Mets and Yankees) are found in three PPM-rated markets (New York, Long Island, and Middlesex).

Flagship of the Los Angeles Angels (KLAA) is listed in Los Angeles and Riverside.

Key stations of the San Francisco Bay Area franchises (Giants on KNBR, and Oakland A’s on KGMZ) appear in the San Francisco and San Jose ratings reports.

In these instances, flagships for the Mets (WOR) and Yankees (WFAN) have New York City ratings info only.

Los Angeles ratings stats are used for the Angels’ key station (KLAA).

Data for flagships of the two Bay Area teams comes strictly from the San Francisco report.

Thus, in all cases (not just the ones noted above), each team is shown with one flagship in just one PPM-market.

Now, the exception to the fine print: Toronto is MLB’s only non-PPM market; consequently, CJCL – the key station for the American League East’s Toronto Blue Jays – has no ratings information of any type anywhere in this analysis.

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July 2015 PPM Analysis: MLB Flagships

| August 17, 2015

By Mike Kinosian
Managing Editor
TALKERS

kinosianLOS ANGELES — The second installment of our overview of MLB flagships encompasses the July 2015 sweep. It is important to note that the survey dates for that ratings period were June 18 – July 15.  

Rather than showing multiple stations, we are listing each team’s primary, 162-game English-language flagship; that station, though, must be a Nielsen Audio subscriber that appears in print.
MLB Logo2Key outlets of the two New York City franchises (Mets and Yankees) are found in three PPM-rated markets (New York, Long Island, and Middlesex); Angels’ flagship KLAA is listed in Los Angeles and Riverside; and key stations of the San Francisco and Oakland franchises (Giants and A’s) appear in the San Francisco and San Jose ratings reports.

In these instances, flagships for the Mets and Yankees have New York City ratings info only; only Los Angeles ratings stats are used for the Angels’ key station; and flagships for the two Bay Area teams have San Francisco ratings info only.

Thus, each team is shown with one flagship in just one PPM-market.

There always seems to be one exception to the fine print. In this case, it applies to CJCL – the key station for the American League East’s Toronto Blue Jays. Toronto is MLB’s only non-PPM market; consequently, no CJCL ratings information of any type is shown anywhere in this analysis.

The final day of the July ratings sweep was July 15: Let’s see how the flagships performed roughly two weeks before MLB’s July 31 trading deadline.

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June 2015 PPM Analysis: MLB Flagships

| July 21, 2015

By Mike Kinosian
Managing Editor
TALKERS

kinosian (3)MLB Logo2LOS ANGELES Now that the 2015 All Star Game is in the books, the “unofficial” start of the second-half of the baseball season is underway and we interpret that as our subtle cue to begin listing the performance of MLB’s radio flagships.

Among changes instituted in the 2015 baseball season are ways to speed up games, which typically take three hours during a season that extends from April through September.

Factor in pre-game and post-game shows, as well as a variety of sales-driven programming features, and it becomes crystal-clear how a MLB flagship can wind up devoting a sizeable chunk of its programming day and year to its hometown franchise.

Just as MLB implemented tweaks, several modifications are in effect since our previous series of baseball flagship scoreboards.

Here then are the disclaimers to the unique set of challenges of doing a MLB flagship overview.

For openers, the following scoreboards are for English-language flagships only.

In addition to their main flagship, some MLB teams have a secondary outlet and/or an emergency alternative. Rather than showing multiple stations, we are going with each team’s primary, 162-game flagship.

Key outlets of the two New York franchises (Mets and Yankees) appear in three PPM-rated markets (New York, Long Island, and Middlesex); the Angels’ flagship is listed in Los Angeles and Riverside; and key stations of the San Francisco and Oakland franchises (Giants and A’s) appear in San Francisco and San Jose.

In these instances, flagships for the Mets and Yankees have New York City ratings info only; Riverside ratings stats (only) are used for the Angels’ key station; and flagships for the two Bay Area teams have San Francisco ratings info only.

Thus, each team is shown with one flagship in one (only) PPM market.

The flagship for the American League East’s Blue Jays (CJCL) is, of course, located in Toronto, the only non-PPM market; no ratings information is shown here for CJCL.

With the fine print concluded, it is time to throw out the first pitch and play ball.

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Inside the Mind of the Sports Radio Fan

| May 1, 2015

Fred Jacobs
President
Jacobs Media

jacobsfredwriterBINGHAM FARMS, MI — Since our Techsurveys expanded to more than a dozen formats several years back, it has afforded us the opportunity to study how fans of different formats differ when it comes to media and technology use.

No group of radio listeners typifies that more than sports radio partisans.  In their quest to find a good game, up-to-date info, fantasy sports, draft information, gossip and rumors, these savvy fans use a lot of different media options.

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